Samsung and KC Current Team Up To Elevate Fan Engagement

Samsung Electronics America celebrates the Kansas City Current’s successful regular season, capped by securing a postseason appearance and the club’s first-ever home playoff game at CPKC Stadium when the postseason begins in November. Samsung is the Official Display Partner for the team’s home at CPKC Stadium, the world’s first stadium purpose-built for a professional women’s sports team. Since the stadium’s historic season opener, Samsung displays have helped to create a dynamic fan experience befitting a world-class sports team. This season, the technology-forward environment will allow CPKC Stadium to host multiple championship events in the venue’s debut season.

From the beginning of the landmark stadium build, the KC Current wanted to engage its fans with a unique, modern venue experience powered by digital storytelling. The team sought a technology partner that would help bring their vision to life and align with their values, particularly in sustainability. Integration and installation partner AmpThink recommended Samsung. Samsung’s best-in-class display technology and engineering, as well as its commitment to using sustainable, smart packaging and shipping methods, made it a strong fit for the KC Current’s goals.

Today, the 11,500-seat stadium’s ecosystem of Samsung displays immerses fans from the moment they arrive through reinforced branding and content. The venue’s centerpiece is a spectacular 75-foot Samsung videoboard that sits against the picturesque backdrop of the Missouri River. When the KC Current takes the field, the videoboard draws attention to each member’s arrival with compelling visual stories. During matches, the display ignites excitement throughout the stands and makes match attendees feel part of the game with replays, fan cams and hype videos.

Samsung XFB Outdoor LED panels lining the perimeter of the field deliver sponsorship messages, inspiring brand affinity among the KC Current’s loyal fans. Samsung TVs and audio systems installed throughout the stadium ensure fans never miss a second of the action on the pitch, even when away from their seat. In keeping with their mutual commitments to sustainability, Samsung displays provide venue operators with multiple built-in modes to help control and reduce energy consumption.

“The KC Current has set a new standard for the fan experience in women’s soccer and professional sports with its digital storytelling and connected ecosystem of Samsung displays,” said Sukhmani Mohta, Chief Marketing Officer, Display Division, Samsung Electronics America. “By investing in a technology-forward, sustainable stadium, the team can effortlessly adapt its storytelling approach for future events. The stadium will continue to provide a platform for showcasing the best female athletes in the world. As an integrated digital solution, Samsung’s videoboard offers flexibility for the KC Current to also create dynamic storytelling experiences for larger corporate events.”

Corporate partners have been able to run custom content in different spaces throughout the venue and on the scoreboard to support fundraising efforts.

“Adding Samsung technology to the KC Current match day experience at CPKC Stadium has been incredibly beneficial for our team, fans and partners,” said KC Current Vice President, Marketing, Jocelyn Monroe. “The CPKC Stadium experience is second to none, and we’re so proud to have welcomed people from across the globe to Kansas City in 2024 to see what makes the Current the best women’s soccer club in the world.”

Read the full case study to learn more about the Kansas City Current’s pioneering use of Samsung displays to create a modern digital storytelling experience at CPKC Stadium.