The latest addition to Samsung Galaxy A Series is More Than Just Your Phone, It’s Your Awesome Companion

We can all agree that our smartphones have become more than just accessories or tools. From expressing ourselves, to connecting with others, and sometimes even escaping from the hustle and bustle of the world around us, our smartphones have become a key part of our daily lives.

Samsung’s latest Galaxy A Series, the Galaxy A54 5G and the Galaxy A34 5G, is here to audition to be, not only your next smartphone but also for the role of awesome companion that goes the extra mile to transform everyday work and play. Plus, the Galaxy A Series features awesome specs for a power-packed smartphone experience at an accessible price point for all.

The newest addition to the Galaxy A Series will be available in Singapore from Friday, 7 April.

The Galaxy A Series Is More Than Just Your Phone, It’s Your Awesome Companion From shooting steady and crisp videos to just doing more of what you love, the Galaxy A Series goes beyond just being your smartphone to make your everyday all the more awesome.
	Your Awesome Late-Night Friend   Have late night plans? The Galaxy A Series helps capture every special memory day or night. Now with Samsung Galaxy’s leading Nightography and AI capabilities, you’ll be able to capture astonishing detail of everything from parties to late-night supper sessions with friends with the Galaxy A54 5G and Galaxy A34 5G.   Have shaky hands? These smartphones feature improved optical image stabilisation (OIS) and video digital stabilization (VDIS) that allow you to capture awesome content confidently, with amazing clarity to impress your friends. Get your photos social media-ready with the enhanced editing tools on both the Galaxy A54 5G and Galaxy A34 5G to remove unwanted shadows and reflections with just a swipe!
	Your Awesome Workout Motivator   Prioritising your health in 2023? Your Galaxy A Series will be an awesome workout partner to help motivate you on your journey to get fit.   If you like taking on the great outdoors, your Galaxy A Series pairs well with the Galaxy Watch5 to enhance your next walk, run, hike, or cycle. You can exercise with confidence, knowing that your Galaxy A54 5G or Galaxy A34 5G is equipped with IP67 water resistance and dust protection.   Plus, maximise your workout tracking with the Galaxy Watch5 which helps count your steps, calories, and even up to over 90 exercise types, so your progress doesn’t go unnoticed!
	Your Awesome K-Drama Buddy   Can’t seem to get enough of that hit K-Drama series everyone is watching? Your awesome K-Drama buddy has got your back!   The spacious Super AMOLED displays on the Galaxy A54 5G (6.4-inch[1]) and Galaxy A34 5G (6.6-inch[2]), make it so much easier for you to catch your favorite K-Drama on the go. Whether you’re on a bus or in a cafe, the Galaxy A Series’ enhanced Vision Booster and 120Hz refresh rate ensures clear visibility as you move under different lighting conditions.   Both smartphones also have a long-lasting 5,000mAh[3] battery that lasts more than two days[4], letting you binge all your exciting k-drama episodes at one go. Now, you also can enjoy hours of entertainment on your Galaxy A Series with a two-month trial of YouTube Premium, for an ad-free and offline play experience with ease[5].
	Your Awesome Guard without Compromises   Enhanced mobile experiences rely on advanced security and your Galaxy A Series provides just that. With Samsung Knox, your data is kept protected with defence-grade mobile security.   If you need to work on sensitive and confidential data, play it safe with the Galaxy A54 5G and Galaxy A34 5G’s Private Share[6] feature and share files to designated receivers within time limits and with screenshots disabled, for the ultimate level of privacy and control.   The Galaxy A Series also provides access to up to four generations of OS upgrades and five years of security updates to ensure it has the latest software and security to maximise your smartphone experience.
	Your Awesome Assistant As You Wish Working on a mega project? You can enjoy 100GB of cloud storage with your Galaxy A Series and easily back up photos to OneDrive with a six-month trial of Microsoft 365 Basic[7]. You can also sync your photos and access them seamlessly between Samsung Galaxy devices for added productivity across project meetings with your mates.   And for those looking for more storage space for all the content you’ve created, the Galaxy A Series features up to 1TB of expandable storage[8] so you can keep all your memories and key files on hand.   From staying in the loop with your team and loved ones to keeping your files in the palm of your hand, the Galaxy A Series makes everything easier as an awesome personal assistant.

