Samsung x Lazada’s Super Brand Day 2026: Seize Your Dream Deals Today
Mark your calendars for the highly anticipated Samsung x LazMall Super Brand Day on 21 May. Returning for its ninth edition, the annual online sales event will present Samsung’s latest innovations at special prices for one day only. This year’s theme, “Dream Deals”, brings exclusive promotions across Samsung’s ecosystem of mobile devices, home appliances, TVs and displays – bringing even more value to consumers in Singapore.
Held in partnership with Lazada, one of the leading eCommerce platforms in Southeast Asia, the Samsung x LazMall Super Brand Day invites shoppers to enjoy limited-time offers on some of Samsung’s most sought-after products.
The Super Brand Day will include Samsung’s most intuitive Galaxy AI phone yet, the Galaxy S26 Series, designed to elevate everyday mobile use with its powerful performance, industry-leading camera systems, and advanced AI features. Also featured during Super Brand Day will be the Galaxy S25 Series and Galaxy A57 5G smartphones.
Shoppers looking to upgrade their viewing experiences at home can explore Samsung’s premium display innovations, including The Frame, which in addition to its ability to display eye-catching artwork, is a work of art in itself. Get great deals too on the M1EH Mini LED TV and The MovingStyle portable touchscreen TV.
Take productivity and gaming to the next level with Samsung’s newly launched ViewFinity and Odyssey Monitors. Get deals on the latest ViewFinity S8 (S80HF and S85TH models) and Odyssey OLED G8 (G80SH model) Monitors. With crisp resolution, fast response and brilliant colours, these Monitors are a great addition to any home office or gaming setup.
Homeowners can also look forward to doing less and living more with Samsung’s range of Bespoke AI-powered digital appliances, including smart refrigerators (RF59C7664B1/SS model), Bespoke AI Laundry Front-Load Washers (WW11DB9B84GD model) and Bespoke AI Laundry Dryers (DV10DB94A0GDSP model). They offer smart, AI-powered convenience, keeping groceries fresher, allowing remote fridge temperature control via smartphone, and simplifying laundry care.
Chang Soo Park, Head of Regional Online Business for Samsung Electronics, Southeast Asia and Oceania said, “We are thrilled to partner Lazada once again to bring Samsung’s latest innovations closer to consumers across Southeast Asia. Whether upgrading everyday essentials or enhancing a home setup, this year’s ‘Dream Deals’ event makes our premium innovations more accessible than ever with offers that are not to be missed.”
“We are pleased to partner with Samsung once again for its LazMall Super Brand Day, bringing together one of the world’s leading brands with Lazada’s strong ecosystem across Southeast Asia,” said Pierre Beckers, Head of LazMall, Lazada Group. “By bringing together leading brands and relevant campaign experiences, Lazada continues to make it easier for consumers to discover and access quality products, while supporting brands to engage consumers at scale to drive meaningful growth.”
Highlights of Samsung Super Brand Day in Singapore include:
| Category | Model | Price | Super Brand Day Offer |
| Mobile | Galaxy S26 Series | Starting from $1,438 | Up to $300 off Galaxy S26 Series |
| Galaxy S25 Series | Starting from $1,288 | Up to $535 off Galaxy S25 Series | |
| Galaxy A57 5G | $598 | $40 off Galaxy A57 5G (applicable to 8+128GB model only) |
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| Digital Appliances | RF59C7664B1/SS FDR All-Around Cooling Refrigerator | $3,399 | $400 off. Plus, a $450 Mooments e-voucher, and an extra $50 Mooments e-voucher when the device is connected to SmartThings. |
| WW11DB9B84GDSP Bespoke AI EcoBubble laundry washer | $1,549 | $150 off. Plus, a $50 Mooments e-voucher when the device is connected to SmartThings. | |
| DV10DB94A0GDSP Bespoke AI laundry dryer | $2,199 | $250 off. Plus, a $50 Mooments e-voucher when the device is connected to SmartThings. | |
| Visual Display | The Frame LS03HE 4K Vision AI Smart TV (2026) | $3,599 | Up to $850 off (applicable to LS03HE 65” model only) |
| Mini LED M1EH 4K Vision AI Smart TV | $1,999 | Up to $700 off (applicable to M1EH 75” model only) | |
| 27″ The MovingStyle LSM7F QHD Touch Interaction Movable Screen | $1,699 | Up to $435 off | |
| Monitor | 27″ ViewFinity S8 S80HF 5K Monitor | $1,288 | Up to $263 off, free Music Studio 5 worth $399 |
| 40″ ViewFinity S8 S85TH WUHD Monitor | $2,588 | Up to $293 off, free Music Studio 5 worth $399 | |
| 32″ Odyssey OLED G8 G80SH 4K 240Hz Gaming Monitor | $2,488 | Up to $293 off, free Music Studio 5 worth $399 (applicable to G80SH 32” model only) |
Prices for all products above reflect pre-promotional pricing. Prices for all products listed above exclude any applicable platform vouchers. T&Cs apply.
For more information, visit the Samsung Official Store on Lazada. Shoppers can also download the Lazada app on the Google Play Store or App Store to visit the Samsung official LazMall Flagship Store today.
About Lazada Group
Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 14 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively selling sellers every month, who are transacting safely and securely via trusted payments channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.
For any issues related to customer service, please go to samsung.com/support for assistance.
For media inquiries, please contact samsungsg@infom.asia.
