Macy Event Gear S3 Model ShotRIDGEFIELD PARK, N.J. – September 8, 2016 – On Wednesday evening, Samsung kicked off New York Fashion Week with Macy’s Presents Fashion’s Front Row, where the Samsung Gear S2 and the brand new Gear S3 wearable devices hit the runway.   The Gear S3 is the latest addition to Samsung’s wearable portfolio and is available in two different versions, the frontier and the classic.  With a timeless design, circular rotating bezel, connectivity functions in both Bluetooth and LTE, and mobile payment capabilities with Samsung Pay, the Gear S3 offers provides the perfect fusion of fashion and functionality.

<> on September 7, 2016 in New York City.

The show was truly a runway spectacle fusing music, fashion, beautiful visuals and technology.  Models were adorned in Samsung’s latest wearable devices as they debuted Macy’s feature fall looks in front of a live audience at The Theater at Madison Square Garden. The endless variety of stylish Gear smartwatch designs also came to life through captivating visuals and graphics on stage, which extended to attendees’ LED bands for a fun, immersive experience. Following the event, guests headed to the official after party where they enjoyed an interactive animated installation which allowed them to explore the Gear watch face designs in a new and exciting way.

As an extension of this collaboration, beginning this fall, the all-new Gear S3 will officially be available for purchase at Macy’s retail stores nationwide. For more information, please visit http://www.samsung.com/us/explore/gear-s3/.