Samsung Inspires, Informs and Ignites the Holiday Entertaining Season
RIDGEFIELD PARK, N.J. – October 14, 2015 – Samsung Electronics America, Inc., a leading innovator in home appliances, is bringing a fresh burst of culinary energy and experiences to the holiday season. From an elegant new kitchen product line that redefines stylish design and powerful performance, to a long-term partnership with the world’s premier culinary college, to a major presence this weekend at one of the nation’s largest consumer culinary events, Samsung is providing people with new ways to enjoy and connect with cooking in the kitchen.
“Samsung’s mission is to excite people and provide them with smart ways to achieve culinary excellence in the kitchen. This is especially true during the holidays, when cooking and entertaining take center stage and people want to show off their culinary skills in new ways,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “This year, we are delivering stylish new product innovations, strategic partnerships, and hands-on cooking experiences that will transform the holiday entertaining experience while inspiring a new generation of home cooks.”
Black Stainless, Innovative and Thoroughly Elegant
From the black tie, to the little black dress, to the black stretch limousine, nothing encapsulates sophistication and simplicity more than black. And now Samsung is bringing a new level of elegance into the kitchen with the Black Stainless Steel Collection, a suite of premium products which offer the perfect combination of stylish design and smart innovations. The products – the 4-Door Flex™ Refrigerator, the Flex Duo™ Range with Dual Door, the Top Control Dishwasher with WaterWall™ Technology, and the Over the Range Microwave – offer unparalleled performance and flexibility in storing, preserving, cooking and heating up food, while making the post-dinner clean-up easier and more convenient than ever.
What’s most notable about the collection from a design standpoint is how, with its sophisticated black stainless color scheme, it instantly transforms and enhances the look of any kitchen. Black Stainless Steel products are also finger print resistant, which any home cook with kids who constantly touch and smudge the appliances will appreciate. And they all feature a magnetic surface, so you can display holiday cards or gift reminders on the front of the refrigerator to keep you on-track during the busy holiday season.
In addition to the Black Stainless Steel Collection, Samsung is also introducing another new product innovation just in time for the holidays. The Chef Collection Slide-in Dual Fuel Range combines award-winning Flex Duo™ technology with a combination gas cooktop and electric oven, creating a highly-precise and singular new cooking experience.
The Black Stainless Steel Collection and the Chef Collection Slide-in Dual Fuel Range are available starting this month.
Building the Kitchen of the Future with The Culinary Institute of America
Samsung and The Culinary Institute of America (CIA), which have long shared a common global commitment to culinary innovation and education, are embarking on a five-year multi-faceted partnership dedicated to engaging and exciting tomorrow’s most talented chefs. The partnership’s pillars include compelling educational programming (including new CIA classes), the creation and sharing of new and highly relevant culinary content, and a major commitment from Samsung to help the CIA create the “Kitchen of the Future” through the renovation of its main stage in Hyde Park, NY. The kitchen will include a full line-up of Samsung home appliance innovations, as well as Samsung TV LCD monitors. The transformation will start this fall and, once completed, will stand as a vibrant new hub of cooking passion and innovation.
“We’ve been closely watching how Samsung has emerged as a true global home appliance powerhouse and an unsurpassed leader in the culinary space, and we are excited and proud to be forming this first-of-its-kind collaboration,” said Dr. Tim Ryan, president of The Culinary Institute of America. “We look forward to working closely with Samsung to create and expand an exciting worldwide imprint of content, engagement and innovation in the months and years ahead.”
Activating at the Food Network & Cooking Channel New York City Wine & Food Festival presented by FOOD & WINE
From having an eye on future culinary talent to celebrating some of today’s hottest chefs, Samsung will have a strong presence at the Food Network & Cooking Channel New York City Wine & Food Festival presented by FOOD & WINE (October 15-18), showcasing its new product innovations and creating culinary experiences for thousands of food lovers and cooking innovators.
The centerpiece of the brand’s festival activation will be the Samsung Lounge, a chic and immersive space located at Pier 92 in which attendees will be able to sit and relax, enjoy prepared snacks and one-on-one chef demos, and learn more about Samsung’s products. Special lounge events on Thursday through Sunday will include Giada De Laurentiis’ Italian Feast presented by Ronzoni sponsored by the New York Post, Blue Moon Burger Bash presented by Pat LaFrieda Meats hosted by Rachael Ray, Jets + Chefs: The Ultimate Tailgate hosted by Joe Namath & Mario Batali, and Meatopia presented by Creekstone Farms hosted by Michael Symon.
On Saturday and Sunday, Samsung appliances will be prominently featured at the prestigious Grand Tasting presented by ShopRite featuring Samsung® Culinary Demonstrations presented by MasterCard at Pier 94, where some of the top culinary talent in the world will also conduct tastings and engage with attendees.
All proceeds from the Festival benefit the hunger-relief organizations Food Bank For New York City and No Kid Hungry®. For more information, a full schedule of Samsung activities, and to purchase tickets, go to nycwff.org, or call 866.969.2933 or by visiting the on-site Box Office located outside Pier 94.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), is a recognized innovation leader in consumer electronics design and technology. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA delivers a broad range of digital consumer electronics, mobile products and wearables, wireless infrastructure, IT and home appliance products. Samsung is the market leader for HDTVs in the U.S and one of America’s fastest growing home appliance brands. To discover more, please visit www.samsung.com.