Art Lovers ‘Gogh’ Crazy: Samsung Rocks Up to Birchmere Park Car Boot with the Art Deal of the Century

Samsung pitched up in East London with a show-stopping deal, offering the chance to own billions of pounds’ worth of paintings for £849 with The Frame TV and its Art Store subscription

The brand stunned boot sale veterans by displaying the state-of-the-art TV alongside bric-a-brac and vintage tees this Saturday to highlight the jaw dropping deal and the TV’s ability to mimic art on a canvas

The Frame TV and Art Store subscription, displays art even when it’s on standby, allowing the nation to decorate their walls with more than £4.7 billion’s worth of the world’s greatest masterpieces

Samsung’s The Frame TVs aim to make art more accessible to all as research reveals we’re a nation of art lovers, with three quarters (75%) of Gen Z choosing to go to galleries over clubbing

LONDON, UK – November 19 2025 – Samsung stopped boot sale veterans in their tracks this morning by mischievously rolling up to one of London’s trendiest boot fairs to show off their own eye-wateringly good deal.

The brand turned up to the car boot sale in Birchmere Park, the home of the best bouji bargains for those in the know, with its art TV, The Frame. The state-of-the-art device doubles as a picture frame when at rest, allowing you to display more than £4.7 billion[1] worth of art in your home for £849[2] – an amazing opportunity for any art lover! Samsung stunned Saturday shoppers by proudly displaying its Frame device amidst bric-a-brac and vintage goods, offering boot sale treasure hunters the chance to pick up the art deal of the century.

The Frame is Samsung’s leading lifestyle TV that aims to make art more accessible to everyone, as research reveals we’re a nation of growing art lovers. 85% of those under 28 years old now report art is one of their biggest interests, as 75% say they’d rather visit an art gallery than go clubbing on the weekend.[3]

It’s not just the younger generation that are proving art obsessed. With 62% of the British public reporting they’d rather look at art than watch sport on TV, and just over half (51%) preferring to hit up a gallery rather than shopping.

The Frame democratises art for all with more than 4,000 art works to choose from via the Samsung Art Store[4] alongside its monthly offering of free art, which offers users a curated mixture of art from some of the world’s most famous art galleries and museums as well as upcoming artists. It includes works from some of the most renowned artists in the world including Monet, Van Gogh and Matisse to name just a few – even the greatest art lover would struggle to view all the masterpieces featured in person during their lifetime.

It’s clear that Brits are art aficionados, as 55% say they also have a favourite painting. Da Vinci’s Mona Lisa, Gogh’s Sunflowers and Da Vinci’s last supper are revealed as the nation’s favourite artworks, followed closely by Gogh’s Starry Night and Munch’s The Scream.

When it comes to decorating with art, 64% wish they had more cash to splash on artwork to spruce up their homes, and 40% say they’d pick spending money on art over clothes and shoes. The Frame and The Frame Pro enables you to display your personal art choices as well as offering a premium TV viewing experience through either its QLED or Neo QLED screen and pantone verified colours. Showing every detail, whether you are displaying art or watching the latest movie.

Sofia Monteiro, European Product Manager at Samsung Art Store says: “We know we’re a nation of art lovers, so with The Frame we want to make sure more of us have access to some of the greatest works of art the world has to offer. Alongside a first in class viewing experience, The Frame offers the nation the chance to display over 4,000 works of art from our partner galleries around the world, a deal worth telling your friends about!”

Samsung The Frame and the new The Frame Pro are the perfect TVs to elevate any home. Both models boast glare-free[5] Matte Displays and can display artworks in true, vivid colour, resulting in an authentic art viewing experience in any home. The Frame Pro owners can also eliminate clutter with a wireless connection that means you can plug in your gaming console and your set-top box up to 10 metres away from your TV, leaving you masterpiece uncluttered and cable free.[6]

[1] Select group of art on the Art Store was calculated by expert Alastair Wright to have a real-world value of £4.7bn

[2] This cost includes the cost of a 43” Frame TV currently available for £799 on samsung.com https://www.samsung.com/uk/lifestyle-tvs/the-frame/ls03f-43-inch-the-frame-qled-4k-vision-ai-smart-tv-black-qe43ls03fauxxu/  and a year’s Art Store subscription at £39.99 (or £3.99 per month)

[3] Research conducted by 3Gem Oct 2025, 2,000 respondents

[4] Art Store subscription and Samsung Account connection required to access full selection of artwork.

[5] Measured against Unified Glare Rating (UGR) testing standard, certified as glare-free (reflection, discomfort and disability glare) by UL.

[6] TV requires a separate power cable connection. Operating distance can vary depending on the usage environment.