03.16.23 / Home Appliances

Samsung Expands Bespoke Refrigerator Lineup with New Side-By-Side Model

Samsung is elevating the side-by-side refrigerator category with its first Bespoke Side-by-Side model, now available for pre-order. Bespoke Side-by-Side has a modern design and convenient connectivity to suit your style and fit your life. The new fridge is the latest addition to Samsung’s ever-expanding line of Bespoke home products, which spans kitchen appliances, laundry room and floor care.

Premium Design and Functionality

Bespoke Side-by-Side’s modern flat-front doors with recessed handles offer a new, stylish choice for side-by-side fridges. You can choose between two popular Bespoke finishes for the doors – White Glass or a fingerprint-resistant Stainless Steel.

In addition to its stylish Bespoke design, the refrigerator brings new, intuitive food storage features to the side-by-side category. New Auto Open Door sensors make it easier to open the large doors of the fridge. With just a light touch of the door handles, the fridge doors will pop open, making it easier to unload groceries or take items out of the fridge when your hands are full.

Samsung Introduces MyBespoke Learn More

You also have more room to store your food and make the best use of your kitchen space, with Bespoke Side-By-Side’s increased capacity of 28 cu. ft.[1]. Plus, you can fit tall or bulky items and configure your setup to your needs using Bespoke Side-By-Side’s adjustable shelves.


With Samsung’s Beverage Center™ inside your fridge, a dispenser and AutoFill Water Pitcher ensure refreshing cold, filtered water is always within reach. You can also add flavor to your water with fruit infusions or brew cold iced tea in your refrigerator using the pitcher’s built-in infuser. The Beverage Center™ is complemented by our Dual Auto Ice Maker, which supplies both cubed ice or smaller Ice Bites™, which chill drinks faster.

Convenient Connectivity and Everyday Sustainability

The new refrigerator offers seamless connectivity that makes it simple to track, manage and optimize its daily power consumption using the SmartThings app[2]. SmartThings Energy monitors and helps you optimize your energy consumption, and the new AI Energy Mode automatically optimizes the compressor speed and the frequency of your Side-By-Side’s defrost cycle based on your personal usage patterns and environment.


In addition, Samsung Bespoke Side-By-Side Refrigerator (RS28CB7600) is ENERGY STAR® Certified for its outstanding energy efficiency and it includes best-in-class refrigerator warranty coverage for parts and labor.[3]

Pre-order now through March 29 and save $600 on a Bespoke Side-by-Side fridge, available from Samsung.com and select retailers nationwide, including Abt, Best Buy, Nebraska Furniture Mart and PC Richards.

[1] Free standing model capacity is 28 cu. ft.; counter-depth model capacity is 23 cu. ft.
[2]Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[3] When compared to other manufacturers, based on number of components and years covered. This limited warranty is applicable to Bespoke Refrigerators purchased between 10/1/2022-9/30/2023. This limited warranty does not include Bespoke Panels. For Terms and Conditions and Eligible Models click here.

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