[Alert] Samsung Showcases The Frame at Frieze New York

The Frame takes the spotlight at contemporary art fair, demos ‘Art Mode’ at Samsung Lounge

From May 5-7, visitors to the world-renowned Frieze New York contemporary art fair at Randall’s Island Park, received a pre-launch sneak-peek of Samsung’s The Frame. On display in the Samsung Lounge, festival-goers had the opportunity to immerse themselves in a live demo of The Frame’s key features, including Art Mode which transforms the 4K UHD TV into a beautiful work of art.

From May 5-7, visitors to the world-renowned Frieze New York contemporary art fair at Randall’s Island Park, received a pre-launch sneak-peek of Samsung’s The Frame. On display in the Samsung Lounge, festival-goers had the opportunity to immerse themselves in a live demo of The Frame’s key features, including Art Mode which transforms the 4K UHD TV into a beautiful work of art.

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WHAT: 

Visitors to Frieze New York, the world-renowned contemporary art fair held at Randall’s Island Park, will get a pre-launch sneak-peek of The Frame, a new way to look at TV.

The Frame will be displayed in a beautiful gallery-like setting at the Samsung Lounge where guests can immerse themselves in a live demo of the product’s key features.

Samsung’s The Frame reflects an artful approach meant to elevate any room or viewing environment. Created in collaboration with designer Yves Béhar, The Frame features Art Mode, which allows users to display a choice of framed artwork and/or photos when the TV is turned off. With more than 100 art pieces in 10 different categories – including landscape, architecture, wildlife, action, drawing and more – to choose from, it is sure to please every design preference. The Frame is also a 4K UHD TV with HDR that delivers a superior range of rich color and contrast to displays a wider range of light and dark in the same scene, adding detail to every picture.

WHEN:

Friday, May 5: 11am – 6pm
Saturday, May 6: 11am – 7pm
Sunday, May 7: 11am – 6pm

WHERE:

Samsung Lounge at Frieze New York
Randall’s Island Park
20 Randall’s Island Connector, New York, NY 10035

*Lounge is located near the north side entrance of the fair

 

ABOUT:
For more information on The Frame, visit: https://news.samsung.com/us/samsung-launches-new-lifestyle-QLED-tvs-and-details-its-2017-home-entertainment-lineup/

For more information on Frieze New York, visit: https://frieze.com/fairs/frieze-new-york 

 

Media Contact:

Annie Kanter

(Allison + Partners for Samsung Electronics Co., Ltd.) +1-513-378-5835 Annie.Kanter@allisonpr.com

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