Channel 4 and Samsung Extend Sponsorship Partnership for Sunday Brunch

Channel 4 Sales is extending its collaboration with Samsung UK, the innovative global consumer electronics brand, as the official partner of weekly light entertainment format, Sunday Brunch. 

Following on from the initial agreement that began at the beginning of 2023, Sunday Brunch and Samsung will renew their deal for another year as of March 17 as brokered by media agency, Starcom.

This renewed collaboration means Samsung will continue to build awareness around its Bespoke Home appliance range through product placement and sponsorship idents throughout the programming that highlight its core technologies and home appliance features. The Sunday Brunch kitchen will continue to amplify key products including the Family Hub fridge freezer and Series 7 AI ovens and this year will also include the Samsung Frame TV, among various other products.

In addition, Samsung will sponsor a new recipe licence with Sunday Brunch co-host and cooking expert Simon Rimmer as well as being available on Samsung UK’s social channels. 

Rupinder Downie, sponsorship and commercial partnerships leader, Channel 4 said: “Having collaborated with Samsung for the past year on Sunday Brunch, we are looking forward to strengthening our partnership with more premium products featured in editorial. Our track record shows that product placement can dramatically shift TV viewers perception of a brand, that it opens up new revenues for our production partners, and, that it is appreciated by Channel 4’s savvy viewers by enhancing the credibility of TV content.”

Gino Grossi, Head of Brand Marketing for Home Appliances, Samsung Electronics UK, said: “We’re excited to be continuing our partnership with Sunday Brunch, which will again provide Samsung with a strong platform to reach consumers. It provides us with a regular opportunity to showcase our premium Bespoke appliance range to a large audience every week.

“Since the partnership started we have witnessed strong engagement and interest in our products in the Sunday Brunch kitchen through Simon, Tim and guests, complimented by our sponsorship idents that highlight key product features.”

About Channel 4

Channel 4 exists to create change through entertainment. Publicly owned yet commercially funded, Channel 4 generates significant and sustainable cultural, economic and social impact across the UK – at no cost to the taxpayer.

The broadcaster’s distinctive remit is set by Parliament, and it has a role to represent unheard voices, challenge with purpose and reinvent entertainment. For over 40 years, it has been a British success story, engaging generation after generation of young people.

Through a unique publisher-broadcaster model, Channel 4 commissions its content from the UK independent production sector. Working with around 300 creative companies every year, Channel 4 makes a major contribution to the local, regional and national economy, creating and supporting thousands of jobs and businesses across the country.

In 2020, Channel 4 launched its Future4 strategy to become a digital-first public service media company and to continue to deliver significant impact for UK audiences and investment into the UK creative economy.

Across its bases in London, Leeds, Manchester, Bristol and Glasgow, Channel 4 is turbocharging its efforts to find, nurture and develop talent across the UK. Through its training and development initiative 4Skills, Channel 4 is opening up opportunities in broadcasting, with a particular focus on disadvantaged young people, and addressing skills gaps across the Nations and Regions.

Channel 4 has the UK’s biggest free streaming service plus 11 television channels including: Channel 4, E4, E4 Extra, More4, Film4, 4Seven and The Box Plus Network. Through Film4 Productions, Channel 4 also invests in British filmmakers to huge critical acclaim, producing 37 Oscar wins and 88 BAFTA wins in its history.

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