SAMSUNG Home Appliances Launches Integrated Marketing Campaign with Kristen Bell and Dax Shepard to Support New Product Innovations
RIDGEFIELD PARK, NY – May 18, 2015 – Samsung Electronics America, Inc., a leading innovator in home appliances, is supporting its latest product innovations with a national marketing campaign featuring Kristen Bell and Dax Shepard. The campaign, which debuts this week, shows Kristen and Dax in their new home, as they live their busy lives and juggle the joys and demands of a growing family. As they get ready to host a last minute housewarming dinner party, Samsung’s kitchen, laundry and cleaning products make planning and clean-up a snap and insure a perfect evening.
“Kristen and Dax embody a new generation of homeowners for whom technology is a given and high performing, stylish appliances are a must,” said John Herrington, Senior Vice President, General Manager of Home Appliances at Samsung. “They are spending more time at home entertaining and want innovations that surprise and delight them, and make their lives more convenient. For Kristen and Dax, an evening spent getting ready for guests with Samsung’s new appliances could not be easier or more fun.”
Developed by McKinney New York and directed by Tucker Gates, the campaign consists of a 60-second spot showcasing a suite of Samsung home appliance products, and two 30-second spots focused on Samsung’s laundry and refrigerator innovations.
The 60-second ad features Samsung Dual Door™ Range with Flex Duo Technology, with Kristen putting a tray of kale chips into the top of the range and a tray of lasagna into the bottom to highlight the ease of simultaneously cooking two dishes in two separate compartments at different temperatures. It also includes Dax using the bottom right compartment of the Samsung 23 cu. ft. Capacity Counter Depth 4DoorFlex Refrigerator, which can convert from refrigerator to freezer and back again thanks to Cool Select Plus technology. In this case, Dax is looking for leftover frozen Christmas gravy, but the compartment has been switched to a refrigerator to hold more wine for the party. Other featured products include the Samsung activewashTM Top Load Washer, with a convenient built-in sink with water jet and gentle scrubbing surface in the washer lid for pre-treating clothes; the Samsung Dishwasher with WaterWall™ Technology, which offers the convenience of washing your dirtiest dishes and delicate stemware safely at the same time without having to do multiple loads; and the Samsung POWERbot Robotic Vacuum, which delivers 60 times greater suction1 for superior cleaning on multiple surfaces.
The two 30-second spots featuring the Samsung activewash™ Top Load Washer and the Samsung 4DoorFlex Refrigerator round out the campaign.
Kristen and Dax were also featured as part of a Samsung Mobile holiday advertising campaign in December 2014.
“After spending time using our Samsung home appliances one word describes how Dax and I feel, “wow!,” said Kristen Bell. “There are so many cool innovations that make them fun and our household chores easier. Finally someone has put the same thought and ingenuity that you see in modern mobile devices into home appliances.”
For more information about Samsung appliances, visit www.samsung.com.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brands. To discover more, please visit www.samsung.com.