Established & Sons ‘At Work’ collection includes Samsung’s new 2019 Serif TV at Clerkenwell Design Week

Photography credit James Champion

London, UK – 21-23 May 2019 – Samsung’s 2019 Serif TV was included in Established & Sons Clerkenwell Design Week installation, titled ‘At Work’. The collection showcases crossover designs that are a response to the rise of the live-work space and shifting attitudes towards aesthetics in the working environment.

“The working environment is no longer about meeting rooms, task chairs and desk systems” says Sebastian Wrong, Design Director, co-founder and curator of Established & Sons ‘At Work’ installation, “home has become the office and the office has become the home”.

The new collection includes Ronan and Erwan Bouroullec’s innovative GRID, a colourful room within a room. GRID is designed to offer a completely flexible, playful and multifunctional workspace environment. Serif TV was included as part of the display, which was developed by Samsung in collaboration with the brothers to showcase how a forward-thinking design grounded in a very real need can function within this new style of working environment.

“Serif is an object that can stand anywhere and be easily moved. What we were looking for was a solid presence that would sit naturally in various environments, just like any other piece of furniture” said Ronan and Erwan Bouroullec. “Serif is another take on the world of TVs that, as its core competence, is a natural addition to any contemporary interior”.

“Samsung is pleased to have brought the Serif back with QLED technology as part of its 2019 TV range. Its innovative design and performance showcase how seamlessly it can blend into daily life” says Guy Kinnell, Vice President, TV/AV at Samsung Electronics (UK) Ltd. “The Serif goes beyond the traditional needs of a TV, to become pieces of décor that elevate the design of any space, whether it’s for living or work”.

For more information on the Serif TV please visit https://news.samsung.com/uk/samsung-announces-launch-date-of-new-flagship-lifestyle-tvs