An Open Letter to our Customers: Thank You for 20 Years of Choosing Samsung TVs

​To our valued Samsung TV customers across London and across the world, Thank you.

​Whether you welcomed a Samsung TV into your home two weeks ago or two decades ago, your trust in our innovation TVs has helped us reach an extraordinary milestone.

This year marked the 20th consecutive year Samsung Electronics has been named the world’s No. 1 TV brand¹, a testament to two decades of shared cinematic moments, sporting triumphs, and daily family entertainment.

​Since first taking the global top spot in 2006, Samsung recorded a 29.1% share of the global TV market in 2025, according to market research firm Omdia.

While these numbers reflect our industry leadership, what matters most to us is being the canvas for your everyday life.

Shaping the Future of Home Entertainment

​As we look to the next chapter, our promise remains the same: to deliver exceptional picture quality, elegant design, and seamless connected experiences.

​We continue to expand our cutting-edge Micro RGB technology, delivering ultra-precise RGB light control and breathtaking colour accuracy. Meanwhile, our latest OLED line-ups deliver true blacks, vibrant contrast, and picture quality optimised by real-time AI processing.

Meanwhile, The Frame continues to blend world-class picture performance with museum-quality digital art, allowing you to seamlessly integrate technology into your personal interior style.

You Joined Us for Two Decades of Unforgettable Shared Moments

​Over the last 20 years, our screens have been the window to history, bringing millions of households together across [London] to witness unforgettable moments in real time.

• ​A Generation of Olympic Magic: From the dazzling light shows of Beijing 2008 and the unforgettable spectacle of London 2012, to the carnival energy of Rio 2016, the quiet resilience of Tokyo 2020, and the breath-taking open-air celebration along the Seine for Paris 2024. [London] viewers have cheered on the world’s greatest athletes in stunning picture quality.
• ​Eurovision’s Unforgettable Revolutions: [London]’s favourite musical spectacle has kept us endlessly entertained over the last two decades. Millions tuned in to see Finnish heavy metal band Lordi shatter expectations with their iconic 2006 victory, paving the way for 20 legendary years of show-stopping performances, vibrant costumes, and historic wins.
• ​Royal Celebrations and Global Union: Millions of viewers across the world tuned in simultaneously in April 2011 to watch Prince William marry Catherine Middleton, transforming living rooms into front-row seats for a modern fairy tale that captivated a worldwide audience.
• ​Triumphs of Human Resilience: In October 2010, the world held its breath as live broadcasts tracked the perilous rescue of 33 Chilean miners trapped underground for 69 days, uniting viewers across [London] in collective relief as each miner emerged safely to the surface.
• ​Connecting in Times of Separation: During the height of the COVID-19 pandemic, living rooms became our classrooms, workplaces, and sanctuaries. Televisions played a vital role in keeping [London] households informed, entertained, and connected during unprecedented lockdown measures.
• The State Funeral of Queen Elizabeth II: In September 2022, the state funeral of Queen Elizabeth II became one of the most-watched live television events in European history. Broadcasters across the continent paused regular programming to transmit the ceremony from Westminster Abbey. The broadcast drew an estimated global audience of billions, marking the end of a 70-year reign.

20 Years of Industry-Defining Innovation

​Our commitment to redefining display technology has always been inspired by how you watch, live, and interact with your TV. The last 20 years have seen many TV milestones, from design evolution of the Bordeaux TV to The Frame, celebrating the transformation of the “black screen” into art in partnership with iconic European museum and galleries like British museum and the Louvre to Samsung’s commitment of “Screens for All” by featuring Relumino Mode, which helps visually impaired users enjoy shared moments with their families. To address Europe’s strict privacy standards, Samsung Knox has been a silent guardian, ensuring that the connected smart home remains a safe and trusted sanctuary.

Here is a look back at the journey we’ve taken together since first reaching the No. 1 position in 2006 with the iconic, design-led Bordeaux TV:

• ​2009: Accelerated the global transition to LED TVs, setting new standards for slimmer, more energy-efficient displays.
• ​2011: Introduced Smart TVs, transforming televisions into connected entertainment hubs that went beyond traditional viewing.
• ​2015: Reimagined living spaces with The Serif, positioning the screen as a furniture-like statement piece.
• ​2017: Launched The Frame, pioneering the Art TV category by transforming the display into a customisable digital art canvas.
• ​2017: Set industry benchmarks for picture quality with the introduction of QLED TVs powered by quantum dot technology.
• ​2018: Brought true clarity home with 8K TVs, offering four times the resolution of 4K.
• ​2020: Introduced MICRO LED technology, advancing self-emissive display innovation for unprecedented brightness, contrast, and colour accuracy.
• 2025: Samsung introduces its first Micro RGB TV. Setting a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. Featuring the world’s first sub-100 micrometer pixel RGB LED backlight display behind a large 115-inch screen, it set a new benchmark for colour accuracy, contrast and immersive viewing in the ultra-premium TV segment. The following year Samsung introduced a wider range of Micro RGB TVs; the R95H and R85H.

Now, we look ahead to the next 20 years and the advances in AI-Enhanced Viewing Experience, with upscaled content that brings stunning clarity and personalising audio and picture quality to match each user’s unique home environment.

Thank you once again for letting us be a part of your homes for the past 20 years. We look forward to bringing you the next generation of visual innovation.

Signed sincerely,

Samsung Electronics

To explore Samsung’s latest range of Micro RGB, OLED, and Lifestyle TVs, please visit [Samsung TVs | Which TV is best for me? | Samsung UK]

1. Source: Omdia, Feb-2026. Results are not an endorsement of Samsung. Data based on Worldwide TV Market Share by Manufacturer (Annual unit & revenue basis). ↩︎