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[Update] Samsung Dives Deeper into the Web 3.0 Space with Discord Launch

Update: The Samsung US Discord server reached more than 100,000 members within the first 12 hours of launching.


Today, Samsung is taking its next step into the Web 3.0 universe with the launch of Samsung US in Discord.  Following the successful launches of Samsung 837X, our immersive metaverse experience in Decentraland, and Samsung Superstar Galaxy on Roblox, the official Samsung US Discord server will activate on June 7 at 8:37am ET as a virtual destination to deepen connections with consumers and cultivate a community of creators. The Samsung US Discord server will bring users new groundbreaking experiences through the brand’s passion for bold innovation and its ability to push boundaries – both in the real world and the digital world.

The Samsung US Discord server is specially designed as a fun, interactive way for fans, gamers and creators to interact and get exclusive access to products, events, non-fungible tokens (NFTs), and other Web3-based wonders.

For the first 24 hours of June 7, early adopters of the Samsung US Discord server will get OG role access. From June 7-10, all fans will have the opportunity to be randomly selected for daily product giveaways in increments of 8, 3, 7 and then X. X will give Samsung an opportunity to keep fans guessing what’s to come, rewarding fans for ongoing engagement. Samsung US will also be a destination to participate in virtual versions of events happening at the physical Samsung 837 location and Samsung Odyssey gaming experiences.

“Virtual communication platforms, like Discord, enable us to cultivate a community where both current Samsung enthusiasts and brand new fans can unite. As these enthusiasts anticipate an NFT drop, exclusive product giveaway or virtual event, we get to explore this new frontier alongside them, allowing us to experiment, learn and ultimately, shape our metaverse future –  it’s tremendously exciting,” said Michelle Crossan-Matos, CMO, Samsung Electronics America.

Discord is the primary channel for Web 3.0 and metaverse experiences used by more than a hundred million people to hang out and talk with their friends and communities. The Samsung US Discord server marks the expansion of Samsung in the Web 3.0 and metaverse realm. Since January 2022, the brand has harnessed the metaverse to power consumer education around its strategic pillars – sustainability, customization, and connectivity – and engagement through immersive, interactive adventures. To date, Samsung has activated six themed quests and livestreamed events on platforms like Decentraland and Roblox, complete with concerts, mixed reality dance parties, user-generated NFT art, digital wearables, and more.

Join us on Discord, get in the conversation, and stay tuned for surprises.

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