Samsung and Assouline Bring the Art of Travel to the Living Room with Assouline x Samsung Art Store

• Samsung Electronics and Assouline are launching Assouline x Samsung Art Store, a new Art Store collection of curated travel photography, available Monday, September 7, with 40 artworks available at launch.
• The collection features imagery from Assouline travel titles, including Greek Islands, Turquoise Coast, Riva Aquarama, Morocco: Kingdom of Light, Paris Chic, and more.
• It is available on Samsung’s Art TV lineup, including all models of The Frame Pro, The Frame, and its flagship OLED S95H, and select Micro RGB, Neo QLED, QLED, and MICRO LED series.

Samsung Electronics and luxury publishing house Assouline, known for its exceptionally well-crafted books, home fragrances, and objets d’art, today announced Assouline x Samsung Art Store, a partnership that carries the brands artistic vision of travel into digital art for Samsung television screens globally. The new collection of 40 artworks will launch on the Samsung Art Store¹ beginning September 7, bringing into the home a curated set of photography from books within the Assouline collection, turning idle screens into a changing gallery of the world’s most storied coastlines, cities, and hideaways.

Drawn from an array of iconic titles in Assouline’s Classics collection, each image is paired with the same short, evocative captions that accompany the photographs on the page. Users can select photography from the Aegean shores in Greek Islands, or Madrid’s green urban oasis, El Retiro, in Madrid Chic, or the generational craftsmanship illustrated in Morocco: Kingdom of Light, among many more.

Much of the collection is seen through the lens of a single photographer, Oliver Pilcher, a Scottish travel photographer known for his emotionally resonant, human‑connected imagery, which moves from Moroccan souks to Sardinian granite coves to Central Park with the same unhurried, cinematic patience. His work appears alongside photography by Neige Giacalone, Katerina Katopis-Lykiardopulo, Chris Schalkx, Carly Brown, and other contributors to Assouline’s travel volumes.

“Assouline has such a distinct way of making a place feel personal, from the light, the color, to the small detail that turns a photograph into a memory. Bringing that into the Art Store felt like a natural fit,” says Daria Greene, Global Head of Content & Curation at Samsung. “It’s a different way to experience travel: no destination, just the feeling of one, right there in the room with you.

“We’re thrilled to collaborate with Samsung Art Store on a curated Assouline art gallery. Pulling from some of our most iconic pages, « Summer Nostalgia » is an invitation for people to experience the spirit of a place – turning any interior into a summer escape. We could not imagine a more elegant canvas for it than the Samsung Frame TV.”—Alex Assouline, President, Assouline

The Samsung x Assouline collection arrives Monday, September 7, through the Art Store application on supported Samsung Smart TVs.

Designed to serve as modern digital canvases, Samsung Art TVs display artworks with vibrant color and rich detail. Both The Frame Pro and The Frame, Samsung’s industry-leading Art TVs², are designed to blend seamlessly into your décor, just like a real picture frame. The Frame lineup is also available across various Class Sizes and with customization options to help transform any space into a gallery.

Samsung further expanded its art TV lineup in 2026, offering the Samsung Art Store on select Micro RGB, Neo QLED, QLED, and MICRO LED series. Plus, marking a first for Samsung OLED TVs, Samsung Art Store is now available on the flagship S95H, offering even more ways to enjoy everything Art Store has to offer.

1 Subscription required at $4.99/mo. plus taxes & fees. Samsung Account and Wi-fi required..Samsung Art Store available on select Samsung TV models. Customizable Frame bezel sold separately.  Not all artwork shown is available on the Art Store.. Art availability varies.. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

2 Circana LLC, Retail Tracking Service, US, TV, Frame TV Included, Dollar & Unit Sales, 12 Months Ending December 2025. Art TV is classified by Circana under the Frame TV attribute, defined as a TV that offers a customizable frame that can be interchangeable and has the ability to put on a frame over it.