[CES 2026] From Communication to Understanding…Samsung to Unveil the Next Stage of AI Appliances

In the 1980s, Samsung Electronics introduced groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and microwave ovens with built-in TVs. Over the past four decades, the company has continued to innovate — leading to today’s Bespoke AI appliances that deliver personalised solutions for each user.

Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.