Samsung Electronics Showcases its Bespoke Home 2022 Lineup at the EuroCucina 2022 Event

June 7, 2022
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Visitors to EuroCucina 2022 can get a look at how the latest lineup of Bespoke Home products and services from Samsung work together to offer users expanded experiences

June 7, 2022 – Samsung Electronics Co., Ltd. today opened its booth at the EuroCucina 2022 event, inviting visitors to experience first-hand Samsung’s latest home appliance technologies. EuroCucina, held biennially in Milan, Italy, is where the tone of the next generation of household technologies is set. Samsung is taking part at the event, June 7–12 from 9:30 a.m. to 6:30 p.m. CEST, bringing to the European market the latest in Samsung home products and services aimed at setting a new standard for home aesthetics and conveniences.



“We at Samsung are pleased to be back at the EuroCucina event, this year showcasing our all-new Bespoke Home 2022 lineup of products for the European consumers,” said Martin Kanghyup Lee, Executive Vice President and Head of Sales and Marketing, DA, Samsung Electronics. “We are excited for visitors of EuroCucina 2022 to enjoy a comprehensive look at how our latest innovations come together to offer leading home life experiences.”



On display at Samsung’s near 800m2 booth, a host of appliances will showcase the versatility of Bespoke products in various themes including modern and European stylings. At this first showcasing of Bespoke Home products in Europe, visitors will be able to see the full lineup of appliances that make up the Bespoke Kitchen Package, including the all-new Bespoke AI oven. Making its entrée in the European market, the oven features an intuitive AI technology and an advanced steam cooking function that make preparing meals more convenient. Also making their debut will be Bespoke’s living appliances including the Bespoke AI laundry, AirDresser and Bespoke Jet.



In addition, attendees will be able to experience how Bespoke products can intelligently work together to automate everyday tasks with Samsung’s SmartThings Home Life at the center. Acting as a hub for six major home services, the all-new SmartThings Home Life will provide a more purposeful and convenient homelife.


Visitors will also be able to explore an exhibition zone dedicated to Bespoke’s 2022 sustainability vision, one which prioritises sustainability throughout every aspect of the product lifecycle – from production and delivery through to product use, and finally, disposal. From energy-saving product innovations to eco-conscious manufacturing and recycling initiatives, Samsung is incorporating sustainable practices into every aspect of this year’s Bespoke lineup.


To learn more about the new Bespoke lineup, be sure to tune into Samsung’s globally online media event Bespoke Home 2022 on June 7 at 4 p.m. CEST, 10 a.m. EDT and 11 p.m. KST livestreamed at Samsung and Samsung YouTube.


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