Experience the Awesome Today

The Galaxy A54 5G and Galaxy A34 5G will be available in Singapore from Friday, 7 April 2023 via local telecommunication operators (M1, Singtel and StarHub), Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and major consumer electronics & IT stores.

In addition, Samsung has expanded its Galaxy A14 lineup with the introduction of the Galaxy A14 LTE variant, also available from Friday, 7 April 2023, Samsung Online Store, Samsung Experience Stores, Samsung Official Store in Lazada, Shopee and major consumer electronics & IT stores.

The respective recommended retail prices for the devices are as follow:

From 7 April 2023 to 6 May 2023, customers who purchase the latest addition to the Galaxy A Series line-up will enjoy the following exclusive^[10] launch promos.

• Galaxy A54 5G: Complimentary Galaxy Buds Live (worth $291), $100 overtrade bonus with trade-in and 50% off 2-year Samsung Care+ (save $51)
• Galaxy A34 5G: Complimentary 25W Travel Adaptor and Clear Case (total worth $66), $100 overtrade bonus with trade-in and 50% off 2-year Samsung Care+ (save $51)
• Galaxy A14 LTE: Complimentary 25W Travel Adaptor and Samsung 3.5mm Earphones (total worth $56)

For more details on the Galaxy A Series, please visit:

• Galaxy A54 5G: https://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a54-5g-awesome-lime-128gb-sm-a546elgcxsp
• Galaxy A34 5G: https://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a34-5g-awesome-violet-128gb-sm-a346elvcxsp
• Galaxy A14 LTE: http://www.samsung.com/sg/smartphones/galaxy-a/galaxy-a14-burgundy-red-128gb-sm-a145fdrvxsp

^{[1] Measured diagonally, the screen size is 6.4-inch in the full rectangle and 6.3-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.}

^{[2] Measured diagonally, the screen size is 6.6-inch in the full rectangle and 6.4-inch accounting for the rounded corners. The actual viewable area is less due to the rounded corners and camera hole.}

^{[3] *Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.}

^{[4] Actual battery life, charging time, and usage time may vary depending on the network environment, usage patterns, number of calls and messages, charging frequency, and other factors.}

^{[5] With eligible purchase. Offer available to new users only (no past trial of YouTube Premium, YouTube Music Premium, YouTube Redor Google Play Music). Offer must be activated between March 1, 2023 and March 1, 2024, at 11:59pm. Valid form of payment and Google account required. Must be 18 years or older. $11.99/Month after trial billed on a recurring monthly basis. Cancel anytime. No refunds for partial billing periods. Availability may vary depending on market and carrier. For more details on YouTube Premium’s terms and conditions apply, please visit https://www.youtube.com/premium/restrictions.}

^{[6] Private Share features require both the sender and receiver to have Galaxy mobile devices with Android 9 or later and the Private Share app.}

^{[7] Available on selected Samsung Galaxy Smartphones, including Galaxy A54 5G and Galaxy A34 5G and above, with the OneDrive-Gallery sync feature. Users must sync Gallery with OneDrive to redeem the offer. Offer not available to existing Microsoft 365 or OneDrive premium subscribers (including free trials) or former Microsoft 365 or OneDrive subscribers who cancelled their premium subscriptions in the last 90 days. Availability may vary depending on market and carrier. For more details on Google play’s terms and conditions apply, please visit https://www.microsoft.com/onedrive-samsung-offer.}

^{[8] MicroSD card sold separately.}

^{[9] Actual user-accessible internal memory is less than specified total memory due to storage of the operating system, the software used to operate device features, and other built-in applications, and may vary after software updates/upgrades.}

^{[10] While stocks last. T&Cs apply.}