Samsung Electronics today announced the global availability of the Galaxy S26 Series and the Galaxy Buds4 Series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI^[1] experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 Series has generated exceptional early demand, with initial pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and an innovative built-in Privacy Display^[2].

Privacy Display, which has drawn widespread praise since its unveiling, changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S Series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy^[3] — with significant gains^[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge^[5] provide proactive and relevant context-aware suggestions, while Now Brief^[6] surfaces timely reminders for important events. A choice of agents^[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,^[8] keeps footage vibrant even in low light, and Super Steady, ^[9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,^[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio^[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 Series: Superior Hi-Fi Sound with Computationally Designed Fit

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 Series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds Series to date. The Buds4 Series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, achieved by analysing hundreds of millions of global ear data points and running over 10,000 simulations^[13] to optimise for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equaliser and Active Noise Cancellation^[14] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[15] and intuitive hands-free controls, the Buds4 Series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting 11 March, the Galaxy S26 Series will be available for purchase in Singapore. For details, please visit: https://news.samsung.com/sg/live-on-easy-mode-with-all-new-galaxy-s26-series-buds4-series-now-available-in-singapore 

For added peace of mind, Samsung Care+^[16] offers comprehensive coverage that protects the devices’ value, including fast repairs for accidental damage, extended warranty, and certified expert support available both at home and abroad.

_{^[1] Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features. Availability of Galaxy AI features may vary depending on the region/country, OS/One UI version, device model and phone carrier.}

_{^[2] Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.}

_{^[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.}

_{^[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.}

_{^[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.}

_{^[7] Availability may vary by region/country and language.}

_{^[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.}

_{^[9] Super Steady results may vary depending on editing method and/or shooting conditions.}

_{^[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.}

_{^[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.}

_{^[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.}

_{^[13]  Based on global ear data research conducted by Samsung Design Innovation Centre.}

_{^[14] Available on Buds4 Pro.}

_{^[15] AI features require a compatible Samsung Galaxy phone.}

_{^[16] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://www.samsung.com/sg/offer/samsung-care-plus/mobile/}

Experience Galaxy AI with the all-new Galaxy S26 Series and Galaxy Buds4 Series, now available in Singapore starting today, 11 March 2026.

Galaxy S26 Series: Less effort, More life.

The Galaxy S26 Series will be available for purchase at:

• Local telecommunication operators (M1, Singtel and StarHub);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy S26 Ultra and Galaxy S26+ | S26);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 11 March to 3 April, consumers who purchase the Galaxy S26 Series will enjoy up to $180 e-voucher^[1]. 

For more details^[2] on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• M1: http://m1.com.sg/galaxys
• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (KrisShop): https://krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series.html
• iShopChangi: https://ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the Galaxy S26 Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

Galaxy Buds4 Series: Unveil true Hi-Fi sound.

The Galaxy Buds4 Series will be available for purchase at:

• Local telecommunication operators (Singtel and StarHub);
• Samsung Experience Stores;
• Samsung Shop App and Samsung Online Store (Galaxy Buds4 Pro | Galaxy Buds4);
• Samsung Official Stores in Lazada, Shopee, TikTok, iShopChangi and KrisShop;
• Major consumer electronics & IT stores;
• And other selected channels, including ZYM Mobile.

From 11 March to 3 April, consumers who purchase via Samsung Online Store, Samsung Shop App, Samsung Experience Store or Samsung Official Stores can enjoy 15% off the new Galaxy Buds4 Series with eligible Galaxy Smartphone or Galaxy Tab purchases^[4].

Meanwhile, consumers who purchase via selected major consumer electronics & IT stores and local telecommunication operators can enjoy up to 15% off the new Galaxy Buds4 Series with any purchase^[5].

