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Create the world you want in Samsung 837X. Here’s how.


Attention metaverse fans: Samsung 837X is back with a customization quest that’s even bigger, bolder and more self-expressive.

Samsung is empowering guests to create the world they want for themselves in a freshly transformed Samsung 837X. There will be new worlds to explore, characters to interact with and prizes to win.

Since January, nearly 120,000 fans have visited Samsung’s immersive virtual world in Decentraland, which is modeled after its flagship store in New York City. 837X provides unique experiences that merge technology and culture, with new ways for people to connect.

What’s new in Samsung 837X

Starting today, at 8:37 PM EDT, 837X visitors can take the lead and curate personal experiences with an all-new customization-focused quest called You make it. As a creative hub that transcends the digital and physical, 837X will now be home to this one-of-a-kind “choose your own journey” quest.

The You make it quest is inspired by all of the ways Samsung empowers people to express their unique style, raising the bar for personalization and choice. Fans will be greeted by a completely redesigned 837X interior, filled with vibrant colors and a fun new look that encourages exploration and self-expression.

Samsung 837X Bespoke Island

The adventure begins with three mystical characters that embody the design, flexibility and connectivity of Samsung’s customizable technology. A bold tiger, an intelligent octopus and a sophisticated owl will guide each adventurer, based on their personal design spirit. From there, fans can explore dynamic patterns and colors of the sea, travel through an immersive jungle temple and climb adventurous mountain islands alongside each character.

What’s customizable, just for you

This quest is all about co-creation and unlocking the uniqueness of digital art. Down each winding path, visitors begin curating their own special non-fungible token (NFT) art, personalized and designed based on their decisions along the way. The art starts the same, but when it’s completed, it will be totally unique to individual journeys, despite the possibility of identical answers. That’s because Samsung has partnered with Pixelmind, which uses AI to empower users to create this generative art. The first 20,000 people to successfully complete the quest will receive their own special one-of-one creation. All participants who complete the quest will also unlock ways to earn You make it NFT badges to add to their growing 837X collection.

“We’re at the dawn of the age of true AI-enhanced creativity where your ability to be an artist is only limited by your imagination,” said Adam Levine, CEO, Pixelmind. “It’s an incredible moment, a truly disruptive technology, and we’re excited to partner with Samsung and the early explorers of 837X to bring this artistic vision into reality.”

What’s next

Each one-of-a-kind piece will start to be revealed the week of March 28. Then, people can share or display the collectible art pieces to commemorate their adventure within the metaverse.

NFT art has skyrocketed in popularity and the marketplace is booming. Giving people unique generative NFT art to share and display is just another way Samsung empowers people to show off their individuality. Earlier this year, Samsung announced that its cutting-edge 2022 TVs will feature an integrated NFT platform that enables people to discover, purchase, trade and enjoy their digital artwork in an intuitive way.

Samsung enables people to curate the life they want with the products they need. Our customizable line includes: new BESPOKE home appliances in vibrant colors, finishes and configurations that can evolve as your tastes and needs change; the Galaxy Z Flip3 Bespoke Edition with 49 color combinations that can be unmistakably yours; the Frame which turns the TV into a work of art; and much more.

So what are you waiting for?

If you’re new to the metaverse, check out this easy guide to learn more about Samsung 837X and how to become part of our community.

We can’t wait for you to take the lead and show off your design spirit at Samsung 837X. See you in the metaverse.

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