Samsung Sparks Joy At The Seaside With Free Digital Illustrations ‘By Jim’

August 24, 2023
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Seaside goers were surprised by a free digital portraits station ‘Sketched by Jim’ (aka Vic Reeves) in Samsung’s latest stunt, powered by the Galaxy Tab S9 Ultra



LONDON, UK – August 2023 – Brits do like to be beside the seaside, as the mini-heatwave has a third of the nation planning to head to their nearest promenade for the bank holiday weekend.


And when it comes to the most popular UK seaside destinations, Brighton has topped the list in a recent study commissioned by Samsung to mark the launch of the Galaxy Tab S9 series.


So, to celebrate this, and spread a little bit of joy, the brand surprised Brighton seaside-goers with a souvenir like no other, featuring a special guest…


Jim Moir – formerly known as Vic Reeves – set up the UK’s first digital illustration station, powered by the Samsung Galaxy Tab S9 Ultra.


Using the tablet’s intuitive S Pen, which offers a pen-on-paper-like drawing experience, the artist caught the likeness of tourists and local landmarks as they flocked to Brighton to enjoy the sun. In a modern twist on the popular seaside tradition, Jim sketched digital artwork of passers-by using the Galaxy Tab S9 Ultra and its creative suite of apps, much to their delight.



John Sees from Kent was among those who made the trip to the seaside resort – with the 52-year-old lucky enough to be sketched by Jim.


He said: “I came on Brighton Pier for a walk and did a double take when I saw him. I thought – that looks like Jim Moir. And it was! I couldn’t believe it. It’s been fabulous to sit with him and get an illustration done. I’ve been a fan of his for years – it really made my day. I’ll certainly be giving the Samsung Galaxy Tab S9 Ultra a go myself as it looks really intuitive”.


32-year-old Aisha Mitchell from Eastbourne also had their likeness captured by the star and was similarly taken with their portrait.


She said: “I’m really pleased with the illustration – Jim did a great job, it’s so full of his humour”.


No stranger to a career change, Jim Moir – formerly known as comedian Vic Reeves – said, “Painting is what I’ve always done. I’ve always been immersed in a creative environment, and I love exploring new techniques to take my art to the next level. Partnering with Samsung and the incredible Galaxy Tab S9 Ultra has allowed me to try new methods and styles, and I’m so glad I could bring some joy and creativity to Brighton through the power of digital art”.


To embrace your inner artist, Jim Moir shares his top tips for creating gallery-worthy artwork:


  1. Experiment with tools: Explore a wide range of materials to discover the ones that resonate with your personal style. I experiment with traditional tools such as brushes and watercolours as well as digital formats such as the Galaxy Tab S9 Ultra, which provides a pen-on-paper-like drawing experience that really helps elevate my creativity.


  1. Find your creativity zone: Select the surroundings that will help your creative juices flow. I switch between my studio at the bottom of the garden for big, messy oil painting, and then migrate to my conservatory for a change of scenery to keep me motivated.


  1. Unleash your imagination: Embrace the endless possibilities as you embark on your own artistic journey, and let your imagination run free. You can draw inspiration from anything – I loved birdwatching as a kid so this inspired my work.


Jim Moir was joined in Brighton by TV antiques expert and fine art auctioneer Michael Hogben, having been friends for over 20 years. Jim stars in popular TV travelogue ‘Painting Birds with Jim and Nancy Moir’, where the husband-and-wife duo visit stunning UK locations in search of birds to sketch. Following the huge success of series one, the second season will air on Sky Arts, Freeview and NOW in 2024.



Top Seaside Locations in the UK


  1. Brighton
  2. Blackpool
  3. Scarborough
  4. Southend-on-Sea
  5. Skegness
  6. Cromer
  7. Margate
  8. Southwold
  9. Morecambe
  10. Whitstable
  11. Broadstairs
  12. Mablethorpe


Galaxy Tab S9 Ultra information


The Galaxy Tab S9 series is a powerhouse for creative portfolios with new and enhanced apps for every personal passion, complete with Dynamic AMOLED 2X displays, sleek build and lightning-speed performance.  Available in three models, the Galaxy Tab S9 Ultra, S9+ and S9, the series offers a one-of-a-kind tablet experience.


What’s more, every premium Galaxy Tab S9 Series device comes with the one tool tablet users love and want most: the Galaxy S Pen. Offering a pen-on-paper-like experience, Galaxy Tab S9 series and S Pen are now both IP68 rated for water and dust resistance[1], opening up more possibilities for where users can capture and express their ideas. The S Pen can also write in search bars, browsers and app stores, and new bidirectional charging ensures it gets power no matter which way it faces when in its cradle.


To match its premium software experiences, the Galaxy Tab S9 series hardware features iconic Galaxy design characteristics from the flagship Galaxy S series smartphones, such as the same striking camera layout. Plus, every device is equipped with the flagship Snapdragon® 8 Gen 2 Mobile Platform for Galaxy, the same lightning-fast mobile processor in Samsung’s latest smartphones.


And as the first Galaxy Tab S series to earn an IP68 rating[1], Galaxy Tab S9 series enables users to follow their inspiration, both indoors and out.


To learn more about the Galaxy Tab S9 series, please visit:


[1] Galaxy Tab S9, S9+ and S9 Ultra are rated as IP68. The inbox S Pen is also water and dust-resistant with an IP68 rating. Consistent with IP68 rating, water resistant in up to 5 feet of fresh water for up to 30 minutes. Rinse residue / dry after wet. Not advised for beach or pool use.



Research was commissioned by Samsung UK & Ireland and conducted by OnePoll. OnePoll surveyed 2,000 UK Adults in August 2023.

Press Resources > Press Release


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