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Samsung Expands Ultra-Large TV Line-up with New 98” Model

New Crystal UHD 4K model joins the growing Samsung 98”-class TV portfolio alongside Neo QLED 8K, Neo QLED 4K, and QLED 4K


Samsung Electronics America today announced the 98” – Class Samsung Crystal 4K TV (DU9000), the newest addition to the expansive 2024 Samsung TV lineup. It delivers picture quality that’s specifically optimized for the big screen, along with true-to-life colors that make your favorite content come to life. The new 98” screen will be available for $3,999.99 at and across select retailers.

“Just a few years ago, 65” TVs were considered ‘big.’ Today, people want even bigger screens. In fact, the number of 98” TVs sold across the industry has grown nearly 15 times since last year,” said James Fishler, Senior Vice President of Home Entertainment, Samsung Electronics America.

“Not all large screens are created equal though. With Samsung, you can count on leading picture quality with advanced connectivity built right in, plus added-value features like endless content with Gaming Hub1 or free entertainment with Samsung TV Plus. These stand-out features are available on Samsung ultra-large screens and at a variety of price points – so you can shop with confidence for the TV that best fits your lifestyle.”

Super-Big Screens with Dazzling Quality

The Samsung 98” Class Crystal UHD (DU9000) is built with Supersize Picture Enhancer, which optimizes picture quality for the bigger screen. As screens get larger, so do their pixels – Supersize Picture Enhancer can increase sharpness and reduce visible noise across every scene. That means you can enjoy what you’re watching without any pixel distortion, even at the 98” size.

The TV is also designed with 4K upscaling, PurColor, and HDR – transforming all of your content into amazing 4K and offering an even wider spectrum of colors for what’s on screen. Whether you’re bringing the cinematic magic of the movie theater directly into your home, cheering for your team during the big game, or even looking to be totally immersed in your favorite gaming titles – you’ll feel like you’re right in the middle of the action.

With Motion Xcelerator2 and up to a 120Hz refresh rate, your gaming experience will be even smoother, too. The screen offers Game Bar built in, so you can easily change the screen ratio for your favorite gameplay, and try features like AI Auto Game Mode, Mini Map Auto Detection, and Virtual Aim Point.

More Super-Big Options from the Global #1 TV Brand3

As the #1 TV brand for 18 years running, Samsung offers the largest portfolio of connected screens, so no matter your space or setup you have a great option to choose from. The 98” Class Crystal UHD (DU9000) joins the cutting-edge line-up of ultra-large Samsung TVs, which includes:

  • Samsung Neo QLED 8K (QN990C): Dive into a next-level 8K viewing experience. Built with the Neural Quantum Processor 8K and Neo Quantum HDR 8K Pro, this TV can upscale every movie night using AI4, so you can enjoy your favorite films in crisp detail, stunning depth, and with shading and textures that appear just as the director intended. It also sports a slim, 360-degree metal profile with an Infinity-all-metal design, you can fully immerse yourself in a next level viewing experience.
    Samsung 98-inch New QLED 8K, QN990C
  • Samsung Neo QLED 4K (QN90D): Catch every detail across both dark and bright scenes upscaled into clear and crisp 4K resolution. The Samsung Neo QLED 4K screen delivers precise lighting from Mini LEDs to boost brightness, so you don’t miss a thing. Plus, with Neo Quantum HDR+ your content come to life in remarkable quality, and everything on screen looks true enough to touch. Its Neo Slim design delivers an ultra-slim silhouette that beautifully complements any room.
    Samsung Neo QLED QN90D
  • Samsung QLED 4K (Q80C): The Samsung QLED 4K model punches up the contrast, using super-precise LEDs to elevate your viewing experience – even in sunlit rooms. Thanks to the Neural Quantum Processor with 4K upscaling, you can sit back and be mesmerized as your content is transformed – whether you’re streaming an HD movie, watching live sports, or even looking back at home videos. Plus, it offers a breathtaking SuperSlim Design that seamlessly integrates into your space.
    Samsung 98-inch QLED Q80C

The entire Samsung 98” line-up is also designed with Supersize Picture Enhancer, providing you with the best possible viewing experience no matter which TV you go with. The recommended viewing distance for a 98-inch TV is just six to 12 feet – making it perfect for medium-to-large living rooms and open layout homes.

The newest Samsung TVs offer the 2024 Tizen OS, which is redesigned to bring content front and center in a fresh layout. New in 2024, each member of the household can create a profile for personalized recommendations and enjoy a more customized overall experience.

Plus, the TVs deliver added features that you can only get from Samsung – whether it’s the ability to upscale every moment with AI, enjoy endless content, use your TV as your home hub, experience sustainability-forward packaging and accessible products, or the knowledge that your personal data is protected by Samsung Knox.

For more information on Samsung TV and audio products, visit

1 Internet connection, additional gaming service subscription and compatible controller required.
2 *Motion Xcelerator 120Hz is sometimes called Motion Xcelerator Turbo.
3 Source: OMDIA (
4 Uses AI-based formulas

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