For more details on launch promotions for purchases through local telecommunication operators, consumer electronics & IT stores, and other online retailers, please visit their respective websites:

• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (KrisShop): https://krisshop.com/en/brands/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series.html
• iShopChangi: https://ishopchangi.com/en/campaigns/samsung
• ZYM: https://zym.sg/promotion/

The recommended retail prices for the Galaxy S26 Series devices are as follows:

* Exclusive to Samsung Online Store and Samsung Shop App

New Galaxy Club: 50% value protected. Next Galaxy unlocked.

New Galaxy Club^[6] is a new Samsung programme that allows customers to upgrade to the next Galaxy S Series with up to 50% of their device’s value back and 2-year Samsung Care+ Screen Care, for extra peace of mind.

Available exclusively at Samsung Online Store.

Customers can join the New Galaxy Club at $168 and enjoy:

·       Guaranteed up to 50% of your device’s value back when upgrading to the next Galaxy S Series (up to $1,289); and

·       2‑year Samsung Care+ Screen Care included (worth $168)

For more information, visit: http://www.samsung.com/sg/smartphones/new-galaxy-club/

Cinch: Exclusive Subscription Partner

Consumers looking to purchase the latest Galaxy S26 Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy S26 Ultra from $84/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme^[7].

More information on the Samsung Galaxy S26 Series is available here.

_{^[1] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[2] Memory and colour variants differ from store to store. Please check with respective stores for availability.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Enjoy 15% off each new Galaxy Buds4 Series product with purchase of any Galaxy Smartphone or Tab in a single transaction. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons}

_{^[5] This Promo is valid from 11 March 2026, 12:00AM SGT, to 3 April 2026, 11:59PM SGT. While stocks last. The products under this Promo may vary by retail outlet / platform. Enjoy up to 15% off each new Galaxy Buds4 Series product with any purchase in a single transaction. Not stackable with other promotions. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons}

_{^[6]This Promo is valid from 26 February 2026, 2:00AM SGT, to 3 April 2026, 11:59PM SGT. Terms and Conditions apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/.}

_{^[7] Full terms and conditions available here.}

Samsung Electronics Co., Ltd. today unveiled its expanded exhibition at Mobile World Congress (MWC) 2026, being held at Fira Gran Via in Barcelona, Spain from 2 March to 5 March. Samsung’s exhibition space builds on the momentum of Galaxy Unpacked, going beyond mobile by demonstrating how Galaxy AI is evolving into a truly agentic companion and delivering more personalised, intuitive and seamlessly connected experiences across the Galaxy ecosystem. In addition to these mobile advancements, Samsung is also highlighting its AI-driven network innovations, showcasing comprehensive leadership that spans the entire connectivity ecosystem.

At the centre of this evolution is the Galaxy S26 Series, Samsung’s third-generation AI phone introduced alongside new ecosystem innovations like the Galaxy Buds4 Series. By unveiling these products together, Samsung is demonstrating how Galaxy AI works cohesively across mobile and wearables to anticipate user needs and enhance everyday experiences.

“MWC is an opportunity to show not only where Galaxy AI is today, but where it’s going next,” said TM Roh, Chief Executive Officer, President and Head of Device eXperience (DX) Division at Samsung Electronics. “From the Galaxy S26 Series to emerging form factors like Galaxy XR and TriFold, we’re pushing the boundaries of what mobile technology can be — while keeping the user experience at the centre of every innovation.”

Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

The Galaxy S26 Series is an AI phone built on performance and engineered for ease. Samsung’s immersive experiences demonstrate how Galaxy S26 uses Galaxy AI to simplify everyday tasks by understanding intent, anticipating needs and taking action on behalf of users.

