01.12.21 / Enterprise

Samsung Helps Retailers Create a Safe Shopping Experience to Welcome Customers Back to Stores at NRF 2021

Talking Points

  • At NRF 2021, Samsung’s Parrish Chapman discusses how retailers are merging the online and offline shopper journey and how a sound content management strategy can increase a retailer’s overall ROI.
  • Samsung announces the newest line up of QBR Series Small Digital Signage 13” & 24” in both Versatile Standard and Touch Screen versions.
  • Further equipping retailers with purpose-built technology to streamline operations, Samsung will showcase the ruggedized mobile device family of handhelds and tablets.

Today at NRF 2021, Samsung Electronics America is proud to highlight how the company is helping retailers around the country usher in a new year with innovative technology to transform the shopping experience. In a digital world, retailers are competing with brands that sell directly to customers and online marketplaces that offer vast catalogs of products and one-click purchase convenience. As the expectations of the modern shopper continue to evolve, Samsung is working with retail businesses to exceed their customers’ expectations through technology.

Samsung Digital Signage

“As 2021 unfolds, Samsung looks to deepen its commitment to the retail industry and help create an inviting, safe space for customers as stores continue to open up around the country,” said Mark Quiroz, Vice President of Marketing, Display Division, Samsung Electronics America. “Samsung’s expansive display portfolio allows retailers to get creative with their in-store experience without sacrificing safety.”

Dynamic displays allow businesses and retailers to transform while staying competitive. Creating a connected experience, displays can maximize performance, drive transformation, and provide unique experiences to elevate a store above the competition.

Samsung Digital Signage

“The global pandemic has forced the retail industry to reexamine the customer journey and optimizing store operations is paramount to success in the future,” says Parrish Chapman, Samsung’s Director of Sales B2B Retail in the US Market. “Samsung is working with stores to elevate the in-store experience. From QLED 8K displays for high-impact content to in-window LED displays that bring customers in, Samsung is helping retailers adapt in an ever-changing environment.”

To create this modern shopping experience, Samsung calls upon its full display portfolio which includes:

Samsung QBR Series

NEW: QBR Series Small Signage Displays in both 13 and 24” Versatile Standard and Touch Screen allows retailers to embed small, high-resolution digital signage into compact portrait or vertical locations throughout the store to increase customer engagement and easy purchase.

QLED 8K Displays elevate your brand in-store with high-impact content that appeals to shoppers’ emotions and beliefs

MagicINFO enables real-time content management from any device at any time, ensuring your displays always provide relevant, compelling messages

In-Window and Semi-Outdoor LED Displays increase traffic and showcase the latest products and promotions

Interactive UHD Displays increase engagement and help customers find your store quickly, while creating space for your latest promotion

LCD/LED Video Walls at check-out drive loyalty program participation while reducing perceived wait times

Pro TV + 4K UHD Screens provide personalized, data-driven content and memorable experiences for customers

Outdoor LED + XPR-B Displays provide exceptional picture quality with clear visibility in a variety of conditions

The connected journey also features Samsung’s B2B mobile solutions, such as Samsung Galaxy XCover Pro, the sleek, durable, and enterprise-ready smartphone built for business. The XCover Pro will be shown with a new customized rugged Mobile Point of Sale solution from InVue, a global provider of enterprise grade mobile Point of Sale (mPOS) technology. Integrating the XCover Pro with the InVue NE360H case provides retail employees with increased mobility and flexibility to check out customers anytime & anywhere in or outside the store.

The solution also enables USB communication between the XCover Pro and your chosen payment device, 4’ certified drop rated spec as well as one cable that charges both the XCover Pro as well as your payment device simultaneously.   InVue also offers an optional five-bay station which can charge devices simultaneously without removing the XCover Pro from the NE360H case.

NRF attendees are invited to join Samsung’s Parrish Chapman and Daniel Hodges, Founder and CEO of Consumers in Motion Group at 2:00 PM EST on Tuesday, January 12 for ‘The Connected Customer Journey and Optimizing Store Operations with Samsung Displays’.

For information on Samsung’s full line up of technology products and solutions for retailers, please visit: https://www.samsung.com/us/business/products/displays/.

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