Samsung launches Galaxy Flexival to help Singaporeans uncover how Galaxy Z Series can help them flex in more ways

Samsung Electronics Singapore has launched Galaxy Flexival, a series of exclusive digital activations with an unexpected twist, offering consumers a fresh, exciting perspective on the Galaxy experience. At the heart of it all is the newly minted Galaxy Flexival site, designed for consumers to explore best content from Samsung, and discover how to elevate everyday life with the power of smart Galaxy devices. through unexpected content from the brand.

“Many consumers today are relying on both offline and online experiences to seek best recommendations when it comes to their purchasing decisions. Hence, we conceptualised Galaxy Flexival as a way to bring another dimension to our product storytelling and to demonstrate how our innovative products can have a real impact on our consumers’ lifestyles. The digital hub also complements the in-store experience, Flex @ Vivocity, which serves as a physical space to engage consumers,” said Lynn Chong, Head of Marketing, Samsung Electronics Singapore.

“Through interactive content, first-party reviews, and highlights from recent livestreams hosted by our TeamGalaxy influencers, we envision Galaxy Flexival as a first port of call for those who want to learn how to elevate their everyday lives with the help of our smart Galaxy devices.”

On the Galaxy Flexival site, consumers can:

• Uncover their unexpected talents through the Find Your Flex quiz, and learn how Galaxy Z Fold7 and Z Flip7 can help bring these hidden talents to the next level. Plant parent? Gemini Live on Galaxy Z Fold7 has got all your burning questions covered.
• Find more ways to use their new Galaxy devices from digital creator Norbin Ngoh (@stylobin), Xixi Lim (@xixilimofficial) and Raynold Tan (@raynold.tyr) who take on the roles of Unexpected Reviewers, presenting their own takes on how they use Samsung’s latest devices to unlock their hidden talents. This original micro series is produced by Samsung and Cheil Singapore and the first episode has dropped on Galaxy Flexival.
• Catch Unexpected Livestreams, featuring will be introducing the Galaxy in unexpected locations. Visitors can also catch up on Galaxy tips and tricks from TeamGalaxy on Flexival with highlights of previous livestreams.
• Unlock more with the Galaxy Z Series and Galaxy Watch8, with additional content to help users level up their skills and passions. Stuck in a game and need clearing your stage? Circle to Search on Galaxy Z Fold7 can help you get out of a sticky situation quickly.

Unexpected Reviewers: Uncover unexpected tips from actor Raynold Tan’s (@raynold.tyr) colour breathing lesson, local artiste Xixi Lim’s (@xixilimofficial) songwriting sessions, and Norbin Ngoh’s (@stylobin) fashion photography class on Galaxy Flexival.

In addition, consumers can look forward to Samsung’s collaboration with JUNGSAEMMOOL, a premier Korean beauty brand, for Unexpected Side, a campaign to encourage consumers to share heartwarming stories about their ‘Seoulmates’ – someone who has stayed by their side through thick and thin.

The two brands will offer a treat to three pairs of ‘Seoulmates’ – whether family, friends or a couple – to a day out at JUNGSAEMMOOL’s flagship store for a K-makeover, with moments captured with the Galaxy Z Fold7. More details of the campaign will be unveiled via @samsungsg shortly.

Galaxy Flexival is now live at  https://www.samsung.com/sg/event/flex-the-unexpected/