Samsung’s New Galaxy Experience Space in Singapore Offers Innovative Experiences with the Galaxy S23 Series

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Visitors can experience the latest Samsung Galaxy innovations in new ways


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Samsung Electronics Singapore announced the opening of a new Galaxy Experience Space in Singapore, which will offer visitors and fans an opportunity to get up close with the latest Galaxy Series devices and innovations. Located at Gardens by the Bay, the Galaxy Experience Space will open to public till February 25, 2023[1], bringing exciting experiences with the latest Galaxy S23 series to more visitors in the region.


Upon stepping into the experiential space, visitors can witness the power of the Galaxy.  From personalisation to smart home connectivity, there will be something for everyone with the latest Galaxy S23 series. Visitors can collect stamps at various activity zones to win prizes, and will be automatically entered into a weekly lucky draw to win an epic Galaxy S23.


Additionally, visitors can check out the Galaxy S23 series’ advanced nightography capabilities at the “Night of Seoul” photo area, which simulates the neon-lit night street environment of the city for visitors to see how the Galaxy S23 series can capture amazing details even in low light.


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Avid gamers can also head to the gaming zone where they can enjoy the gaming performance of the Galaxy S23 series, in a racing gameplay of Asphalt 9 with other players in the zone. Aspiring gamers can join the Asphalt game challenge every Friday to Sunday from 1pm to 8pm and stand a chance to win exciting prizes – including the Galaxy Buds2 Pro and the grand prize, a Samsung Odyssey Ark 55” worth SGD $5,050.


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Those looking for a personalized experience can customize the cases for their Galaxy S23 series at the Bespoke Studio and learn more about One UI 5, which allows users to truly design the look and feel of their devices as their own.


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Visitors can also head to the Samsung Experience Store at Vivo City to experience similar immersive experiences on the latest Galaxy S23 series at the Galaxy Experience Studio. Like the Galaxy Experience Space, visitors can hone their driving skills with Asphalt on the Galaxy S23 Ultra and receive a free cover for eligible devices at the Bespoke personalisation corner.


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Launching the Galaxy S23 series in SEAO

Addressing the audience at the regional launch event held on February 2, 2023 to unveil its Galaxy S23 Series, Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania (SEAO), expressed his confidence in the new S23 series and his appreciation to Samsung’s partners for their continuous support in delivering epic Galaxy experiences in SEAO. The launch event saw close to 500 guests gathered from across the region, including partners, media, influencers and Samsung Members.


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“Today, we unveiled our Galaxy S23 series which sets the new standard of industry-leading innovations to deliver the ultimate premium smartphone experience. We are seeing higher consumer interest for the S23 series in our region as compared to our previous S series, and this signifies consumers’ trust in Samsung’s products,” said Sangho Jo, President and CEO of Samsung Electronics, Southeast Asia and Oceania.


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Dennis Jang, President of Samsung Electronics Singapore, introduced the Galaxy Experience Space and invited guests to interact with the latest devices at the various scenario zones.


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“Singapore, a globally renowned garden city, is the perfect venue for us to be launching the Galaxy S23 Series, which is designed with the planet in mind,” said Dennis Jang.


Samsung has also partnered with 29Rooms to create unique, funhouse experiences for visitors to learn more about the latest Galaxy smartphones. 29Rooms, the world’s largest instagrammable immersive event, will open to public from February 10, 2023 [2].



[1] Open Mondays to Fridays, 12pm to 8pm, and Saturdays to Sundays, 11am to 9pm (Singapore Time). More details can be found here:

[2] This is a ticketed experience. Open Wednesdays and Thursdays, 4pm to 10pm and Fridays, Saturdays and Sundays, 12pm to 10pm (Singapore Time). More details can be found here:

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