Samsung’s New Bespoke AI Laundry With AI Home Enables Smarter, More Efficient Laundry Care

Company expands screens to washers and dryers, advancing ‘Screens Everywhere’ vision

Heightened ease of use is enabled through upgraded AI Wash+ and AI Dry+

Samsung Electronics Co., Ltd. today announced the launch of its new washers and dryer products — the Bespoke AI Laundry with AI Home^[1] — that integrate screens and Bespoke design to elevate the user experience. The Bespoke washers and dryers come in various forms and heating methods to meet a wide range of customer needs.

This year’s Bespoke AI Laundry products incorporate the 7” AI Home screens, extending Samsung’s “Screens Everywhere” vision that was first presented at CES 2025. These screens offer intuitive control and monitoring of essential information related to the laundry experience, such as wash cycles and remaining detergent levels. They also remember user habits and consider periodic and seasonal needs, suggesting appropriate cycles to free users from having to consider the right cycle every time. The AI Home also functions as a central hub allowing users to monitor and control connected appliances, while also enjoying online videos or music.

“Last year’s launch of the Bespoke AI Laundry Combo marked the beginning of integrating screens into our products, providing users access to essential information about laundry and home control,” says Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “This year, we are excited to unveil the complete Bespoke AI Laundry lineup, which caters to a wider range of customer needs and enables them to take advantage of these convenient screens.”

The Bespoke AI Washer & Dryer sets are designed to simplify laundry routines with advanced AI algorithms and sensors, optimising washing and drying performance while enhancing energy efficiency. The original AI Wash and AI Dry are upgraded to AI Wash+ and AI Dry+, with enhanced fabric detection abilities to ensure efficient and high-quality washing and drying for a wider variety of fabric types.

24-Inch Wide Capacity Washer & Dryer Set Boosts Laundry Efficency

Following the unveiling of the Bespoke AI Washer at IFA 2024, the 24-inch capacity washer will be available for pre-order in the UK from 31^st March with the dryer launching later this year. Featuring the 7” AI Home, the washer incorporates a sleek Bespoke design based on a fully unified flat-panel aesthetic, providing intuitive control and connectivity features.

The washer, built to be highly efficient to meet the needs of the European market, consumes up to 55% less energy than the minimum efficiency requirements for a Class A rating^[2]. It also supports thorough^[3] cleaning optimising water and detergent use with AI Wash, and ensures gentle washing while improving soil removal with AI Ecobubble™. QuickDrive™, available with 11 different cycles, can reduce wash time by up to 50% ^[4] without compromising cleaning performance.

The matching dryer features the AI Dry+, capable of drying precisely by detecting four fabric types ^[5] — Normal, Denim, Towels, and Synthetics. This enables the machine to dry precisely ^[6] while reducing energy use by up to 10% and drying time by up to 15%. ^[7] QuickDrive™ is also useful when users need to dry their laundry both quickly and gently, reducing drying time by up to 35% ^[8] through automatic adjustments of the inverter compressor.

With the launch of these new products, Samsung continues to push the boundaries of innovation, offering highly intelligent, efficient and aesthetically pleasing appliances that simplify everyday life by delivering enhanced convenience to users.

[1] Based on an advanced AI algorithm, utilizing weight, moisture content and drying temperature data, it can detect four types of fabric: normal, denim, towel and synthetics.

[2]Based on an AI-created algorithm. Actual results may vary depending on individual use

[3]Based on internal testing (synthetic 2kg load) of the DV90F/24 using AI Dry+ compared to DV5000D using Eco cotton

[4]Based on internal testing on the DV90F/24 model, Comparison of drying time for IEC cotton 9kg load drying under Eco cotton + QuickDrive On / Off conditions. Result: Drying time reduced by 35%. Results may vary depending on the actual usage conditions. Using QuickDrive may increase your energy usage

[5]You will need a Samsung account to access AI Home, our network-based service that includes apps and our other smart features available through your device. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information

[6] Based on Samsung internal testing. The energy consumption of this 11KG model is 21.8kWh / 100 cycles, which is 55% more energy efficient compared to the minimum threshold of energy efficiency class A (52kWh / 100 cycles for 11KG models). Energy ratings tested with Eco 40-60 program, 55% savings tested with Eco 40-60 program

[7]Based on an AI-created algorithm. Actual results may vary depending on individual use.

[8]Based on internal testing (in accordance with IEC 60456-2010) of the WF90/24 cycles with the QuickDrive™ option compared to cycles without the QuickDrive™ option. Result: Wash time reduced by 13.2%-50.8%. Results may vary depending on the actual usage conditions. This may increase energy usage