Why Foldables? Understanding the Devices Redefining the Smartphone Experience

For most people, familiarity and ease of use are top priorities for a phone. Many users need a compelling reason to even consider new form factors like those in Galaxy Z series.

That same reservation has accompanied many major phone innovations. Years ago, when Samsung introduced large screen smartphones, some wondered whether consumers would embrace the new form factor. Today, larger screens are the industry standard.

Now foldables are following a similar evolution, offering new levels of flexibility, convenience, and personalization for people looking for a device that adapts to different situations throughout the day.

What is a Foldable Phone?

Foldables combine the familiarity of a traditional phone with added flexibility. Some, like Galaxy Z Fold, expand into larger displays for productivity, creativity, and entertainment. Others, like Galaxy Z Flip, fold down into a more compact form factor for portability and convenience.

Foldables reimagine how a smartphone can adapt to different needs. Samsung offers multiple foldable form factors designed to support different lifestyles and preferences. This gives users more choice in how they use the device they rely on every day.

What Are the Benefits of Foldable Phones?

Have you ever tried deciphering detailed spreadsheets on your phone? Or scrambled to prop up your device for a group photo? Foldables provide flexibility that traditional smartphones simply can’t.

Galaxy Z foldables give you larger displays while also maintaining the portability you rely on from your phone. It’s an immersive screen when you need to get some work done, and a sleek device when you tuck it in your pocket and get on with your day. Foldables give you the ability to tailor your device experience to different moments throughout the day.

What Can Foldables Do That Traditional Phones Can’t?

For multitasking and productivity, large displays, like the one on Galaxy Z Fold, make it easy to see multiple apps and files side-by-side.¹ That means you can reference information when responding to emails or look at your calendar while you’re in a virtual meeting. Videos, games, and other content are also more immersive, offering a better viewing experience, no matter where you are. Foldables allow users to carry a single device that can function differently depending on the task at hand.

Foldables also offer another level of flexibility for content creation. You can prop them up to stand on their own for hands-free photos and videos. And with dual screens, you can also take high-quality selfies using the phone’s powerful camera.

How Have Foldables Changed?

Early Galaxy Z foldables introduced the world to a new kind of mobile experience. Over 7 generations, Samsung has elevated foldables from breakthrough technology into devices users rely on every day.

Consumer satisfaction has also remained high. Galaxy Z users consistently report strong intent to purchase another foldable device, reflecting how the Galaxy Z series has matured through years of real-world use by millions of users.

Today, foldables are thin, light, and durable. Samsung has introduced new form factors including the expansive Galaxy Z Trifold.  Working closely with partners, Samsung has also enhanced and optimized software and AI experiences for larger displays. And Samsung is continuing to evolve the experience through ongoing innovation and user feedback.

Are Foldables Right for You?

As smartphones become increasingly more capable, how they fit into your life matters more than ever. That’s why the Galaxy lineup is built around flexibility and choice — helping people find a device that fits how they use their phone. Samsung devices are designed around different needs and priorities to give users more meaningful choices and a better fit for everyday life.

Learn more about the Galaxy Z series and the full Galaxy lineup at Samsung.com and stream Galaxy Unpacked live on July 22 on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning 9 a.m. EDT to learn more about what’s next.

Reserve now to receive a $30 Samsung credit during pre-order² for up to $1,230 in total savings.³ Plus enter sweepstakes for a chance to win one of ten $500 gift cards for Samsung.com.⁴

1 Side-by-Side Multi Window works with select applications.

2 For a limited time, reserve the latest Galaxy device(s) on samsung.com or in the Shop Samsung App and receive a $30 Samsung Credit (“Reservation Gift”) when you pre-order and purchase the reserved device. Pre-order and purchase required. The Reservation Gift cannot be applied to the pre-ordered device(s) and must be used at the time of pre-order purchase towards purchasing additional eligible products (select Galaxy Ring, Accessories, Buds, Watches, Samsung Care+ or Tablets) on samsung.com or in the Shop Samsung App. Reservation Gift will be applied automatically when you use the same email address during Reserve and Pre-Order Periods. Reservation Gift is a one-time-use e-certificate; when first used, any value not used is lost and must be used at the time of purchase. The Gift is non-transferable and limited to 1 per Qualifying Purchase. If you return or cancel your purchase, the discount will be forfeit.

3 For a limited time only, on samsung.com or Shop Samsung App, pre-order and purchase a new qualifying Galaxy device (“Qualifying Purchase”), send in your qualifying trade-in device to Samsung through the Samsung Trade-In Program, and if Samsung determines your trade-in device meets all eligibility requirements, you will receive a trade-in credit specific to your qualifying trade-in device to apply toward your Qualifying Purchase. Device models that currently qualify for trade-in and trade-in credit amounts associated with those models are available on samsung.com and the Shop Samsung App; eligible models and amounts may change at Samsung’s sole discretion. To be eligible for trade-in, your qualifying device must meet all Trade-In Program eligibility requirements, which include, but are not limited to, that the device powers on, holds a charge, and does not power off unexpectedly; has a functioning display; has no breaks or cracks in the screen (unless a cracked screen offer applies); has no breaks or cracks in the case; has no liquid damage (whether visible or not); has no other defects that go beyond normal wear and tear; is not on a black list; has a verified FCC ID; has been reset to factory settings; has all personal information removed; has all software locks disabled; and is owned by you (leased devices are not eligible). Anticipated trade-in value will be applied as a credit at time of purchase, but, if you do not send in your trade-in device within 15 days of receipt of your Qualifying Purchase, you will be charged back for the trade-in credit applied to your purchase, or if you send in your trade-in device within 15 days of receipt of your Qualifying Purchase but Samsung determines your device does not meet all eligibility requirements, you will be charged back for the trade-in credit applied to your purchase minus $25. Participation in this program does not excuse you from contracts with your carrier or retailer (or any related payments or fees) for the device that was traded in. Limit 1 trade-in per Qualifying Purchase. Samsung reserves the right to modify or discontinue this offer at any time. The Trade-In Program cannot be combined with any other Samsung, carrier or retailer promotions, discounts, or offers unless specifically provided for in the terms and conditions of such offers. Additional terms, including terms that govern the resolution of disputes, apply. Click here to learn more.

4 NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Void where prohibited. The Samsung Product Reservation Sweepstakes is sponsored by Samsung Electronics America, Inc. Open to legal residents of the 50 US/DC, 18 years of age or older. Begins 7 p.m. EDT on 7/7/26 and ends 9 a.m. EDT on 7/22/26. For Official Rules, visit here.