Samsung Electronics Opens New Galaxy Experience Spaces for Unpacked 2023 and Beyond

January 17, 2023
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New interactive exhibits across 29 locations help fans explore the latest Samsung Galaxy innovations and experience first-hand the newest products

LONDON, UK – 17 January 2022 – Samsung Electronics Co., Ltd., today announced it will open 29 interactive Galaxy Experience Spaces around the world in locations such as San Francisco, London, Paris, Singapore and Dubai, following the February 1st Galaxy Unpacked event. These venues will allow visitors and fans to see and interact with the newly unveiled devices and innovations.


“Introducing innovation is about more than putting another device in customers’ hands,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “It’s about providing them with an open portal into new experiences, everyday connections, and the power to fuel their passions in new ways. That’s why we’re excited to expand the Galaxy Experience Space — to provide more people around the world with an in-person, immersive look at all Samsung technology has to offer and our approach to purposeful innovation.”


Share the Epic at the Westfield White City Galaxy Experience Space


Samsung is opening the doors to a supercharged Galaxy Unpacked Experience in London.   Consumers will be able to visit the space free-of-charge and explore a variety of exciting interactive concepts.


Each concept will offer a unique experience, whether it’s getting behind the lens of Galaxy’s latest camera system, exploring the potential of Galaxy’s connected ecosystem, or learning about Samsung’s journey towards a more sustainable future. Visitors can test new camera features in Samsung’s bespoke Galaxy Photo Booth to create their own shareable content and experience an interactive Nightography room to capture stunning low light content. Guests can also get hands-on with Galaxy’s Epic Gaming displays, with a wide range of games to play and compete against one another.


“Our customers value the innovative and seamless connected experience offered by our Galaxy ecosystem”, said Annika Bizon, Marketing & Omni Channel Director for Samsung Electronics UK & Ireland. “But the Samsung brand is so much more – it has the power to bring joy into people’s everyday lives, through areas such as gaming and entertainment. Our Galaxy Experience Space, offers a fresh take on retail, providing consumers with new ways to get hands on and explore the possibilities of our technology. I’m looking forward to welcoming both existing customers, and those looking for something different, through our doors in Westfield White City”



Visit Samsung’s Unpacked experience from 2nd February 2023, located at Westfield White City, North Atrium, Ariel Way, Shepherds’ Bush, London, W12 7GF. Simply walk-in and enjoy the immersive and interactive experience.


Bringing the Galaxy Experience Space to More People Around the World


Samsung aims to make the Galaxy Experience open and accessible to as many people as possible. In August 2022, we introduced our first live experiences in New York City and London. This year, Samsung is continuing to bring that philosophy to life by introducing five Galaxy Experience Spaces and 24 Samsung stores or pop-ups globally.


Galaxy Experience Space venues:


  • San Francisco: February 1 – 25 at 111 Powell Street
  • London: February 2 – March 12 at Westfield White City
  • Paris: February 1 – March 1 at Westfield Les 4 Temps
  • Singapore: February 2 – 25 at Gardens by the Bay, West Lawn
  • Dubai: February 2 – 28 at Dubai Mall


Galaxy Experience Space in Samsung stores:


  • Bangalore: Samsung Opera House
  • Bangkok: Central World
  • Brussels: Docks Mall
  • Dallas: Stonebriar Mall
  • Houston: The Galleria
  • Kuala Lumpur: Pavilion
  • LA: The Americana At Brand
  • London: Samsung KX, Oxford Street, and Westfield Stratford
  • Manila: SM Megamall
  • Mexico City: Perisur
  • New York: Roosevelt Field
  • Palo Alto: Stanford Shopping Center
  • Shanghai: Samsung Shanghai Experience Center
  • Singapore: Vivo City
  • Taipei: Breeze Nanshan
  • Tokyo: Galaxy Harajuku
  • Toronto: Yorkdale Shopping Centre and Toronto Eaton Centre


Galaxy Experience Space in Pop-up stores:


  • Dusseldorf: Westfield Centro
  • Helsinki: Kamppi Mall
  • Milano: Il Centro
  • Sao Paulo: Eldorado Mall


Visit Samsung Newsroom or for updates on Galaxy Unpacked 2023.

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