Samsung Electronics Showcases Connected Lifestyle and New Built-in Lineup at EuroCucina 2024

April 15, 2024
Share open/close
URL copied.

With a focus on seamless connectivity across appliances and as well as innovative new products, Samsung is demonstrating the improvements it brings to customers’ lifestyles



LONDON, United Kingdom – Apr 15, 2024 – Samsung Electronics Co., Ltd. announced the showcase of its new premium kitchen and lifestyle as part of a continued drive for a connected home life at EuroCucina 2024. The event, held in Milan, is one of the largest international kitchen events and will take place from 16th  to 21st  April at Rho Fiera Milano. Samsung will use the event to display how connectivity among multiple appliances — as well as the innovative features of new built-in products — will change everyday home life.


“I’m excited to show attendees what we’ve created at EuroCucina, following our ‘Welcome to BESPOKE AI’ global launch event two weeks ago,” said Moohyung Lee, EVP and Head of the Customer Experience Team, Digital Appliances (DA) Business at Samsung Electronics. “We believe that connectivity between appliances will elevate consumers’ lives to a new level. Moreover, we also want customers to find the diverse features of new built-in products helpful to their daily life. I hope visitors at the booth enjoy these new changes Samsung brings to EuroCucina.”


Samsung’s booth at EuroCucina invites visitors to its main zones which consist of Bespoke AI[1] and Premium Built-in Kitchen appliances. Especially at the Premium Kitchen zone, Samsung plans to unveil three new built-in products which fit European lifestyles and are packed with new innovative features.


The Expansion of the Connectivity Across Appliances


The journey at Samsung’s booth starts with the Bespoke AI[2] zone which demonstrates the expansion of its connectivity[3]. It includes the experience of connectivity existing not only in the kitchen, but also in the rest of the home, assisting users’ lives to be simpler and more intuitive, meaning less effort for chores and more free time.


The AI Family Hub™[4] and AI Home[5] ― a 7-inch screen built into the Anyplace Induction ― enhance users’ experiences by enabling the appliances to connect with and control other devices in the SmartThings ecosystem. For example, they feature SmartThings 3D Map View, a three-dimensional perspective of the home that locates connected Samsung appliances throughout the house. It streamlines operations such as turning off connected devices and checking energy usage.


Various real life scenarios are on display at the zone as well. In a specific mode like SmartThings Energy Away, SmartThings can automatically switch off chosen appliances and devices when users are away from their home. Moreover, it also introduces energy saving solutions based on SmartThings Energy. With Optimal Charging, the robot vacuum cleaner only charges up to 60% during peak hours, while Optimal Scheduling automatically schedules the dishwasher’s cycle during off-peak hours.


Through Calm Onboarding, Samsung enables users’ SmartThings journey to be as easy as possible from the beginning. When customers purchase the product using their Samsung account, SmartThings traces where the delivery is and automatically connects to it once installed. Supported by Samsung Knox, the connected life experiences are secured for peace of mind.


Built-in Products Cater to Diverse Lifestyles


In the European market, Samsung has further strengthened its brand position by launching built-in models including refrigerators, dishwashers, induction hobs and ovens, as well as by introducing innovative features such as AI Pro Cooking. At the Premium Built-in Kitchen zone, Samsung will showcase three new products in the built-in market. They feature AI-applied capabilities and upgraded functionality to provide consumers with greater flexibility when configuring their kitchens.


First, the Built-in 75cm wide Combi Fridge Freezer (RB6000) is the first wide model to appear in the Samsung’s built-in refrigerator line-up. Using its Wi-Fi compatibility, users can reduce their energy use by up to 10%[6] through SmartThings AI Energy Mode.[7] Users can also monitor their energy usage and estimate monthly energy bills. If these bills exceed their preset targets, the energy saving mode can help users save energy[8] by changing the compressor speed and the frequency of the defrost cycle. As for keeping food fresh, the Twin Cooling™ system can help food stay fresher for longer by changing the temperature and humidity in the refrigerator and freezer using independent evaporators and fans.


The Anyplace Induction, which was shown at ‘Welcome to BESPOKE AI’ global launch event recently, is also displayed at the zone. As the name suggests, the Anyplace Induction enables users to cook flexibly anywhere on the hob surface. This is enabled by 22 rectangular sheet coils that extensively cover the hob, reducing dead zones and making for a larger cooking surface than a conventional 4-ring induction cooktop[9]. Furthermore, Intelligent Pan Detection helps users place the pots and pans wherever they want. The induction uses 76 sensors to intelligently recognise pots and pans and show their locations on the AI Home display. This allows users to choose cooking areas and set temperatures according to what they are cooking. Beyond these functionalities, the Anyplace Induction also includes features such as Anti-Scratch Glass, which has a superior Mohs hardness rating of 8[10]. This means the surface is more scratch-resistant when moving cookware or cleaning.


Samsung’s new Energy Efficient Dishwasher[11] is also on display at EuroCucina 2024. It is the latest model to bring high energy efficiency to dishwashing. Coming with B energy labels,[12] the dishwasher features a WaterJet Clean™ system that provides intensive cleaning from every angle. It operates at a noise level of just 41dB when the Extra Silence program is in use.[13] Moreover through the SmartThings connectivity, users can save extra energy in real life. SmartThings AI Energy mode[14] proactively monitors its power consumption and predicts its ongoing usage. Users can turn on the energy saving mode if the monthly electricity bill is nearing or exceeding their target. The dishwasher can then switch to the Pots & Pans program[15], which reduces the temperature of the main wash and hot rinse, while extending the cycle time. Lastly, the Kitchen Fit™ Sliding Door[16] ensures that the dishwasher integrates harmoniously into modern kitchens. Thanks to a sliding hinge, the door can be opened fully without having to cut the plinth below, meaning the bottom line of the door seamlessly continues to kitchen cabinet doors.