Key experiences will highlight:

• Hardware-level, built-in Privacy Display^[1]: gives users greater control over what’s visible on their device without compromising the viewing experience in everyday use.
• Powerful performance: built on the most powerful hardware ever on a Galaxy S Series and keeps advanced capabilities running smoothly in the background.
  • Customised mobile chipset: Snapdragon 8 Elite Gen 5for Galaxy delivers best-in-class performance on Galaxy S26 Ultra.
  • Redesigned Vapour Chamber on Galaxy S26 Ultra: supports stable thermal performance for flagship-AI capabilities.
• Galaxy’s industry-leading camera system unifies capture, editing and sharing together in one seamless experience.
  • Galaxy’s brightest camera yet: wider camera apertures on Galaxy S26 Ultra for clearer photos and richer detail in low-light conditions, even when zoomed in.
  • Enhanced Nightography video: sharper and more vibrant low-light footage with improved noise reduction.
  • Upgraded Super Steady video: enables a horizontal lock option to deliver cinematic stability with consistent framing.
  • Photo Assist:^[2] users can simply describe what they want to change in their own words, with the ability to edit day scenes into night or restore missing parts of an object, like a bite taken out of cake — all via natural voice interactions.
  • Creative Studio:^[3] the ability to change images into various styles and turn ideas into personalised sticker sets and wallpapers, unifying creation and customisation.
• Proactive and adaptive AI experiences that make everyday tasks faster and more efficient, laying the foundation for agentic AI.
  • Now Nudge:^[4] timely relevant suggestions that adapt to real-time context, such as automatically suggesting images from the Gallery when a friend asks for photos.
  • Now Brief: personalised briefing based on the user’s daily schedule, surfacing relevant content and enabling timely reminders for important events, based on individual context.
  • Circle to Search with Google:^[5] a smarter image-based search that explores multiple parts of an image at once enabling faster, more intuitive searching.
  • Upgraded Bixby: a conversational device agent for easier and more intuitive interaction with Galaxy devices to navigate and adjust settings in natural language.
  • Choice of agents: alongside Bixby, Gemini and Perplexity can streamline everyday tasks like searching and coordinating actions across apps on the user’s behalf — all accessible through a single, simple entry point.

Expanding the Galaxy Ecosystem Experience

Samsung’s MWC presence demonstrates that with deeper integration across products, Galaxy AI enhances convenience, continuity and personalisation at every touchpoint.

Ecosystem highlights include:

• The ability of visitors to explore Galaxy AI features with AI agents that enhance user convenience through the Galaxy Buds4 Series.
• Galaxy Tab S11, delivering enhanced AI experiences optimised for large-screen viewing and multitasking.
• Health Experiences with the Galaxy Watch8 Series, offering more personalised insights and wellness interactions for running, sleep and mindfulness.

Intelligent Infrastructure 

Samsung is expanding its agentic AI strategy beyond consumer devices and into intelligent infrastructure, extending its leadership from mobile innovation to AI-powered manufacturing and connected health.

Through its AI-Driven Factories initiative, Samsung is accelerating its evolution toward autonomous manufacturing powered by AI. Building on its plan to transition global manufacturing operations into AI-Driven Factories by 2030, Samsung is demonstrating how AI agents, digital twin simulations and real-time data analysis can work together to optimise production, strengthen quality control and enhance operational resilience.

Samsung will also showcase its Connected Care vision, strengthened by Xealth following its acquisition in 2025. By integrating health metrics across the Galaxy ecosystem, Samsung is enhancing Samsung Health capabilities to enable more proactive, personalised and continuous health management. At the clinical level, Xealth enables health systems to integrate digital health tools, care programs and patient data directly into physician workflows across a network of hundreds of hospitals and vendors — allowing clinicians to prescribe, monitor and manage digital care in ways that align with real-world patient needs.

Next-Generation Leadership and Innovation

Reinforcing its design heritage, Samsung is presenting a forward-looking vision for next-generation form factors and emerging technologies, underscoring its long-term commitment to pushing the boundaries of innovation. Through exclusive, hands-on experiences with Galaxy XR and Galaxy TriFold, visitors will see how Samsung continues to lead the industry into the mobile AI era.

The company is also highlighting the Galaxy Foundation, emphasising its commitment to privacy, security, sustainability and responsible development — including advancements in Samsung Knox and hardware-based protective technology.

