Samsung Partners With Warner Bros. Pictures and DC Studios To Bring ‘Supergirl’ Experiences to Fans

Samsung today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through a variety of global experiences. This includes a new “Supergirl” collection for Samsung Art Store¹, rolling out now across Samsung Art TVs². Plus, Samsung is hosting a fan sweepstakes³ in collaboration with electronics retailer Best Buy, and participating in select U.S. and U.K. experiences in support of the film’s global release.

As the global TV market leader for 20 consecutive years⁴, Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

“Supergirl” Samsung Art Store Collection

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving users a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available now through March 8, 2027. Featuring 15 digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.⁵

Global “Supergirl” Activations

As part of the film’s global press tour, the Supergirl Rest Stop pop-up at Phonica Records in London on June 20 featured Samsung 2026 TV and home audio lineups throughout film-inspired spaces, including Supergirl’s bedroom, Kara’s Ship, the Intergalactic Bus Stop and Space Bar.

Additionally, to demonstrate that “seeing is believing,” Samsung hosted the Samsung Micro RGB Lounge during the “Supergirl” press tour in Los Angeles on June 5 and 6.  Attendees were invited to interact with the cutting-edge Samsung Micro RGB TV and view special “Supergirl” content. Embedded within the content was a hidden message that could be deciphered with the new standard of color unlocked by Samsung Micro RGB TVs. As guests searched for the message, they experienced the next-gen color and realism that Samsung delivers.

Now, fans will have the chance to uncover the hidden message on Samsung Micro RGB TVs firsthand. In the U.S., Samsung and Best Buy are launching “Supergirl” sweepstakes at more than 600 participating Best Buy stores nationwide from June 22 through July 19. Special “Supergirl” content will play on Samsung Micro RGB TV displays in each store, where the display’s precise color expression will reveal a hidden riddle. The answer to this riddle will unlock additional entries to the sweepstakes.

Eligible fans will have the chance to win a variety of prizes, including:

• One (1) Grand Prize: A premium entertainment upgrade featuring a 65” Samsung Micro RGB (R95H) TV and a Samsung Q-Series Soundbar (HW-Q930H). The winner will also receive a four-day/three-night trip for two to Burbank, CA, which includes the Warner Bros. Studios Tour and a highly exclusive, VIP tour of the Warner Bros. Archives—a facility closed to the general public.
• Two (2) First Prizes: A 65” Samsung Micro RGB (R95H) TV and a Samsung Q-Series Soundbar (HW-Q930H).
• One Hundred (100) Second Prizes: A digital code redeemable to watch Supergirl on the Movies Anywhere platform once the film is available on digital.

To find a participating Best Buy location or learn more about the Samsung Micro RGB TV, please visit https://www.bestbuy.com/SamsungMicroRGBSupergirl.

As the global TV market leader for 20 consecutive years,⁵ Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

For more information, visit www.samsung.com.

1 Paid-subscription required. Samsung Account required for network based smart services, including streaming apps and other smart features. Separate computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

2 Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, except S90H and S85H.

3 NO PURCHASE NECESSARY. Ends 11:59p.m. CT on 7/19/26. Open to 50 US/DC, 18+. Visit bestbuy.com/SamsungMicroRGBSupergilOfficialRules for Official Rules. Void where prohibited

4 Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.

5 Source: Omdia, Feb. 2026. Results are not an endorsement of Samsung.