Samsung Introduces Latest Home Appliance Lineup featuring Enhanced Connectivity and AI Capabilities at the ‘BESPOKE AI’ Global Launch Event

April 3, 2024
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Three events within 24 hours take place in Seoul, Paris, and New York City showcasing new kitchen and living appliances for each distinct market



LONDON, United Kingdom – April 3, 2024 – Samsung Electronics Co., Ltd. today showcases its latest home appliance lineup at the global launch event ‘BESPOKE AI’, which takes place in three locations – Seoul, Paris, and New York City. Samsung shares its vision for how connectivity among the products can improve the overall experience at home and how artificial intelligence (AI) enhances the performance of appliances.


Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Device eXperience (DX) Division at Samsung Electronics, kicked off the marathon of events by opening the media event at the Seoul ‘BESPOKE AI’ by describing how Samsung home appliances not only perform well with everyday tasks but can do more than previously imagined with the power of AI. Especially with interactive screens being added to the refrigerator and induction hob, , Bespoke appliances will become a platform for entertainment, as well as an easy-to-access control hub for other connected Samsung appliances through SmartThings [1].


“Since the first introduction of BESPOKE in 2019, Samsung Electronics has presented to the market, appliances that can be customised to best fit each user’s home and lifestyle,” said JH Han. “Five years later, we now share our vision for AI in appliances with the products that expand the Bespoke legacy through enhanced connectivity and AI capabilities that will take the consumer experience to the next level.”


Bespoke AI Appliances Sync to Create New Experiences in Various Home Spaces

With built-in Wi-Fi, internal cameras, AI chips and compatibility with the SmartThings application, Samsung’s latest Bespoke AI appliances come with enhanced features and connectivity to lay the foundation for a truly smart home. In particular, the new AI Hub™, a connected 7-inch LCD display that has been added to multiple products, provides intuitive, easy access and control over the entire connected ecosystem.


The AI Hub™ includes Map View, a feature that provides users with a full 3D view of the house, allowing them to easily locate all the appliances that are connected and control them. When a user is cooking in the kitchen and feels that the temperature is too hot, for instance, they could turn on the air conditioner in other rooms through the AI Hub™ on the induction range[2] without leaving the pots and pans unattended. While doing laundry, they could use the AI Hub™ on the washing machine to start the robot vacuum cleaner in the living room, without having to make the journey back and forth. Moreover, the AI Hub™ not only makes housework easier, but more enjoyable as well. Users can play their favourite songs, watch videos on the Internet app, or refer to recipes on the screen while they are cooking.


Considering how people have mobile phones with them most of the time, Mobile Smart Connect is a new feature that pushes an alert to the phone when it is at close range with registered appliances. The pop-up notification includes quick control menu to execute key functions for the appliance directly from the phone, so users no longer have to look through the house to find the actual remote control[3]. This eliminates even the few steps and clicks that were required to access same features in the SmartThings application.


At the BESPOKE AI event, Samsung also showcases the new feature ‘Calm Onboarding’, which makes it easier for users to join Samsung’s connected life. It frees users from having to go through the hassle of product registration, as it directly registers products purchased under a Samsung account at on to the SmartThings app with the same account.


To provide assurance to users as they step into the era of hyper-connected home appliances driven by technological advancement, Samsung also highlighted its comprehensive Knox Matrix security platform that protects all user data located on the connected appliances. In fact, the 4-Door French Door Refrigerator with AI Family Hub™[4] became the first product in the industry to be verified to level ‘Diamond’ for its IoT security capabilities by UL Solutions, a leading global safety science company that evaluates hundreds of marketing claims each year. Other Family Hub models [5]applying the same technology, and the Bespoke Jet Bot Combo™ AI have also achieved the same verification.


AI Expands Spectrum of Features to Samsung Home Appliances

The most distinctive difference between the three events, other than the location, is the product lineup unveiled during the respective press conferences, which reflects the actual appliances that will launch in each market.


The Seoul ‘BESPOKE AI’ event started off with the biggest lineup among the three locations with 14 new products including: the Bespoke French Door Refrigerator with AI Family Hub™+, Hybrid Refrigerator, Bespoke Infinite Induction Line, Bespoke AI Laundry Combo™[6], Bespoke Jet Bot Combo™ AI, Bespoke Jet AI™, Bespoke Cube Air Infinite Line and more.


The French Style Four Door Refrigerator with AI Family Hub™[7] is the primary control centre for all things food, connecting the refrigerator to other appliances in the home. The AI Family Hub™+[8], which is the large LCD screen in the front right panel of the refrigerator, is the key to intuitive AI experience, where users can view recommended recipes and play music and videos for kitchen entertainment. It comes with AI Vision Inside[9] which uses an internal camera to identify 33 fresh food items that go in and out of the fridge. The recognised food items are listed and managed on the Family Hub™ display and can also be checked on the SmartThings app[10].