Expanding Satellite Connectivity Through Regional Partnerships

Samsung is expanding satellite communication capabilities for select Galaxy smartphones — including the Galaxy S26 Series — through ongoing partnerships with leading global telecommunications operators in North America,^[6] Europe,^[7] and Japan.^[8] Designed to support emergency response and essential communication when traditional mobile networks are unavailable, Samsung has supported satellite communication on select Galaxy flagship smartphones and Galaxy A Series since 2025 and continuously expanding the number of supported models. With capabilities rolling out in phases based on regional network availability and regulatory requirements, Samsung will continue working with network operators and satellite providers to ensure users have reliable access to critical communication tools at crucial moments.

Visitors can explore these ground-breaking AI innovations first hand at Samsung’s Galaxy Experience Booth in Hall 3 at Fira Gran Via from 2 March to 5 March 2026.

Networks Business’ AI Vision: Bringing AI Into Every Layer of the Network

 Building on the company’s AI leadership across various business portfolios, Samsung is leading the charge in end-to-end software-driven networks. By providing a flexible foundation that seamlessly accommodates high-performance computing platforms (CPUs and GPUs) from leading ecosystem partners, Samsung enables operators to rapidly deploy AI-driven capabilities and scale innovative services. This software-centric approach not only optimises network efficiency and performance but also empowers operators to transform their existing infrastructure into a powerful engine for AI innovation.

Samsung is accelerating the transition toward networks that are fully autonomous by 2027. Central to this vision is Samsung CognitiV Network Operations Suite (NOS), a set of diverse AI-powered network automation solutions featuring Agent Fabric. As a unified, decision intelligence layer, Agent Fabric enables multi-agent systems where specialised AI agents work independently or collectively based on their reasoning. These agents streamline the entire network lifecycle — from planning and installation to maintenance, troubleshooting, optimisation and user experience management, and live demonstrations of multi-agent systems will be presented at the event.

Samsung will also unveil the power and potential of “Network in a Server,” its software-driven, next-gen edge AI solution, opening up new business opportunities for enterprises. By consolidating multiple network functions into a single server powered by the latest processors, enterprises can easily adopt AI services, such as safety monitoring and AR overlays, which require local processing for real-time responsiveness.

The Samsung Networks booth is located in Hall 2, Stand 2M20 and is accessible by invitation only.

_{^[1] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision and can be activated in Settings. Activation for specific apps also available in Settings. Some changes in image quality may occur outside the viewing angle. Some information may still be visible to others depending on factors in the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.}

_{^[2] Photo Assist requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy and reliability of generated output is not guaranteed.}

_{^[3] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. Accuracy and reliability of generated output is not guaranteed. Sticker sets only compatible with Samsung keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.}

_{^[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts are available with Samsung Messages and certain third-party messaging apps including Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages and KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.}

_{^[5] Circle to Search is a trademark of Google LLC. Service availability may vary by country, language or device model. Requires an internet connection. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Not available on apps that prohibit screen capturing.}

_{^[6] Satellite communication features may begin rolling out in the United States in accordance with each carrier’s rollout plan. Supported carriers may include Verizon and T-Mobile. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.}

_{^[7] Satellite communication features may begin rolling out in the United Kingdom in accordance with each carrier’s rollout plan. Supported carriers may include Virgin Media O2. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.}

_{^[8] Satellite communication features may begin rolling out in Japan in accordance with each carrier’s rollout plan. Supported carriers may include KDDI. Device compatibility and supported features may vary by model, network and market. Availability of satellite communication may vary depending on the OS/One UI version.}

Pre-order Information for Samsung Galaxy S26 Series

Pre-orders for the Galaxy S26 Series will commence from 26 February 2026, Thursday, 2AM Singapore time.

Consumers who pre-order the Galaxy S26 Series will be entitled to double the storage on us (worth up to $300) on their selected device^[1].

Consumers can place their pre-order for the all-new devices, at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi
• Local telecommunication operators (Singtel, StarHub, M1)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order their Galaxy S26 Series devices will enjoy early delivery and be able to collect or receive their devices from 6 March 2026, Friday.

