Samsung Launches The Freestyle+ AI Smart Projector

Samsung today announced availability for The Freestyle+ – a sleek, lightweight AI-powered projector designed to adapt to how you want to watch¹. Delivering an optimized, larger-than-life viewing experience of up to 100 inches, The Freestyle+ is the ultimate on-the-go entertainment solution, combining cutting-edge AI features, vibrant visuals, and immersive audio in a highly portable design.

“With The Freestyle+, we are redefining the boundaries of portable entertainment,” said Shane Higby, Head of Home Entertainment at Samsung Electronics America. “By integrating powerful AI capabilities that instantly adapt to any environment – like adjusting for patterned walls, calibrating to a room’s lighting, or automatically avoiding obstacles – we are giving users the ultimate freedom to watch however and wherever they choose. Our goal was to create a truly seamless ‘point and play’ experience, allowing them to instantly transform any space into a personalized, immersive experience.”

Intelligent Projection That Adapts to Your World

Gone are the days of needing a perfectly blank white wall or a dedicated projector screen. The Freestyle+ utilizes advanced AI and sensory technology to ensure your content is crisp, clear, and properly aligned, no matter where you aim it:

• 3D Auto Keystone² & Wall Calibration³: Instantly corrects distortions on irregularly shaped or non-flat surfaces. The projector calibrates color and brightness to match the surface’s design, ensuring clear viewing even on patterned wallpaper or colored walls.
• Screen Fit & Obstacle Avoidance3: Adjusts the projection to fit into a particular space on your wall, and can detect objects in the projection path, shifting the image placement for uninterrupted viewing.

• Real-time Focus: A built-in ultrasonic motor can automatically detect the distance to the viewing surface, focusing the content instantly for a clear picture without delay.

Brilliant Visuals and 360° Sound

The Freestyle+ also packs a powerful audiovisual punch, bringing a brilliant Full HD experience wherever you go.

• Light, Bright, and Vivid: With up to 430 ISO lumens, PurColor, and HDR10+ support, the projector delivers vibrant colors, enhanced contrast, and striking depth for movies, shows, and fast-paced games – both indoors or out.
• Immersive 360° Audio⁴: Fill your space with rich, full-bodied sound powered by a built-in speaker with dual-passive woofers. For an even more robust audio experience, Q-Symphony technology⁵ allows synchronized audio with compatible Samsung soundbars and WiFi speakers.

Endless On-the-Go Entertainment

The Freestyle+ isn’t just a projector; it’s a complete, portable entertainment hub ready for any adventure.

• Smart Hub & Cloud Gaming: Access your favorite streaming apps effortlessly. Enjoy 750+ subscription-free channels on Samsung TV Plus⁶, or stream games directly from the cloud via Gaming Hub⁷ – no console required.
• Vision AI Companion⁸: Integrates advanced Samsung AI features into a single dashboard. Using Bixby and Gemini, you can ask your TV anything, get recommendations, and more – wherever you take The Freestyle+.
• Seamless Mobile Connection: Project content instantly from smart devices. Use Tap View⁹ or Smart View with compatible Galaxy devices, or Apple AirPlay 2¹⁰ to mirror your screen effortlessly.
• External Battery Compatible¹¹: Keep the entertainment going uninterrupted outdoors or on the move by connecting the portable Freestyle Battery Base or any compatible USB-C battery option.

The Freestyle+ (LFF3H) is now available across select retailers and Samsung.com for $1,199.99.

1 Utilizes AI-based formulas.

2 Results may vary depending on wall texture, lighting, and other conditions

3 Wall calibration and Obstacle Avoidance require user activation before use

4 Room-filling effect works in indoor environments only.

5 Requires compatible soundbar or WiFi speaker, sold separately.

6 Samsung Account and internet connection required for network-based smart services, including streaming apps and other smart features. Without Account log in, only external device connections available. Channels may vary by location and are subject to change. UI is subject to change without prior notice.

7 High speed internet connection, additional gaming service subscriptions and compatible controller required.

8 AI inputs and queries may be recorded and shared with 3rd party providers. Requires Samsung account and consent to Viewing Information Service; must be 18 years or older. Accuracy not guaranteed. Check results

9 Compatible with select Samsung Galaxy mobile devices, including phones, tablets and computers.

10 Compatible with select Apple devices, including phones, tablets and computers.

11 The Freestyle Battery Base sold separately. Samsung is not liable for third-party external batteries.