Great Expectations: Research Shows That Reading Has A Positive Impact On The Nation

Nick Grimshaw launches Samsung’s ‘The Creative Station’ Powered by the Galaxy Tab S9 Series: a pop-up that gives a platform to the positive power of reading

LONDON, UK – 26th March 2024 – To celebrate the nation’s reading revolution, Samsung has partnered with author and broadcaster, Nick Grimshaw, to open a new pop-up experience ‘The Creative Station’ powered by the Galaxy Tab S9 Series, the ultimate reading and storytelling companion. The immersive space is set to inspire the nation to read, create, and share.

The launch coincides with research revealing 86% of the nation say that reading can have a positive impact on their life. Whilst over half (57%) of Brits use reading as a key source of inspiration, and a quarter (26%) have made a significant life change after a good read.

Open for two weeks, this one-of-a-kind experience will allow commuters to explore their creative side through a series of interactive workshops and activities, such as the Book Tab Club hosted by YouTube star Freya Nightingale, set to motivate people as they wait for their train.

Passers by will be able to tuck into a host of recommended reads, and feel inspired to create their own unique note for a friend, in partnership with Londoner and renowned street artist Notes to Strangers. Or, working alongside The Metro, visitors can share their Rush Hour Crush live directly from the Galaxy Tab S9 Series.

Helping to further empower the nation’s love for storytelling, broadcaster and self-confessed bookworm, Nick Grimshaw, known for his acclaimed coming-of-age autobiography ‘Soft Lad’, said: “Reading has so many benefits – it’s something I try and make time for every day when I can. It not only helps me relax, it helps me be creative and try new things, whether that’s taking my hand to writing or exploring a new place. The Creative Station, powered by the Samsung Galaxy Tab S9 Series, will help people unlock their own creativity – and we might even unearth an inspirational author or two!”

Annika Bizon, Director of Marketing, Omnichannel UK & Head of Ireland – MX Division also said:

“We’re delighted to unveil ‘The Creative Station’ Powered by the Galaxy Tab S9 Series. Our exciting pop-up experience at London Waterloo allows readers to express their creativity, ignite inspiration and immerse themselves in their favourite reads. We believe that the joy of getting lost in reading can be enhanced by technology, taking adventures off paper and onto devices so they can be enjoyed wherever you are.’’

The study from Samsung revealed that more than eight in 10 (82%) of Brits would never travel without having something to read. It also revealed the transformative power of reading, which extends beyond just inspiration. In fact, a quarter (25%) of the UK are likely to try something new after reading about it; with travelling somewhere new (26%), and learning a new language (10%) topping the list of book-led pursuits.

What’s more, 77% say that reading makes them feel relaxed, and for nearly half of the UK (49%), reading has the power to make them happier, showcasing its well-being benefits.

THE UK’S TOP 10 INSPIRATIONAL BOOKS OF ALL TIME, AS VOTED FOR BY THE NATION:

1. All Creatures Great and Small by James Herriot
2. My Family and Other Animals by Gerald Durrell
3. The Lord of the Rings by J.R.R. Tolkien
4. The Da Vinci Code by Dan Brown
5. The Secret Garden by Frances Hodgson Burnett
6. Harry Potter By JK Rowling
7. The Hitchhiker’s Guide to the Galaxy by Douglas Adams
8. Robinson Crusoe by Daniel Defoe
9. Wuthering Heights by Emily Brontë
10. Eat, Pray, Love by Elizabeth Gilbert

GRIMMY’S TOP THREE GREAT READS:

1. Naked by David Sedaris
2. The Chiffon Trenches by Andre Leon Talley
3. The Mess We’re In by Annie Macmanus

The Creative Station powered by the Samsung Galaxy Tab S9 Series, will be open in London Waterloo Station, from Friday 22nd March – Thursday 4th April. Head here to find out more about what this inspiring pop-up has to offer: https://www.samsung.com/uk/explore/kings-cross/events-and-experiences/event/?id=M4D4C4XXTXE

It’s a must read visit.

The Galaxy Tab S9 series is a premium range that redefines the tablet landscape and sets new standards for immersive reading and creative freedom. With Vision Booster, Eye Comfort capabilities, and an AMOLED display with adaptive brightness, the tablet is the ultimate reading companion. And its refined S Pen helps users bring their ideas to life, enabling them to write their own notes and stories.

To learn more about Galaxy Tab S9 Series, please visit: https://www.samsung.com/galaxy-tab

For full details of all special guest appearances, workshop dates and times on offer and to find out more head here: https://www.samsung.com/uk/explore/kings-cross/events-and-experiences/event/?id=M4D4C4XXTXE