Quality and Collaboration Now and into the Future


Samsung has been developing technologies to bring this commitment to product features such as AI Ecobubble™[17], reducing the energy use of its washing machines[18], and the Less Microfiber™ Filter and Cycle, reducing microplastics emissions in the water drained from washing machines[19].


Samsung is also showcasing its latest collaborations utilising SmartThings Energy to visitors at EuroCucina 2024. SmartThings Energy integrates these projects to provide a consolidated control and monitoring of home energy use. It can also synchronise to a program like Demand Response[20] (DR), by automatically adjusting connected appliances’ mode when the DR event is triggered. Samsung is committed to expanding its collaborations across the globe to help customers make progress on the path to a more energy-efficient lifestyle.


[1] AI based features available on select appliances.

[2] AI based features available on select appliances.

[3] Appliances must be connected with SmartThings and registered under the same Samsung account.

[4] AI Vision Inside accessible through the Family Hub utilise AI-based algorithm, which may be updated periodically to improve accuracy. The AI-based algorithms may generate incomplete or incorrect information.

[5] For AI Home available on Anyplace Induction: Recipe recommendations and Bixby accessible through the AI Home utilise AI-based algorithms. To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. For AI Home available on Bespoke AI Laundry Combo™: AI Opti™ Wash & Dry and Bixby accessible through the AI Home utilise AI-based algorithm. Our AI-based algorithms may be updated periodically to improve accuracy. A Wi-Fi connection and a Samsung account are required.

[6] The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[7] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[8] SmartThings will display a notification before activating the saving algorithm in both “Maximum Mode” and “Custom Mode.”

[9] Based on internal testing. Test conditions: Comparison of the actual cookable area covered by the coil. Comparison model: NZ84C605**K/U*(conventional)

[10] Based on testing by Intertek of the Mohs hardness rating in accordance with ASTM C1895: General ceramic glass = 5, Samsung Anti-Scratch Glass = 8. For comparison, Diamond = 10, Masonry drill bit = 8, Iron nail = 6. The test involves placing a sample on the tester, then installing the tip and setting the angle to 70°C. 200g of balance weight is placed on the tester, before scratching the sample with the tip 5 times and then cleaning the surface and checking it with the naked eye to see if a scratch is visible.

[11] DW7700B

[12] DW60DG790***** have rated an A energy grade and DW60DG770/760***** have rated B energy grade.

[13] Based on internal testing. When using the Extra Silence program, the noise level is 41dB with the third rack installed.

[14] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[15] Based on internal testing on a DW60DG790I00ET model to measure the energy consumption of the ‘Pots and Pans’ program with and without using AI Energy mode, in accordance with the EN 60436 standards. Result: ‘Pots and Pans’ program = 1,500Wh/cycle and ‘Pots and Pans’ program with AI Energy mode = 1,150Wh/cycle, which is a reduction of 23.3%. Results may vary depending on the actual usage conditions. AI Energy mode can be used with 6 washing cycles: Intensive, Express, Extra Silence, Pots and Pans, Plastic, Auto.

[16] Custom panel weight range: 4.5-12kg (Self adjusting).

[17] AI Ecobubble™ is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.

[18] Up to 70% reduction in energy use from using Ecobubble™ cold wash compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary.

[19] Less Microfiber™ Filter captures approximately 89-98% of microplastics when washing; laboratory tested using 2kg synthetic fabric load in the WW90T734DWH, WF24A9500KW, and washing machine. Less Microfiber™ Cycle reduces microplastics emissions in the water drained from washing machine, based on testing by the Ocean Wise Plastics Lab using a 2kg load of 100% polyester hoodies, comparing Synthetics cycle on a Samsung conventional model WW4000T and the Less Microfiber cycle on the WW7000B. When washing synthetic fabrics only. Results may vary depending on the actual clothes and usage conditions.

[20] Demand Response (DR) is a program that provides several forms of incentives to customers who shift their electricity demand during peak hours.

Products > Home Appliances

Press Resources > Press Release


  • Samsung-introduces-connected-life-and-new-features-at-EuroCucina-2024-e1713372983372.jpg

For any issues related to customer service, please go to for assistance.
For media inquiries, please contact

Check out the latest stories about Samsung

Learn More

Manage your cookies

We use cookies to improve your experience on our website. Manage your settings for our cookies below.

Strictly necessary cookies (essential)

These cookies are essential as they enable you to move around the website. This category cannot be disabled.

Cookie Domain Purpose
AWSALBCORS AWS Application Load Balancer Cookie. Load Balancing Cookie: Used to map the session to the instance. Same value as AWSALB.
AWSALB Application AWS load balancer first receives a request from a client, it routes the request to a target, generates a cookie named AWSALB that encodes information about the selected target, encrypts the cookie, and includes the cookie in the response to the client.
PHPSESSID The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the Action website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. As the PHPSESSID cookie has no timed expiry, it disappears when the client is closed.
COOKIECONSENT Used to store the cookie consent status of the user.

Analytical or performance cookies (optional)

These cookies collect information about how you use our website, for example which pages you visit most often. All information these cookies collect is used to improve how the website works.

Cookie Domain Purpose Expiration Time
_ga Used to distinguish visitors to site. It registers a unique identification in order to gather statistical data about how a visitor uses the Website. 1 year
_ga_94BEG50BVX Used to persist session state. 1 year