Samsung Launches “Reimagine Everyday Moments” Accessories Collection for Singapore, in collaboration with Gen Z illustrators

Since 2023, Samsung has been working with local artists and illustrators to bring Singapore-exclusive case designs to Galaxy fans as they personalise their experience from software to hardware. Till date, Samsung has worked with 28 illustrators, with over 45 designs developed over the last two years.

For this year’s Galaxy Z Series launch, Samsung decided to work with eight Gen Z illustrators to create a platform for budding artists to showcase their creativity. They were tasked to design either a Samsung Galaxy Z Flip6 Flipsuit Card experience or Samsung x CASETiFY Galaxy Z Series collection.

“Our ‘Samsung x You’ efforts have seen much excitement among illustrators as they see their designs come to life through a variety of accessories for our Galaxy products, including our one-of-a kind Flipsuit Card, as well as exclusive CASETiFY cases for Singapore. We’re heartened by how we’ve created a platform for our local artists and designers to showcase their creations to more Galaxy users. We will continue to push ourselves and expand our team of creators to contribute to future Galaxy campaigns,” said Lynn Chong, Director and Head of Brand Marketing, Mobile eXperience, Samsung Electronics Singapore.

Reimagine Everyday Moments Flipsuit Card Collection: Physical and Digital Personalisation Experience for Galaxy Z Flip6

The  Reimagine Everyday Moments Flipsuit Card collection features six Galaxy Z Flip6 Flipsuit Card designs, created by five local illustrators, Arissa Rashid (@rissaartt), Faith Cheong (@genderlesstofu), Jasmine Tan (@pebble.studio), Shana Wee (@designwithshana) and Tan Jia Min (@cheesefrice), who were inspired by familiar local snacks, as well as moments observed during long commutes in the city.

Animated Cover Screen of Day and Night (@genderlesstofu)

First introduced with the Galaxy Z Flip5, the Flipsuit Case is designed with customisation in mind – making it easy for users to switch out the Flipsuit Cards anytime. With a plethora of exciting Flipsuit Cards to choose from, users have a wallet-friendly way to customise their devices without changing the case to fit their personal style and preferences.   Powered by NFC, the card also brings users’ Galaxy Z Flip Cover Screen to life with animated wallpapers that matches the design for a standout look.

Flipsuit Card: Reimagine Everyday Moments Collection
Candy Belts by Shana Wee @designwithshana   “Inspired by the traditional Singaporean childhood snacks, Candy Belts showcase the playfulness of the colourful gem biscuits, wheel crackers and more!”	Day and Night by Faith Cheong @genderlesstofu   “The rabbits, nestled in their timeless bond, shows that many things can remain even as time marches on, reminding us of enduring connections and belonging.”	Dreaming of Kaya Toast by Tan Jia Min @cheesefrice   “Snuggle in with bunny Momo and meerkat Reo as they bring our comfort breakfast dreams to life, with just a lil’ sprinkle of magic!”
Hop On! by Jasmine Tan @pebble.studio   “Following Pebble, the baby mynah, in his peaceful night adventure in the city, basking in the serene nights.”	Slow Days by Jasmine Tan @pebble.studio   “Take a slow day with the cosy life of Pebble in his neighbourhood on a warm sunny day.”	Tingkat Town by Arissa Rashid @rissaartt   “See the streets in the form of Singapore’s favourite traditional snacks. Take a step back and you’ll see that the world is much more vibrant than it seems!”

In partnership with Singapore Night Festival 2024, Samsung Singapore is giving Galaxy users a chance to bring home a piece of the Art of Play. Selected larger-than-life murals featured at the Highlight Act: Wonder World – The Machine of Nostalgia have been converted to Flipsuit Cards for Galaxy fans.

New World Frontiers by Ben Qwek / LAB SIX FIVE @labsixfive	Life is Automatik by Kristal Melson @kristalmelson

The Reimagine Everyday Moments Collection Flipsuit Cards are now available for purchase via the Samsung Online Store.

Samsung x CASETiFY: Reimagine Everyday Moments Collection

As part of Samsung’s effort to offer varied personalisation options for Galaxy users while celebrating local artists and their art, Samsung partnered with global accessories brand CASETiFY to launch a Singapore-exclusive collection with every Galaxy flagship launch since 2023. To date, Samsung and CASETiFY has collaborated with over 15 local illustrators across three Samsung x CASETiFY collections.

With the Reimagine Everyday Moments Collection, Samsung is expanding the platform to student illustrators for the first time to encourage them to explore their passion by providing them with a commercial platform to showcase their art!

Galaxy Z Flip6 and Galaxy Z Fold6 users will be able to deck their new devices with the exclusive Samsung x CASETiFY: Reimagine Everyday Moments collection, featuring five designs by three local student illustrators – Ashley Tiong (@threeangstybaos), Ng Ka Yan (@toastytowns) and Yiming Chen (@yimingmade).

Ashley Tiong @threeangstybaos	Ashley is a 23-year-old student in the National University of Singapore (NUS).   She created threeangstybaos in 2020 during the height of the pandemic, combining her obsession over dimsum with art.   Today, threeangstybaos reflects her journey of merging her love for food and creative exploration of the digital medium, offering glimpses into the life and thoughts through colourful illustrations.   Check out Grab A Tin! and Otterly Refreshing, designed by @threeangstybaos here.
Ng Ka Yan @toastytowns	Ka Yan is a 22-year-old business student in university. She loves drawing cute artworks and creating handmade goods that bring joy to others in the Toasty Towns universe.   Fun Fact – Toastytowns was started to help Ka Yan sustain her purchases in support of other small businesses!   Check out After School Treat, designed by @toastytowns here.
Yiming Chen @yimingmade	Yiming is a 21-year-old illustrator and designer, who is a current Medicine student in a local university.   In his limited spare time, he creates graphic design for public health campaigns and medical conferences. He finds incredible meaning and satisfaction with these campaigns as they help bridge the gap between healthcare and people to help educate patients.   Check out Adventure in Town and Colour Blocks, designed by @yimingmade here.

Hop On! by @pebble.studio	After School Treat by @toastytowns

For more information on the Samsung x CASETiFY Reimagine Everyday Moments collection, please visit here: https://www.casetify.com/collection/samsung-singapore-reimagine-everyday-moments-collection

More information on the Reimagine Everyday Moments Collection is available here: https://www.samsung.com/sg/samsung-x-you/