When it’s time for a new smartphone, it’s worth asking if your current experience is living up to your expectations — or if it’s time to try something new.
Galaxy is built around choice, with devices and experiences designed for different needs, priorities, and ways of living. Whether you’ve used Galaxy before, are considering it for the first time, or you’re simply ready for something new, there’s plenty to explore.
From new ways to fold and create to a more intelligent experience, built-in privacy, and easier sharing, here are a few Galaxy innovations worth considering before you choose your next phone.
More Ways to Fold
Foldables are inherently about choice, giving people more ways to use their device. A category built on flexibility requires more than one option. Different users have different priorities and lifestyles, and that’s why Samsung’s Galaxy Z series foldable lineup offers distinct designs. Galaxy Z Fold8 Ultra is built around premium performance and productivity, Z Fold8 offers versatile viewing for your favorite content, and Z Flip8 is designed for creativity and self-expression in a compact form factor.
And Samsung isn’t done exploring what foldables can do. Earlier this year Samsung also offered Galaxy Z TriFold, which demonstrated the possibilities of a folding phone with an even more immersive display.
From the display and hinge to the materials, cameras, and software, every design and engineering choice is backed by years of foldable development and experience.
Privacy, Built Right Into the Screen
Galaxy S26 Ultra offers the industry’s first built-in Privacy Display.1 It controls how the screen’s pixels disperse light, limiting side-visibility when it’s turned on and retaining the full display experience when it’s off.
You can customize the experience to limit visibility for specific actions like when you’re entering passwords, or for pop-up notifications. And since Privacy Display is built directly into the screen, there aren’t the same kind of tradeoffs you get with some aftermarket privacy screen protectors that can reduce brightness, clarity, or touch response.
AI That Does More Than Answer Questions
Samsung’s AI experience2 is integrated directly into the device in ways that are helpful and intuitive for everyday tasks. For example, Now Nudge3 can surface helpful actions right when you need them. Say you’re texting about a night out on a supported Galaxy device, Now Nudge can show what’s on your calendar for that day and offer to add the event without ever switching apps.