Pre-order through Samsung Online Store / Samsung Shop App

Consumers can pre-order the new AI Phones without contract via the Samsung Online Store and Samsung Shop App at:

• Galaxy S26 Ultra: https://www.samsung.com/sg/smartphones/galaxy-s26-ultra/buy/
• Galaxy S26 & Galaxy S26+: https://www.samsung.com/sg/smartphones/galaxy-s26/buy/

Consumers who pre-order the Galaxy S26 Series via Samsung Online Store and Samsung Shop App within the first 96 hours from Galaxy Unpacked (26 March 2026, Thursday, 2AM) will be able to offset the price of their device using their Samsung Rewards Points at 5x redemption rate (capped at $50).

Pre-order via Samsung Experience Stores

Consumers who prefer to pre-order in person can do so by visiting the following Samsung Experience Stores during their opening hours, from 26 February 2026, Thursday, 11AM:

• Central: 313@somerset #B2-24/25/26, Bugis Junction #01-56/57, Junction 8 #02-41, VivoCity #02-28/29
• East: Bedok Mall #B1-07, Changi Airport Terminal 2 (Transit) #02-168, NEX #04-42, Parkway Parade #B1-106, Tampines Mall #02-29
• North: Compass One #03-06/07, Causeway Point #03-14,
• West: Jurong Point #B1-09/10/11, Jem #01-41

Pre-order at Telecommunication Operators

Pre-order for the Galaxy S26 Series at telecommunication operators will commence from 26 February 2026, Thursday. Consumers can visit the following URLs for more information on pre-order^[2] for the Galaxy S26 Series:

• M1: https://www.m1.com.sg/promotions/samsung-galaxy-s-series/samsung-s26
• Singtel: https://singtel.com/galaxys
• StarHub: https://starhub.com/samsung

Customers of M1 can opt to collect their devices through in-store collection, delivery; Singtel customers can opt to collect their devices through in-store collection, delivery, or POPStation collection, while StarHub customers can opt to collect their devices through in-store collection or delivery.

Pre-order at Samsung Official Stores, and Selected Consumer Electronics & IT Stores

Pre-order for the Galaxy S26 Series will also be available online via the following channels:

• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (TikTok): https://vt.tiktok.com/ZSm5jhngo/?page=TikTokShop
• Samsung Official Store (KrisShop): https://www.krisshop.com/en/brands/samsung/galaxy-s26
• Samsung Official Store (iShopChangi): https://ishopchangi.com/en/campaigns/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://www.harveynorman.com.sg/promotions/samsung-galaxy-s-series.html

Local Pricing and General Availability for Samsung Galaxy S26 Series

The Galaxy S26 Series will be available in Singapore from 11 March 2026, Wednesday at local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee, KrisShop, iShopChangi, major consumer electronics & IT stores, and other selected channels including ZYM Mobile.

The respective recommended retail prices for the devices are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App only

The following Galaxy S26 Series accessories will also be available to complement the devices:^[4]

Making ownership an ease with New Galaxy Club

New Galaxy Club^[5] is a new Samsung programme that allows customers to upgrade to the next Galaxy S Series with up to 50% of their device’s value back and 2-year Samsung Care+ Screen Care, for extra peace of mind.

Customers can join the New Galaxy Club at $168 and enjoy:

• Guaranteed up to 50% of your device’s value back when upgrading to the next Galaxy S Series (up to $1,289); and
• 2‑year Samsung Care+ Screen Care included (worth $168)

Total Peace of Mind with Samsung Care+ Coverage

Experience total peace of mind and get the most from the new Galaxy S26 Series AI Phones with Samsung Care+.

Samsung Care+ offers comprehensive, worry-free phone protection with 24/7 dedicated remote support via the Samsung Live Chat. Enjoy coverage for out-of-warranty repairs^[6], Extended Warranty^[7], and more. Whether you require unlimited out-of-warranty repair coverage with our SC+ Premium, up to 2 out-of-warranty repairs over 2 years with our SC+ Screen Care, or just screen protection with SC+ Screen Protect, we have the right product for you.

