Samsung Onyx Brings a New Premium Moviegoing Experience to RoadHouse Cinemas Scottsdale

Samsung Electronics America today announced that RoadHouse Cinemas installed a premium large format Samsung Onyx display at its Scottsdale, Arizona, location, introducing the state’s first Cinema LED screen. The 12-meter display in auditorium 10 anchors a new premium experience format offering.

As audiences increasingly seek premium formats for major blockbuster releases, theatres are expanding how they present films on the big screen. RoadHouse Cinemas’ adoption of Samsung Onyx brings a new viewing option to Scottsdale, combining vivid imagery with the comfort that defines its venues.

“Moviegoers want a trip to the theatre to feel special, especially when they’re seeing a highly anticipated film,” said David Phelps, Head of the Display Division, Samsung Electronics America. “Investing in premium cinema experiences gives operators an opportunity to distinguish their venues and make a lasting impression to encourage repeat visits and strengthen the theatre’s role as a destination for shared entertainment.”

Bringing every scene into sharper focus

Samsung Onyx replaces traditional projection with a direct-view LED display, delivering consistent clarity and brightness across the screen. Its true black levels, infinite contrast ratio and exceptional color accuracy help bring depth and detail to the cinematic image, from dark scenes to bright landscapes.  Its brightness also allows audiences to enjoy vivid imagery even with auditorium lights on, offering greater flexibility than traditional projection.

As the world’s first DCI-certified Cinema LED display, Samsung Onyx supports cinematic high dynamic range (HDR) at brightness levels up to 300 nits—more than six times the standard 48-nit brightness of traditional movie theater screens. It also supports 4K resolution and 120 frames per second. These capabilities enable vivid highlights, detailed imagery and smooth motion for compatible content. With GDC’s DCI-certified SR-5520 HDR and HFR media server, Samsung Onyx also delivers cinematic High Dynamic Range (HDR) picture technology, frame rates of up to 4K 96Hz², presenting true-to-life imagery and ultra-smooth motion.

RoadHouse selected Samsung for its established LED expertise and successful deployments in theatres across the United States and internationally. The project supports the operator’s goal of becoming a go-to destination for film fans seeking the latest releases in a premium format.

Building a complete premium experience

The Scottsdale auditorium combines Samsung Onyx picture quality with RoadHouse Cinemas’ focus on comfort. Compatibility with leading cinema audio solutions allows the theatre to complement the on-screen presentation with DTS:X immersive sound, while new heated recliners let guests settle in comfortably.

“At RoadHouse Cinemas, we’re always looking for new ways to make moviegoing more memorable and give audiences a reason to choose the big screen,” said Josh Snider, President and CEO of RoadHouse Cinemas. “Bringing the first Cinema LED screen to the state represents an exciting step forward in that commitment. Samsung Onyx allows us to deliver the kind of exceptional picture quality audiences expect from a premium cinematic experience, while combining it with the comfort, hospitality and atmosphere that define RoadHouse Cinemas. Together, we’re creating an experience that goes beyond watching a movie and gives guests another reason to keep coming back.”

CineUnion, LLC, the exclusive master distributor of GDC digital cinema solutions in the Americas, serves as the cinema reseller and system integrator for the project. SoCal CINETECH, subcontracted by CineUnion, provides the Onyx frame and installation services. The project encompasses one auditorium at RoadHouse’s Scottsdale location.

RoadHouse Cinemas Scottsdale joins a growing group of venues bringing Samsung Onyx to the big screen, including GTC Trilith Cinemas, the Culver Theater in Culver City, Calif., and Pathé Palace in Paris, France. Spanning multiple generations of the technology, these deployments reflect how theatres around the world are embracing Cinema LED to expand premium theatrical offerings.

During the first month of operation, Roadhouse Cinemas’ new premium large format LED and DTS:X Immersive Sound will have no upcharge to encourage patrons to come and experience the new SAMSUNG Onyx LED screen.

For more information about Samsung’s display solutions, visit www.samsung.com.