Samsung Announces Global Launch of Samsung Food, an AI-powered, Personalised Food and Recipe Service

August 31, 2023
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As a personalised cooking assistant, the new service provides users with a seamless and comprehensive food experience, from customising recipes to guided cooking


London, United Kingdom – August 31, 2023 – Samsung Electronics today announced the launch of Samsung Food, a new personalised, AI-powered food and recipe platform.


Releasing in eight languages in 104 countries around the world, Samsung Food will offer comprehensive food experiences through more than 160,000 available recipes, acting as a personalised assistant that helps users discover new dishes, create tailored meal plans and order ingredients online. The service will also help users control their cooking appliances, guide them through cooking processes and allow them to share their favorite recipes through social functions.


Building on the foundation of Samsung’s wide range of cooking appliances and food services, Samsung Food utilises big data and AI technology to go beyond existing capabilities and deliver a food platform truly adapted to the needs and lifestyles of its users. To accomplish this, Samsung Food draws from the extensive database of Whisk, a recipe app acquired by Samsung in 2019 that leverages Food AI technology.


“The food we enjoy and the way we prepare it are central to our daily lives, and we all love to cook and eat together,” said Chanwoo Park, Executive Vice President and Head of the Service Biz Group of the Digital Appliances Business at Samsung Electronics. “By connecting digital appliances and mobile devices across the Samsung ecosystem and assisting users from shopping list to dinner plate, Samsung Food is using advanced AI capabilities to deliver a highly personalised, all-in-one food experience that users can control straight from their palms.”


Food Your Way: Recipe Exploration and Personalisation, AI-enhanced Meal Planning, Kitchen Connectivity and Social Sharing


Samsung Food’s wide range of features supports users every step of the way during the meal planning and cooking process, spanning four key areas: recipe discovery and personalisation, tailored meal planning, connected cooking and social functions.


For recipe discovery, Samsung Food lets users save recipes to their personal digital recipe box anytime from anywhere. The app analyses recipes, standardises their format and organises them to create shopping lists based on their ingredients.


Samsung Food also comes with a Personalise Recipe function, enabling the app’s Food AI to directly change a saved recipe to better reflect users’ dietary lifestyles – by converting a recipe into a vegan or vegetarian version, for example – make a recipe more nutritionally balanced or incorporate in-stock ingredients. Users will even be able to create fusion recipes, such as Korean versions of Italian dishes, and adjust the cook time or skill level of a recipe.



To create individualised daily meal plans for users, the app makes AI-created recommendations based on health data, dietary preferences and favorite cuisine types and lets users add them to their meal planner. Full nutritional breakdowns of ingredients are available at any time, and users can add items to their Samsung Food shopping list then send it straight to a retailer’s e-commerce checkout.


With connected cooking, seamless Samsung Food connectivity lets users set timers, preheat ovens and send recipes’ cook settings straight to appliances through step-by-step guided cooking modes, all from their portable devices. Starting with the Bespoke Oven, Samsung Electronics plans to connect numerous appliances – including Bespoke induction ranges and Bespoke microwaves – to Samsung Food by the end of the year to expand convenience for users in the kitchen.


Through socialising features, users can share their favorite dishes with the community, create and publish their own recipes and follow their favorite food content creators.


From Samsung Health Incorporation to Vision AI: Upcoming Features for Samsung Food

Beyond Samsung Food capabilities available at launch, Samsung will continue adding new features and services to the app for an even more seamless and comprehensive personal food experience.


By the end of the year, Samsung Health will work together with Samsung Food to provide optimised solutions for health management, including personalised meal recommendations based on data such as BMI, body composition and calorie consumption, helping users hit health goals while maintaining a balanced diet.


Planned for implementation in 2024, Vision AI technology will enable Samsung Food to recognise food items and meals photographed through the camera and provide details about them, including nutrition information. By analysing food items, the app can recommend the best recipes to use them with, save these recipes to the user’s collection and add the required ingredients to a shopping list, all in a few taps.


As a part of Samsung’s ever-growing family of services, Samsung Food represents the next step in the comprehensive yet highly bespoke experience Samsung customers can enjoy in their own home. Samsung Food strives to further extend the ease that is possible with a smart, connected kitchen of Samsung home appliances, and will continue to be updated with new features following its official launch.

To download Samsung Food on any smartphone platform, please visit

Products > Home Appliances

Press Resources > Press Release


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