You can also benefit from enhanced flexibility with our monthly subscription, exclusively available on Samsung.com/sg – stay protected for as long as you remain care subscribed to Samsung Care+.

For more information, please visit: https://www.samsung.com/sg/offer/samsung-care-plus/mobile/

Open for membership: The Easy Mode Club

For the first time, Samsung is inviting 126 individuals to join Easy Mode Club – a 26-day trial of its latest AI Phone, the Galaxy S26 Ultra^[8].

The programme allows participants to experience Galaxy in their everyday lives, without the pressure to commit upfront. At the end of the trial, participants can choose to purchase the Galaxy S26 Ultra at a special price or return the device – no questions asked.

For those who have been curious about making the switch, Easy Mode Club offers a unique opportunity to experience Galaxy firsthand before deciding.

Registration for application runs until 5 March 2026, 11:59PM at https://www.samsung.com/sg/offer/easy-mode-club/

Samsung Galaxy Buds4 Series 

Pre-order Information for Galaxy Buds4 Series

Pre-order for the Galaxy Buds4 Series will commence from 26 February 2026, Thursday 2AM at the following:

• Samsung Online Store
• Samsung Shop App
• Samsung Experience Stores
• Samsung Official Store in Lazada, Shopee, TikTok, KrisShop, iShopChangi

• Local telecommunication operators (Singtel and StarHub)
• Selected Consumer Electronics & IT online stores (Best Denki, Challenger, Courts, Gain City, Harvey Norman)

Consumers who pre-order the Galaxy Buds4 Series from Samsung Experience Stores, Samsung Online Store, Samsung Shop App, and Samsung Official Store in Lazada, Shopee, TikTok and KrisShop^[9] can enjoy 10% off Galaxy Buds4 Series with purchase of any Galaxy Smartphone or Tab in a single transaction.

Consumers who pre-order the Galaxy Buds4 Series with any purchase in a single transaction from local telecommunication operators or selected consumer electronics & IT online stores^[10] can enjoy 10% off.

More information is available at the following URLs:

Online channels

• Samsung Online Store: Galaxy Buds4 Pro | Galaxy Buds4
• Samsung Official Store (Lazada): https://lazada.sg/galaxys
• Samsung Official Store (Shopee): https://shopee.sg/m/galaxys
• Samsung Official Store (TikTok): https://vt.tiktok.com/ZSm5jhngo/?page=TikTokShop
• Samsung Official Store (KrisShop): https://www.krisshop.com/en/brands/samsung/galaxy-s26
• Samsung Official Store (iShopChangi): https://ishopchangi.com/en/campaigns/samsung
• Best Denki: https://bestdenki.com.sg/samsunggalaxy
• Challenger: https://www.challenger.sg/pages/samsung-s26
• Courts: https://www.courts.com.sg/samsung/galaxys26
• Gain City: https://gaincity.com/new-galaxy
• Harvey Norman: https://harveynorman.com.sg/promotions/samsung-galaxy-s-series

Local telecommunications operators

• Singtel: https://singtel.com/galaxys
• StarHub: https://com/samsung

Local Pricing and Availability for Galaxy Buds4 Series

The Galaxy Buds4 Series will be available in Singapore from 11 March 2026, Wednesday at Samsung Online Store, Samsung Shop App, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and KrisShop, local telecommunication operators (Singtel and StarHub)^[11], as well as major Consumer Electronics & IT stores.

The recommended retail prices for the Galaxy Buds4 Series are as follow:

* Exclusive to Samsung Online Store and Samsung Shop App  

The following Galaxy Buds4 Series accessories will also be available to complement the devices:^[12]

Save More When You Enter the Galaxy

Galaxy Bundle Promos

Enjoy greater savings of $335 when you pre-order your latest Galaxy S26 Ultra and Galaxy Buds4 Pro in style.

