Samsung Teases Galaxy Unpacked 2026 By Turning Global Landmarks Into a Sneak Peek of the Next Galaxy AI

Samsung is bringing Galaxy AI to life on the big screen in some of the world’s most iconic urban spaces through a global 3D video billboard experience.

Ahead of Galaxy Unpacked on Feb. 25, Samsung is giving audiences around the world an early look at how Galaxy AI brings creative vision into frame.

Starting Feb. 11, Samsung’s 3D video billboards will appear on 17 global landmarks in major cities including Ho Chi Minh, London, Los Angeles, Seoul and Tokyo, showcasing the scale of Galaxy AI.

Galaxy Unpacked will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 10 a.m. PT, 1 p.m. EST, 6 p.m. GMT and 7 p.m. CET.

For more teasers and updates ahead of the event, make sure to visit news.samsung.com/global.

Locations of the 3D Video Billboards

LA (Moxy Downtown Los Angeles), London (Piccadilly Circus and Outernet London The Now Building), Warsaw (Marriott), Jeddah (King’s Road Tower), Hong Kong (Entertainment Building), Chengdu (Taikoo Li), Shanghai (Paramount), Taipei (Light Corner), Melbourne (Emporium Melbourne), Bangkok (The PanOramix at centralwOrld), Ho Chi Minh (Sunwah Tower), Kuala Lumpur (Elite Pavilion), Tokyo (Omotesando and Shibuya Station Front), Seoul (K-POP Square at Coex and KT Square)

Reserve now to receive a $30 credit¹,² when you pre-order and to be entered for a chance to win a $5,000 gift card³ to use on Samsung.com. Plus, receive up to $900⁴ in additional savings with a trade-in or receive a $150 credit⁵ with no trade-in when you reserve and pre-order on Samsung.com. And for the first time, there’s even more ways to reserve. Head over to AT&T and Best Buy to learn more.

1 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the latest Smartphone device (“Qualifying Smartphone”). Pre-order and purchase of a Qualifying Smartphone is required. The Reservation Gift cannot be applied to the Qualifying Smartphone and must be used at the time of pre-order and purchase towards purchasing additional eligible products on samsung.com, or in the Shop Samsung App; any value not used will be lost. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-order periods. The Gift is non-transferable and limited to 1 per Qualifying Purchase per customer. If you return or cancel your purchase, the discount will be forfeit.

2 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the latest Wearable device (“Qualifying Wearable”). The Reservation Gift will be applied to the Qualifying Wearable(s) Reservation Gift will be applied automatically at the time of pre-order purchase when you use the same email address during Reserve and Pre-order periods. The Gift is non-transferable and limited to 1 per Qualifying Purchase per customer. If you return or cancel your purchase, the discount will be forfeit.

3 NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Samsung Product Reservation Sweepstakes is sponsored by Samsung Electronics America, Inc. Open to legal residents of the 50 US/DC, 18 years of age or older. Begins 6:00 p.m. ET on 2/10/26 and ends 12:59 p.m. ET on 2/25/26. For Official Rules, visit here.

4 For a limited time only, on samsung.com or Shop Samsung App, pre-order and purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more.

5 2/25/26 – 3/11/26, while supplies last, pre-order and purchase a new Qualifying Galaxy device (“Qualifying Purchase”) on samsung.com or in the Shop Samsung App and select “No Trade-In” to receive $150 Samsung Credit (“Gift”) towards additional, eligible products. Gift cannot be applied to the Qualifying Purchase device(s) and must be used at the time of pre-order purchase towards purchasing eligible Buds, Watches, Tablets, select accessories, select Samsung Care+ or Galaxy Ring on samsung.com or in the Shop Samsung App. Gift is a one-time use e-certificate; any value not used is lost. Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.