Metro Reimagines Multi-Sensory Retail Experience Powered by Samsung

Metro has signed a Memorandum of Understanding with Samsung Electronics Singapore to drive its next phase of transformation for its Paragon outlet

Largest deployment of indoor Samsung LED screen in Singapore at Metro’s new SLEEPLAB retail concept, creating an immersive retail space for shoppers

Samsung’s cutting-edge hardware and business solutions aims to help Metro achieve up to 30% energy savings

Samsung Electronics Singapore has signed a Memorandum of Understanding with Metro (Private) Limited to drive retail transformation for the departmental store’s Paragon branch. Metro intends to leverage Samsung’s advanced technologies to support its ongoing retail transformation initiatives. This includes implementing large-format digital signage solutions and optimising operations using Samsung SmartThings Pro, an integrated business solution platform, alongside MagicINFO, a comprehensive content management system.

In the coming months, 12 large-format digital signages will be introduced across three floors of Metro Paragon. These will replace conventional, lower-resolution LED and LCD displays. Shoppers will also be able to experience Samsung’s wide portfolio of devices and see how they can be integrated in their households for more intuitive living experiences.

Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited and Mr. Jeffrey Hahn, President, Samsung Electronics Singapore at an earlier MoU signing event

“Shoppers are invested in experiential moments when they visit a departmental store today. It is a venue for discovery and experiences, and Metro hopes to excite shoppers with our retail transformation efforts that are engaging, while helping shoppers uncover new brands to connect with. In parallel, we want our investments to help us optimise our operations and drive greater value for our brand in the long run. We are delighted to be working with Samsung where we can lean on their advanced digital capabilities to bring our vision to life,” said Mr. Erwin Wuysang-Oei, Chief Executive Officer of Metro (Private) Limited.

“Metro had a clear vision with how they wanted to elevate retail experience in the heart of Orchard Road. We saw the opportunity to partner with the team on evolving customer experiences, as well as to help the store be more efficient in managing their suite of devices, so that operational processes such as monitoring of energy consumption and content management for digital signages can be better optimised. With SmartThings Pro and MagicINFO, the Metro team can lean on smart insights and manage connected devices easily and securely on our platform.” said Mr. Jeffrey Hahn, President, Samsung Electronics Singapore.

Metro SLEEPLAB to feature largest deployment of indoor Samsung LED screen

At the newly opened 10,000 sq ft SLEEPLAB, shoppers are greeted with a 60.72m U-shaped Samsung IEA Series commercial LED screen (IE025A LED signage), which wraps three sides of the show floor. This is also the largest indoor retail deployment of the IEA Series screen within an indoor retail environment in Singapore. Pave System, a leading audio-visual system integration firm, led the deployment of this setup for the zone.

SLEEPLAB is part of Metro’s retail transformation efforts to better engage shoppers by creating an immersive space for shoppers seeking a perfect sleep experience with the right mattress, pillows and bedding. The space evokes sensory experiences across sight, smell and touch, helping shoppers envision how a good night sleep could potentially feel like.

Metro’s SLEEPLAB features the largest indoor retail deployment of a Samsung IEA Series commercial LED screen, which wraps three sides of the show floor

Metro worked with South Korea’s Habitant to create “Seven Chapters of Sleep”, a 15-minute digital art film that takes advantage of the unique screen set up and advanced LED HDR (High Dynamic Range) feature to create an immersive dreamscape for shoppers as they try out the beddings in the area.

The film brings shoppers through everyday blooms, to the vastness of oceans, and into outer space – which demonstrates the deep and restful sleep experience every individual may encounter. It features ambient audio pieces specially composed to create a soothing environment as shoppers try out mattresses and bedding to find their perfect sleep setup.

Smarter retail operations with SmartThings Pro and MagicINFO

SLEEPLAB’s digital experiences are centrally managed by SmartThings Pro and MagicINFO, where conditions within the space can be automatically adjusted based on preset routines and instructions.

SmartThings Pro is an integrated business solution platform that helps organisations centrally manage their connected devices, monitor energy consumption, as well as help trigger real-time alerts based on AI diagnostics. The goal is to help Metro achieve up to 30% energy savings^[1], with plans to expand the use of the platform across all supported devices across its three floors at Paragon.

SmartThings Pro offers organisations the ability to centrally monitor and manage connected appliances

Content for the large-form display can also be centrally managed via MagicINFO, a content management platform that allows Metro to quickly create, upload and manage digital signages. This enables the team to push out promotional content more effectively, and from a virtual location, rather than manually updating individual signages.

In the coming months, shoppers will also be able to try out a connected Samsung experience with the introduction of Galaxy Watch and the Bespoke AirDresser at the space. With Galaxy Watch, shoppers can understand how they can potentially track and improve their sleep quality with the help of Samsung Health, along with a suitable bed and healthy habits. Shoppers can also use the Bespoke AirDresser to sanitise their outerwear before, during and after their time at the SLEEPLAB, which is also meant to mimic a bedroom environment.

_{^[1] Up to 30% energy savings specific to energy usage for Samsung displays}