Enabling Better Living: Samsung Showcases New Bespoke AI Kitchen and Living Appliances For 2026

New kitchen and living innovations reflect Samsung’s vision for intelligent, reliable, design-led innovations that enhance everyday life

Today, Samsung Electronics showcases its latest Bespoke AI kitchen appliances, bringing a vision for true home companions that work to eliminate the stress of daily chores to Europe. Held at Samsung’s AI Home in Milan, the event will showcase the latest innovations in high-end kitchen design, technology, materials and appliances.

Samsung unveils a new generation of appliances designed to reflect how kitchens are evolving across Europe, supporting how people cook, connect and manage everyday life at home. With Bespoke AI enabling better living, optimising performance and personalising experiences, Samsung’s high-standard appliances are also built to last.

Designed for Modern European Kitchens                                                                             

From managing busy households to making better use of open-plan spaces, these appliances are designed to support daily kitchen routines more efficiently. More information and key features include:

• Door Refrigerator with Full Metal Cooling: maintains stable temperatures to help keep food fresher for longer^[1], while AI Energy mode improves energy efficiency^[2]. The All-Around Cooling feature distributes cold air evenly throughout the fridge, while the Auto Open Door makes it easier to access fridge contents when hands are full.

• Extractor Induction Hob: brings cooking and ventilation together in a single appliance, removing the need for a separate hood. This makes it well-suited to open-plan spaces, while still delivering strong extraction performance.

• Bespoke AI Dishwasher: automatically adjusts water usage, temperature and cycle time based on each load, helping deliver consistent cleaning results, while improving efficiency, so much so, it is 20% more energy efficiency than the minimum A-Grade requirement on the ECO cycle^[3]. Its built-in design and Auto Open Door function also allows it to sit neatly within modern kitchen cabinetry.

In the living category, the latest products demonstrate how Samsung is extending intelligent, connected experiences across the entire home. The new line-up includes:

• A-65% Bespoke AI Washer: Consuming 65% less energy than the minimum energy efficiency requirements for a Class A rating in the European market^[4], this washer includes a 7” intuitive Smart Screen and the enhanced AI Wash+ which intelligently detects weight, soiling and more fabric types than before to adjust the amount of water and detergent to deliver optimal results.

• Jet Stick 85S/95S: With 250W and 280W of suction power respectively, the 85S/95S includes mop brush compatibility for added flexibility.

“The kitchen is the heart of many homes; it’s where we cook together, spend time together and eat together,” said Benjamin Braun, Chief Marketing Officer, Samsung Europe. “By incorporating AI improvements into well-established designs, we can conserve both time and energy, making daily life smoother and more integrated with modern lifestyles.”

Samsung’s The Brief in Milan

In Milan, Samsung showcased its broader vision for connected living through the SmartThings ecosystem. Attendees experienced the new appliances first-hand through product briefings, live demonstrations and interactive sessions.

In addition, CK Kim, Executive Vice President and Head of the Digital Appliances (DA) Business, hosted a briefing outlining Samsung’s vision for the home powered by Bespoke AI appliances that enhance everyday living through greater convenience, connectivity, and energy efficiency.

Benjamin Braun, Chief Marketing Officer of Samsung Europe, followed with the regional market strategy, introducing the “Home Companion” concept and emphasising intuitive, connected appliances designed to meet evolving needs for European consumers.

Across the range, advanced technology is paired with thoughtful, human-centric design, reinforcing Samsung’s commitment to innovation that feels both purposeful and personal.

‘Design is an Act of Love’ Exhibition

Alongside its latest product innovations, Samsung is also highlighting its design philosophy with an exhibition titled “Design is an Act of Love” at Milan Design Week. Immersive in nature, the exhibition will explore the Human Side of Tech through a dialogue between experimental concepts and the latest commercial products.

For more information on Samsung’s new Bespoke AI range, please visit https://www.samsung.com/uk/home-appliances/.

[1] When the AI precision cooling is activated, the refrigerator usage pattern is analyzed and the defrosting is initiated when the doors are not opened frequently to help minimize the refrigerator’s temperature fluctuations and ensures optimal performance. Actual results may vary depending on individual use.

[2]The test results are based on a comparison of the factory setting temperature when using AI Energy mode and without using AI Energy mode. Results may vary depending on the usage conditions and patterns.

[3]Based on Samsung internal testing, the DW90H/24 models are up to 20% more efficient than required to achieve the A energy efficiency class limit under Regulation (EU) No 2019/2014. 20% savings tested with the ECO cycle.

[4]Based on Samsung internal testing. The energy consumption of the WF90H/24 (9kg) model achieves an EEI of 18.2 (18.2kWh / 100 cycles), which is up to 65% more energy efficient compared to the minimum threshold for Class A (EEI 52 for 9kg models) under Regulation (EU) No 2019/2014. Results may vary depending on the usage environment. Energy ratings tested with the Eco 40–60 program.