Clean Smarter, Not Harder: The Story Behind the New Bespoke Jet™ AI
The world’s first UL-verified AI cordless stick vacuum cleaner, Bespoke Jet™ AI is Samsung’s latest cleaning solution designed to provide ultimate user convenience
With the rise of artificial intelligence (AI), smart technologies have entered many aspects of our lives, particularly in the form of home appliances that streamline our daily routines. Although robot vacuums already adopted AI among cleaning appliances, traditional stick-type vacuum cleaners have still room for intelligent innovation, considering being the cleaning solution that most people are familiar with.
Recognizing this white space, Samsung recently introduced Bespoke Jet™ AI, the world’s first UL-verified AI cordless stick vacuum cleaner. This pioneering innovation expands the convenience of AI-based cleaning technology to more consumers.
Samsung Newsroom sat down with Shin Kim, Vice President and Head of VC R&D at Samsung Electronics, and R&D team members Jaeyoon Jeong and Thomas Choi to learn more about the development of Bespoke Jet™ AI as well as Samsung’s belief in the transformative potential of AI in enhancing user convenience.
Q: What was behind the decision to add AI functionality to a cordless vacuum cleaner?
Shin Kim: When developing Bespoke Jet™ AI, we were set on addressing two of the most common pain points for consumers within the cordless stick vacuum market. First, customers wish they could use their cordless vacuums for longer and second, they desire a cordless vacuum capable of handling any surface type.
During the development process, we realized that a hardware update alone would not be enough to address both concerns. Instead, we turned toward implementing AI technology into our product to accomplish these goals.
The resulting design for Bespoke Jet™ AI features not only hardware upgrades, such as the HexaJet Motor with improved efficiency but also software upgrades that allow the vacuum to operate intelligently according to its environment. And thus, Bespoke Jet™ AI was created.
Q: Samsung introduced Bespoke Jet™ AI as the world’s first UL-verified cordless stick vacuum cleaner. What does this certification mean, and what is the significance of it?
Jaeyoon Jeong: The UL (Underwriters Laboratories) Solutions is a widely recognized, independent safety science organization that conducts product safety testing and then issues certifications accordingly. UL’s certification process employs rigorous screening procedures to verify that the implemented AI technology is legitimate and provides consumers with the promised benefits. We are very happy to have received UL verification for Bespoke Jet™ AI.
Q: Considering Bespoke Jet™ AI is the first UL-verified cordless stick vacuum cleaner, there must have been challenges during its development. What was the biggest obstacle, and how did you overcome it?
Thomas Choi: From an algorithm development perspective, the biggest challenge we faced when developing the AI mode for Bespoke Jet™ AI was not the product specifications. Rather, the biggest obstacle was making sure that consumers felt the AI mode was performing as expected. To accomplish this, we had to ensure that the AI mode was properly recognizing cleaning surfaces and adjusting itself accordingly.
Kim: Part of overcoming this challenge was to gather extensive data on diverse floor types and cleaning environments. We tested a wide variety of commercially available carpet and rug materials that we consider the standard and all available floor-type samples to assess if the AI mode could reliably and accurately identify them.
We also needed to properly categorize the data into certain types of cleaning environments before combining the accumulated data with SVM methods so that AI mode could properly distinguish different cleaning environments.
Q: What other improvements does Bespoke Jet™ AI feature compared to similar Bespoke Jet™ models?
Jeong & Choi: The major improvements that we would like to highlight are the vacuum’s suction and runtime performance.
Bespoke Jet™ AI features our most powerful suction and the longest battery life of our vacuums to date, providing up to 280W of suction power with a runtime of up to 100 minutes when fully charged. Compared to the previous model, that’s a 27% improvement in suction power.
And you can imagine, of course, through AI cleaning mode, it’s possible to deliver the same performance as Mid mode while saving 14% battery power.
Q: More broadly speaking, how does the launch of Bespoke Jet™ AI fit within Samsung’s vision for vacuum cleaners?
Kim: With the launch of Bespoke Jet™ AI, I feel that we have entered a new era. I am curious and excited to see what is next for us as we take on even greater challenges and turn what might have been impossible in the past into the achievements of tomorrow.
We will keep pursuing new consumer experience by applying the latest technologies such as AI and connectivity – of course not only in vacuum cleaner business, but also in other categories that Samsung Digital Appliances is dealing with. We hope that our customers are just as excited as we are about the innovations we are set to introduce in the near future.