Amplify everyday entertainment by purchasing the Galaxy S26 Series with The Movingstyle

Designed to transform any space into an entertainment or work setup, The Movingstyle is a fully portable, 27-inch touchscreen that allows users the ability to watch and interact with content however they like.

Until 10 March 2026, consumers can enjoy 30% off The Movingstyle^[17] with purchase of the Galaxy S26 Series via the Samsung Online Store and Samsung Shop App, as well as Samsung Official Stores on Lazada, Shopee and TikTok.

Cinch: Exclusive Subscription Partner

 Consumers looking to purchase the latest Galaxy S26 Series can now consider a subscription of the device instead with Cinch. They can subscribe to the new Galaxy S26 Ultra from $76/month on a 12-month subscription plan.

The subscription programme provides low monthly payments, worry-free protection, with an option for a device-upgrade upon completion of the subscription term.

Consumers can visit http://samsung.cinch.sg to learn more about Cinch subscription programme. Terms and conditions apply^[18].

0% Instalment Payment Plan

Consumers can also enjoy up to 36-month 0% instalment payment plan if they choose to pay with UOB, OCBC, Trust Bank, DBS credit cards on the Samsung Online Store and Samsung Shop App for their new Galaxy S26 Series or Galaxy Buds4 Series purchase^[19].

0% instalment payment plan is also available at Samsung Experience Stores with selected credit cards. Terms and conditions apply.

Buy Now, Pay Later

Consumers can also enjoy more flexible payment options when purchasing their all-new Galaxy S26 Series or Galaxy Buds4 Series[20] via PayLater by Grab, SPayLater or Atome. Applicable for purchases on Samsung Online Store, Samsung Shop App or Samsung Experience Stores.

_{^[1]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Storage upgrade is applicable to customers who have pre-ordered the new Galaxy S26 Ultra | S26+ | S26 (256GB  to 512GB or 512GB  to 1TB). For Galaxy S26 Ultra 1TB (512GB  to 1TB; worth S$450), customers would need to pay an additional S$150 for the upgrade.}

_{^[2] Please check respective telecommunication operators’ websites for details and/or terms and conditions.}

_{^[3] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

_{^[4] Available from 26 February 2026, Thursday 2AM. Stocks subject to availability.}

_{^[5]This Promo is valid from 26 February 2026, 2:00AM SGT, to 3 April 2026, 11:59PM SGT. T&Cs apply. For more information, visit www.samsung.com/sg/smartphones/new-galaxy-club/.}

_{^[6] Out of Warranty repairs includes cracked screen, liquid damage, cosmetic repair, and more. Limited to one-time for Samsung Care+ (12-months) and two times for Samsung Care+ (24-months).}

_{^[7] Only applicable for Samsung Care+ 24-month plan. An extended warranty is a service contract that covers repair beyond basic warranty. Limitations and exclusions apply. Please see terms and conditions here for full coverage details.}

_{^[8] For more information and full terms & conditions, visit https://www.samsung.com/sg/offer/easy-mode-club/}

_{^[9] The Promo is valid 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. While stocks last. T&Cs apply.}

_{^[10] The Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. While stocks last. T&Cs apply.}

_{^[11] Only selected SKUs will be available from local telecommunication operators. Check the respective telecommunication operators’ respective websites for details.}

_{^[12] Available from 26 February 2026. Stocks subject to availability.}

_{^[13]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Black and Galaxy Buds4 Pro in Black. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM SGT. The products under this Promo may vary by retail outlet / platform.Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[14]This Promo is valid from 26 February 2026, 2:00AM SG., to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in White and Galaxy Buds4 Pro in White. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[15]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Silver Shadow and Galaxy Buds4 Pro in White. While stocks last. Available for pre-order at Samsung Experience Stores, Samsung Online Store and Samsung Shop App from 26 Feb 2026, 2:00 a.m. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[16]This Promo is valid from 26 February 2026, 2:00AM SGT, to 10 March 2026, 11:59PM SGT. Bundle includes Galaxy S26 Ultra (512GB or 1TB) in Pink Gold and Galaxy Buds4 Pro in Pink Gold. While stocks last. Available for pre-order at Samsung Online Store and Samsung Shop App from 26 February 2026, 2:00AM SGT. The products under this Promo may vary by retail outlet / platform. Samsung reserves the right to amend these Terms and Conditions and/or amend or withdraw this Promo at any time without prior notice and without assigning any reasons.}

