Galaxy S26 Series U.S. Pre-orders Showing Strong Early Momentum

• Pre-order volume is up nearly 25% across channels — including Samsung.com, major carriers and national retailers — compared to Galaxy S25 series.
• New Privacy Display is driving the most interest on social media, AI-powered camera features including Nightography, Generative Edit, and Super Steady horizontal lock are also creating interest on social platforms.
• Last chance to pre-order, to guarantee savings up to $900 with eligible trade-in.

Following its debut at Galaxy Unpacked, the Galaxy S26 series is generating an enthusiastic response from consumers. The Galaxy S26 series introduces Samsung’s most advanced and intuitive capabilities yet, including the world’s first smartphone Privacy Display¹ built into Galaxy S26 Ultra, which is driving the most interest in social media conversations. New pro-level AI-powered camera enhancements like Nightography², Generative Edit³, and the Super Steady<sup4 horizontal lock are also driving consumer interest across social platforms.

Since its unveiling, Galaxy S26 series has driven robust early demand. Pre-order volume is up nearly 25%, compared to the previous generation, with Galaxy S26 Ultra making up 80% of all pre-orders.

Major carriers are reporting significant early momentum, with more than a 70% increase in pre-orders when compared to the S25 series⁵. While retailers, including Best Buy, are seeing more than double the pre-order volumesthan the previous generation.

Galaxy S26 series brings together Samsung’s legacy of hardware innovation with an industry- leading camera system, and intuitive AI experiences. Don’t miss out on savings up to $900 with eligible instant trade-in credit⁶ or receive $150 without trade-in to apply toward other eligible devices when pre-ordering on Samsung.com⁷ before March 11, 2026.

1 World’s first privacy display on a mobile phone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information.

2 Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

3 Generative Edit requires a Samsung account login. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by Galaxy AI. The accuracy and reliability of the generated output is not guaranteed.

4 Super Steady results may vary depending on editing method and/or shooting conditions.

5 As of March 9, 2026.

6 For a limited time only, on samsung.com or Shop Samsung App, pre-order and purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more.

7  2/25/26 – 3/11/26, while supplies last, pre-order and purchase a new Qualifying Galaxy device (“Qualifying Purchase”) on samsung.com or in the Shop Samsung App and select “No Trade-In” to receive $150 Samsung Credit (“Gift”) towards additional, eligible products. Gift cannot be applied to the Qualifying Purchase device(s) and must be used at the time of pre-order purchase towards purchasing eligible Buds, Watches, Tablets, select accessories, select Samsung Care+ or Galaxy Ring on samsung.com or in the Shop Samsung App. Gift is a one-time use e-certificate; any value not used is lost. Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.