“As the fastest growing OLED TV brand2, we understand the key priorities driving consumer decisions,” said Shane Higby, Head of Home Entertainment at Samsung Electronics America. “The demand for premium picture quality, sleek and customizable designs, deep blacks, vibrant colors, and advanced gaming features continues to grow. This is exactly where Samsung stands out, and this year’s OLED lineup further elevates our offerings to exceed all expectations.”
Premium OLED TV Performance Meets Refined Design
The flagship S95H introduces a new FloatLayer Design, featuring a sleek metal bezel that mounts the TV flush to the wall and creates a floating effect. This gallery-like aesthetic transforms the display into a stunning centerpiece, especially when showcasing masterpieces from Samsung Art Store3.
Available for the first time on a Samsung OLED TV, Samsung Art Store offers subscribers access to more than 5,000 works from over 800 artists, including exclusive collections from the likes of MoMA, Art Institute of Chicago, Art Basel and many more. Art Store subscriptions support our gallery, museum, and independent artist partners, ensuring that the creators and institutions behind these works benefit from every membership.
And to give you a taste of what Samsung Art Store has to offer, Art Store Streams features a rotating collection of 30 artworks each month, all for free. Whatever you display, every piece comes to life with stunning detail and realism thanks to Pantone® Validated ArtfulColor.
Completing the sleek, customizable look, Wireless One Connect Ready4 lets you decide where you want your cords, either directly in the TV, hidden up to 30 feet away with the optional Wireless One Connect Box, or both.
Pixel-Perfect Contrast with No Distracting Reflections
The S95H and S90H are brighter than ever before, with OLED HDR Pro5 (S95H) and OLED HDR+6 (S90H) delivering bright highlights and a vibrantly detailed picture.
And thanks to our Glare Free technology, you can enjoy a truly cinematic experience in any room, bright or dark. Now available on both the S95H and S90H, Samsung is providing even more ways to immerse you in stunning brightness, contrast and color, without distracting reflections.
Plus, the 2026 Samsung OLED TV lineup is built to win, with the S95H and S90H sporting our Ultimate Gaming Pack. That includes Motion Xcelerator 165Hz7 for ultra-smooth motion, along with NVIDIA G-SYNC Compatible and FreeSync Premium Pro8 to minimize stutter and screen tearing. You’ll get consistently beautiful visuals and responsive performance at top speeds, so your picture stays stunning throughout all the action.
The S95H and S90H are also powered by our advanced NQ4 AI Gen3 Processor9, delivering an exceptional, AI-enhanced 4K viewing experience. With 4K AI Upscaling Pro10, older or lower-resolution content is transformed into stunning 4K. Auto HDR Remastering dynamically enhances brightness and contrast11, while Color Booster Pro12 analyzes each scene to amplify colors for vibrant visuals. Additionally, AI Motion Enhancer Pro13 reduces blur and flickering during fast-moving scenes to keep you fully immersed.
Finally, you can enable AI Customization Mode12 to automatically detect the type of content you’re watching and adjust picture to match your preferences, whether it’s bold color for sports or a more cinematic look for movies.
Dynamic, Realistic Audio
Each model delivers multi-dimensional Dolby Atmos14 sound, enhanced by Adaptive Sound Pro for audio tailored to your room and Active Voice Amplifier Pro to amplify dialogue in noisy scenes. Object Tracking Sound+15 syncs audio with on-screen action for greater immersion. Plus, you can pair up to five Samsung sound devices with your Samsung TV — including soon to launch 2026 Q-Series Soundbars and new Music Studio speakers — using Samsung Q-Symphony16 for more immersive surround sound.
A Smart Screen for Every Passion
Anchoring the experience across the lineup is Samsung Vision AI Companion17, which brings the power of conversational AI to the big screen. Using an enhanced Bixby or separate apps for Microsoft Copilot or Perplexity, you can receive answers to any question, from content recommendations to recipes and travel suggestions18.
Plus, the all-new AI Sound Controller Pro puts you in control of your audio by offering independent adjustment of voice, music and sound effects19. And for soccer fans, the new AI Soccer Mode20 uses AI to deliver an immersive stadium experience, optimizing both picture and sound to place you in the center of the action.
These features are seamlessly integrated into the Samsung One UI Tizen OS21, upgraded in 2026 for easier access to your favorite apps and services. With up to 7 years of OS updates22, your TV will stay current with the latest advancements.
You’ll also enjoy endless content with 2,700+ streaming options, including 750+ channels all subscription-free on Samsung TV Plus23. And, Samsung Gaming Hub24 enables console-free cloud gaming.
The 2026 Samsung OLED TV lineup is rolling out now at Samsung.com and retailers nationwide.
| Series Name | Pricing |
| S95H | • 83” Class S95H: $6,499.99
• 77” Class S95H: $4,499.99
• 65” Class S95H: $3,399.99
• 55” Class S95H: $2,499.99 |
| S90H | • 83” Class S90H: $5,299.99
• 77” Class S90H: $3,699.99
• 65” Class S90H: $2,699.99
• 55” Class S90H: $1,999.99
• 48” Class S90H: $1,599.99
• 42” Class S90H: $1,399.99
|
| S85H | • 83” Class S85H: $4,499.99
• 77” Class S85H: $2,799.99
• 65” Class S85H: $1,999.99
• 55” Class S85H: $1,499.99
• 48” Class S85H: $1,199.99
|
For more information, please visit www.samsung.com.
1 Black level ≤ 0.005nit @Dark room (based on ITU-R BT.2100-3). Greyscale discrimination AVG Δ E2000 ≤ 5 @Bright room 500Lx. Gloss Unit ≤ 15GU (ex. Mirror 100GU). Certification on S95H and S90H.
2 Source: Circana, LLC, Retail Tracking Service, US, TV, Display Type: OLED, Absolute Dollar Change, 12 Months Ending December 2025.
3 Includes free 30 refreshed artworks monthly through Art Store Streams throughout the year. Paid subscription required to enjoy all the art from the Art Store. Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.
4 Wireless One Connect Box sold separately and must be connected to the TV wirelessly for full TV functionality.
5 The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.
6 42″ & 48″ have OLED HDR, not OLED HDR+.
7 4K 165Hz is only available with PC-connected games that support such specifications (PC graphic card required). Performance may vary.
8 42″ S90H features FreeSync Premium.
9 Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content. S85H features NQ4 AI Gen2 Processor.
10 S85H features 4K AI Upscaling.
11 S85H does not feature Auto HDR Remastering. Compared to 2025 Q7F.
12 Utilizes AI-Based formulas.
13 S85H does not feature AI Motion Enhancer. Utilizes AI-Based formulas.
14 50″ and smaller screens have a virtual top channel.
15 S90H and S85H feature Object Tracking Sound Lite.
16 Q-Symphony requires a compatible 2020-2026 Samsung TV. Please refer to samsung.com for more information.
17 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results. Uses AI-based formulas.
18 Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.
19 Feature availability varies by input source/app. Utilizes AI-based formulas; results vary. Samsung account and internet access required. AI Sound Controller Pro on S95H and S90H. AI Sound Controller on S85H.
20 AI Soccer Mode must be turned on in settings. Utilizes AI-based formulas. AI Soccer Mode Pro on S95H and S90H. AI Soccer Mode on S85H.
21 Samsung Account required for network-based smart services, including streaming apps and other smart features. Computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.
22 Based on model year; requires Internet connection.
23 Channels may vary by location and are subject to change. UI is subject to change without prior notice. Automatic OS updates based on model year; requires Internet connection.
24 UI is subject to change without prior notice. High speed internet connection, additional gaming service subscriptions and compatible controller required.
