[Photos] Inside Samsung OLED FC: Elite Gamers Compete Live on Advanced OLED Displays at Samsung KX

On March 27, Samsung KX in London came alive as Samsung brought fans together for Samsung OLED FC, a Clubs tournament in EA SPORTS FC™ 26 that turned live competition into a showcase of speed, skill and immersive display performance.

With a peak of about 42,000 viewers tuning in remotely at the same time through the Samsung Odyssey and other Twitch channels, the event combined the atmosphere of a live esports showdown with the reach of a global online broadcast. Team captains from France, Germany, Spain and the UK competed on the main stage in front of a live audience, while their teammates joined the action remotely.

Samsung OLED FC captured the thrill of competition, from crowd reactions and influencer appearances to the winning play. Powered by the latest Samsung OLED TVs and monitors, the tournament gave attendees a front-row seat to vivid visuals and fast-paced gameplay on Samsung OLED TVs (S90F) and Samsung Odyssey OLED G6 (G60SF) monitors.

Samsung Newsroom captured key scenes from the event below.

▲ Fans fill Samsung KX in London as Samsung OLED FC brings a live EA SPORTS FC™ 26 competition to the venue.

▲ The main stage at Samsung KX is set for competition, showcasing EA SPORTS FC™ 26 gameplay on Samsung OLED TVs during Samsung OLED FC.

▲ Powered by Samsung OLED, the event delivered vivid visuals and immersive gameplay — featuring the Odyssey OLED G6 (left) and Samsung OLED S90F (right).

▲ Team captains from France, Spain, Germany and the UK are welcomed on stage ahead of the tournament at Samsung OLED FC.

▲ Team captains Gravesen_1 (Spain) and RockY (France) compete live on stage during Samsung OLED FC.

▲Team UK and Team Spain face off on stage at Samsung OLED FC.

▲ Team UK and Team Germany compete as fans watch the action unfold at Samsung OLED FC.

▲ Fans watch as Team Germany and Team France compete on stage at Samsung OLED FC.

▲ The crowd reacts to a goal during Samsung OLED FC.

▲  Players go live from the on-site gaming bus, a dedicated streaming hub at Samsung OLED FC.

▲ Visitors experience Samsung Odyssey OLED gaming performance at Samsung KX.

▲ The night ends with Team France lifting the title at Samsung OLED FC.