Another key product is the Bespoke Jet Bot Combo™ AI, a robot vacuum and mop cleaner with AI-enhanced features such as intelligent AI Recognition and Clean Station Steam+ to achieve better cleaning results with less effort. The intelligent AI Recognition performs in different ways. The AI Object Recognition uses the AI Deep Neural Network (DNN) model and camera to recognize various objects[11] including people[12], pets[13], and hard-to-see items like thin phone cables, rugs or mats. The AI Floor Detect senses the type of floor to clean, and when carpets are detected, the robot vacuum decides whether to lift up its mop or to go and leave the mop at its station to avoid contaminating the carpet with its wet mop.


As energy-saving is an important criteria in the European market, the Paris ‘BESPOKE AI’ event additionally introduced the new energy-efficient extra wide fridge freezer[14] and the washer lineup. The extra wide fridge freezer is the first of its kind in the European market to receive an “A” grade according to European energy standards, thanks to Samsung’s unique solutions to decrease energy consumption by 56% compared to the conventional model[15]. The new washer lineup includes various models from A-10%, A-20% and even an A-40% extra energy saving model[16]. Especially A-40% extra energy efficient model is equipped with Bubble Shot Technology, which saves energy by pumping up the water inside the drum and spraying it on to top of the clothes.


The Bespoke AI Laundry Combo™, presented at both Seoul and NYC events, is the All-in-One washer and dryer, providing the advantages of two separate appliances while freeing up valuable space. It comes with various AI features, such as remembering the periodic and seasonal needs of users and recommending the optimal cycle for the wash[17]. With AI Opti Wash & Dry™, the Bespoke AI Laundry Combo™ intelligently adjusts the washing and drying performance for each load and senses the weight of the laundry to dispense the appropriate amount of water and detergent. It also detects the fabric[18] and monitors the level of soiling during a cycle, adding more detergent and varying the washing time if necessary. It then adjusts the drying process to suit the weight and fabric type of users’ laundry. After finishing the cycle, users can monitor how much energy and water were consumed through a report provided on the Smart Things app[19].


A unique appliance introduced only at the New York event held in Samsung 837 was the Bespoke Slide-in Range with AI Hub™. This product is a multi-functional induction range that also comes with various fun factors. It comes with an Internal Oven Camera that lets users see inside the oven from remote places, like on the TV[20] from the living room, or even from outside the home through Smart Things on their mobile phones. With this, users can even get a short time-lapse video clip[21] with highlights of the cooking process that they can share on social media.


Furthermore, Samsung is the first in the industry to incorporate generative AI to home appliances. Especially, Bixby, Samsung’s voice assistant, will be a key in this. Generative AI will allow Bixby to go one step further from the current ability of being able to execute one order at a time, comprehending complex sentences and engage in natural conversations. First of all, it will be able to understand compound demands like “Turn on the air conditioner to Wind Free mode, and let me know how the weather is.” It can also retain context from previous interactions for continuity, so if the user instructs Bixby to turn off the air purifier and then add, “Oh, and the TV, too,” Bixby can assist both requests. Users can also rely on Bixby to come up with solutions, simply saying “the living room feels humid”, and ask, “What should I do with all the potatoes I bought yesterday?” Bixby will interpret these multi-layered tasks and respond naturally to users’ prompts.


Advancing into the Future of More Eco-Conscious Appliances

Samsung is not only dedicated to presenting a better home experience, but also committed to creating products that can help build a better future for the environment and society at large. With SmartThings Energy, it is easy to monitor and control the amount of energy consumed by connected Samsung appliances. In the near future, Samsung also plans to launch its new Samsung Rewards which will allow users to get stamps each day if they save a certain amount of energy using AI Energy mode. Accumulated stamps can be converted and used at, Samsung Galaxy store and other Samsung purchase platforms.


Moreover, to reduce the frequency of appliance replacements, Smart Forward assures Samsung Bespoke users with the latest technology and security, bringing peace of mind. Announced for the first time at the event, this service brings newest features and operating systems to all Bespoke appliances through regular software updates.


To make efforts more impactful, Samsung introduces collaborative efforts it has made to implement solutions resulting in tangible reductions of energy use and carbon emissions, while also making lives more convenient for users. Through partnership with utility companies like Southern Company and participation in development of residential communities like the ones at Brobyholm, Sweden, Samsung strives to enhance the impact of its energy efficient appliances and SmartThings to finally target the Net Zero Home potentially. Additionally, Samsung’s partnership with British Gas allows users to easily enjoy economic benefits of saving energy by linking SmartThings Energy’s Auto Demand Response feature with British Gas’s PeakSave rewards program.