_{^[17] Promotion is valid for The Movingstyle from 26 February 2026, 2:00AM SGT to 10 March 2026, 11:59PM SGT. Discount will be applied when both a Galaxy S26 Series AI Phone and The Movingstyle are added to cart.}

_{^[18] Full terms and conditions available here.}

_{^[19] Only applicable for purchase of more than $500.}

_{^[20] Only applicable for purchase of more than $500.}

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 Series pairs exceptional sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience.

For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC) and an enhanced Adaptive Equaliser (EQ), to supply full-spectrum sound true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 Series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

“We know that consumers seek high-quality sound experiences to meet their needs in any environment and accompany them in all aspects of their lives. As a company committed to continuous innovation, the Galaxy Buds4 Series will deliver uncompromised audio quality, as well as an enriched, connected experience for Galaxy users who can unlock the benefits of AI right from their Buds,” added Ronnie Ng, Vice President, Head of Mobile eXperience at Samsung Electronics Singapore.

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 Series, Samsung establishes an iconic Buds blade design identity, a computational design achieved by analysing data from hundreds of millions of global ear data points and running over 10,000 simulations^[1]. The Buds4 Series features an ultra-sleek, ergonomic fit with smaller^[2], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control^[3] area to help users easily locate and adjust settings. Additionally, the new transparent clamshell-type cradle makes storage and charging more intuitive and convenient — while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal-fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways, with Galaxy Buds4 Pro and Buds4 available in White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Galaxy Buds4 and Buds4 Pro are available in matte Black and White, with an online-exclusive Pink Gold for the Buds4 Pro

Superior Hi-Fi Sound with Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that makes efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%^[4] compared to the previous generation without sacrificing wearability. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio^[5] — ultimately delivering high-fidelity sound true to the original recording.

These hardware enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. The two-way speaker is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences with Enhanced Adaptive EQ and ANC

Galaxy Buds4 Series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC can tune out everything from heavy transit sounds to everyday background noise, ensuring an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancellation reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ^[6] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call^[7] utilises super wideband call technology and machine learning models trained for noise reduction and voice enhancement to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant, or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 Series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents^[8] — including Bixby,^[9] Google Gemini^[10] and Perplexity — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.^[11] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture^[12] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Local Availability

The Galaxy Buds4 Series, launching with the Galaxy S26 Series, is available for pre-order in Singapore from 26 February 2026, Thursday 2AM SGT, with general availability starting from 11 March 2026, Wednesday.

To learn more about the Galaxy Buds4 Series, please visit: www.samsung.com/sg/audio-sound/galaxy-buds/galaxy-buds4-pro-white-sm-r640nzwaasa/

Galaxy Buds4 Series Specifications

_{^[1] Based on global ear data research conducted by Samsung Design Innovation Centre.}

_{[2] Galaxy Buds4 only.}

_{[3] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.}

_{[4] The exact number is 19.8%.}

_{[5] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.}

_{[6] Available on Buds4 Pro.}

_{[7] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​}

_{[8] AI features require a compatible Samsung Galaxy phone.}

_{[9] Supports nine languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.}

_{[10] Results may vary. Check responses for accuracy. Compatible with certain features and with certain accounts. Internet connection required. Available on select devices, languages, and countries. Only available to users 18 years and older.}

_{[11] Requires a compatible Samsung Galaxy device, Internet connection, and Samsung account.​}

_{[12] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.}

_{[13] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.}

_{[14] May vary depending on the availability of the pairing device.}

_{[15] May vary depending on the availability of the pairing device.}

_{[16] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.}