Samsung to Launch Bespoke AI Jet Ultra, The World’s Most Powerful Cordless Stick Vacuum

March 31, 2025
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Groundbreaking new vacuum cleaner unveiled at Samsung’s annual global launch event is now ready to expand to the global market

Bespoke AI Jet Ultra in a hallway

 

Samsung Electronics Co., Ltd. today announced that the global rollout of the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner with up to 400W suction power, [1] which was unveiled at the Welcome to Bespoke AI event held this month. Featuring the upgraded AI Cleaning Mode 2.0 and advanced HEPA filtration system, this latest innovation builds on Samsung’s leadership in smart home cleaning appliances.

 

“Samsung has proven its next level innovation in the cordless stick vacuum cleaner segment by launching the most powerful model in the world,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Building on the previous achievement of the Bespoke Jet AI, which was the world’s first UL-verified AI-powered cordless stick vacuum cleaner, [2] we’re confident that this new model will be a true game changer in the global market.”

 

Clean Thoroughly With the World’s Most Powerful Suction Power

 

Bespoke AI Jet Ultra in a living room

 

The Bespoke AI Jet Ultra features world-leading suction power and AI-enabled features that revolutionise the cleaning experience by allowing users to put less effort into vacuuming. The Bespoke AI Jet Ultra generates suction power of up to 400W [3] thanks to its HexaJet Motor to tackle even the toughest cleaning tasks. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with reduced thickness improve airflow and increase motor efficiency to drive high suction power. Bespoke Jet AI Ultra comes with two batteries so users can clean their whole home non-stop for 160 minutes. A large capacity battery works continuously for up to 100 minutes [4], which is also inter-changeable with a lightweight battery that will work for up to 60 minutes4, giving users the flexibility to suit their cleaning needs. It also ensures that the batteries retain 70% of their original performance up to 500 cycles [5], and there is a 2-year warranty on the batteries [6].

 

Intelligent Cleaning Support Through AI Cleaning Mode 2.0

 

Bespoke AI Jet Ultra in a dress room

 

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0. [7] By sensing the brush load and vacuuming air pressure, as well as recognising different cleaning environments [8], it automatically adjusts the cleaning performance using Samsung’s AI Optimum Tech. For example, when using the Active Dual Brush, it can recognise whether a carpet is normal- or long-pile. The vacuum cleaner senses corners [9] with the Slim LED Brush+, and by adjusting the suction power and brush speed [10] for the different situations, it uses power more efficiently, reducing battery consumption by 21% and increasing maneuverability by 8% with performance akin to Mid mode. [11]

 

Advanced HEPA Filtration System

 

Complementing this powerful and intelligent experience, Samsung has enhanced the filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust. [12] When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of 99.999%. [13]

 

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust [14] to escape into the air.

 

Pricing

  • Bespoke Jet AI Ultra will be available on Samsung.com and in select retailers from 31st March
  • RRP £1,199.99

 

[1]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[2]In May 2023 it was the first cordless stick vacuum cleaner to receive AI certification from UL Solutions, a leading independent safety science organisation.

[3]Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorised tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged. Lasts up to 1 min.

[4]The stated run time applies when using the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[5]Maintains 70% capacity after 500 cycles of use, based on the battery package capacity. 1 cycle: Full discharge after being full charged (100% ~ 0%). Results may vary depending on actual usage. Based on internal testing.

[6]The 2 year warranty is limited to the battery only and excludes normal wear and tear. The battery can be replaced free of charge when used for fewer than 500 cycles and the remaining battery life is over 70%.

[7]WiFI connection and Samsung Account required.

[8]The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[9]Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognised as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[10]The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[11]Based on internal testing when using the Slim LED Brush+, in accordance with the global average ratio of the floor composition – wooden floor 76% and carpet 24%. Results may vary depending on the actual usage conditions.

[12]Refers to dust particles in the size range of 0.5 to 4.2µm.

[13]Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.

[14]Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

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