As a leading company in the home appliance industry, Samsung revealed its goal to utilise next generation technologies for purposes beyond creating innovative products. The company plans to use engineering solutions that prolong product lifecycles, reduce the frequency of replacements, and contribute to resource conservation and recycling efforts. Some of the methods introduced in the press conference include: AI Hybrid Cooling, which incorporates the newly installed high-power ‘Peltier’ thermoelectric components in addition to the compressor resulting in improved cooling efficiency and performance, and the low-maintenance filters for air purifiers removing the need for filter purchases or replacements.


Samsung is also making sincere efforts to incorporate more eco-conscious practices when making Bespoke products – from the selection of raw materials to the design structure of each model. Samsung uses recycled resin in plastic parts in its appliances and aims to apply recycled resin to 50% of plastic components by 2030 and to all plastic components by 2050.


Product safety is also an important factor that Samsung prioritises, with the company striving strive to achieve and expand certifications to prove its product liability across all appliance categories, including reduced fire risk (RFR) certification for new products. This will assure that Bespoke appliances are designed to effectively prevent fire incidents caused by products.


[1] SmartThings App available on Android and iOS devices. An internet connection is required.

[2] Available in the US

[3] Available for the Jet Bot Combo™ AI

[4] This is global name, naming is different by region. (North America) Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+,

(Latin America) Bespoke 4-Door French Door Refrigerator with AI Family Hub™+

[5] RF**DB99****, RF**DB95****, RF**DG9H****, available in North and South America, Europe, Middle East, Southeast Asia, India, Australia, Korea

[6] Sold in different names in different countries. Sold in 000 countries only. Specifications may vary in each country sold.

[7] Does not mean all services available on the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+ are AI or generate information or outcome using AI. The services/features that use deep learning models are limited to 1) AI Vision Inside and 2) the recipe recommendation feature available on Samsung Food

[8] (North America, Latin America) AI Family Hub™+, 32”, (Europe) AI Family Hub™, 21.5”

[9] As of March 2024, AI Vision Inside can recognize 33 food items like fresh fruits and veggies. If the food is not recognizable, it may be listed as unknown item. AI Vision Inside cannot identify or list any food items in the fridge door bins or freezer. It recognizes food items based on deep learning models, which may be updated periodically to improve accuracy.

[10] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. You must use a same log-in account between the devices.

[11] Object recognition may be affected by an object’s shape or the environmental conditions. Only certain object types can be recognized. Example items: air conditioner (stand type), refrigerator, BESPOKE (refrigerator/dishwasher), TV, washing machine/dryer, air purifier, AirDresser, sofa, bed, bookshelf, table, pet excrement, electrical cable, towel/sock, cup, glass, bottle, bowl, vase, floor mat, rug, coat rack, shoes, pedestal, scales, power extension, furniture with a crossbar, furniture legs, wheeled chair, pet fur ball, smartphone cable, stain, door step, and doorway. A Wi-Fi connection and Samsung account are required.

[12] It only recognizes a human presence based on generic visual indicators, and cannot identify individual people. The recognition capabilities may be limited when a person’s entire body cannot be seen. A Wi-Fi connection and Samsung account are required.

[13] Only dogs and cats can be recognized. It only recognizes a pet presence based on generic visual indicators, and cannot identify individual pets. A Wi-Fi connection and Samsung account are required. The recognition capabilities may be limited by the posture or position of a cat. The ability to recognize your pet may vary depending on the type of animal and the living environment.

[14] Stands for a large capacity bottom mount freezer (“BMF”) refrigerator with a width of 70cm or more.

[15] Compared to RL435ERBAS8/EF

[16] Based on internal testing. The energy consumption of WW11DB8B95G** is 32kWh, which is 40% more energy efficient compared to the minimum threshold of energy efficiency class A (53kWh for 11kg models). Energy ratings and 40% saving tested with Eco 40-60 program

[17] Messages with cycle suggestions are displayed on the control panel or a smartphone with the SmartThings App.

[18] To prevent wear, wash like fabrics together. Based on AI-based algorithm.

[19] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[20] Available on certain Samsung Smart TV models, which must also be connected to the range via the SmartThings App and using the same Samsung account. A notification is displayed on the TV screen 5 minutes before the end of your cooking. When you select the notification, you can see your food and check its progress using the streaming video.

[21] A 10 second time-lapse video is created and saved for 24 hours. Video is only recorded when the door is closed. After the cooking process ends, it takes about 20 seconds to encode the video.

Products > Home Appliances

Press Resources > Press Release


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