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Samsung Reopens Doors to Samsung 837 as a Premium Retail Experience Store Highlighting Connected Living


Samsung is re-opening the doors to Samsung 837 and welcoming consumers back to a transformed retail experience space with smart home inspiration around every corner. Located in the heart of New York City’s Meatpacking District, Samsung 837 will now offer a new way to preview the power of connected living with the chance to see, try and buy products in-store. With 72% of U.S. households owning at least one Samsung product and 25% of U.S. households owning three or more Samsung products,1 Samsung is showing people how life can be easier, more enjoyable and productive when your tech is seamlessly working together.

“What makes Samsung special is our ability to offer an integrated portfolio of products and smart home solutions to help consumers take on life, work and wellness with ease, and that is exactly what Samsung 837 will do,” said Matthew Dean, SVP, Direct-to-Consumer Division, Samsung Electronics America. “Our home in the Meatpacking District will continue to be a place to celebrate and cultivate our communities, while also serving as a convenient shopping destination that showcases the power of connectivity.”

“Samsung has been leading the way in letting people experience the best a brand has to offer and now goes even further with the reopening of Samsung 837 and shoppable SmartThings Home, right here in The Meatpacking District,” said Jeffrey C. LeFrancois, Executive Director of the Meatpacking Business Improvement District. “Our unique retail collection accompanied by our cultural, dining and hospitality scene allows visitors to enjoy the neighborhood from day to night.”

New to the space is the first Samsung SmartThings Home in the U.S., which builds on the company’s vision for a more connected world laid out at CES 2023, where devices seamlessly work together, so you can focus on what matters most, like your loved ones, your space and the environment. With over 14 billion connected devices on the market, and an average of 22 connected devices in each U.S. household2, Samsung 837 is designed to inspire people to unlock the connected life they aspire to have. Once inside, guests will be able to:

SEE: Witness the magic of seamlessly connected Samsung products in action throughout the home. Imagine your outdoor space filled with friends watching your favorite photos and videos on your Terrace Outdoor QLED 4K TV. Dream of your Bespoke kitchen, where customization and connectivity convene, perfectly tailored to your unique lifestyle. And even amp up your productivity in a home office built for hybrid work and play, using the new Galaxy S23 Ultra and Galaxy Book3 Pro. With 474 ENERGY STAR certified Samsung base models, including 100% of dishwashers, front-load washers, air purifiers and notebook PCs; 94% of refrigerators; 48% of top load washers; and 48% of dryers, explore all of the ways that you can experience connectivity with SmartThings Energy, while cutting down on costs and energy usage.3 In fact, the U.S. Environmental Protection Agency (EPA) recently awarded Samsung the first mass-market Smart Home Energy Management System (SHEMS) certification for its efforts to enrich and expand SmartThings Energy!

  • TRY: Test out what it’s like to step into smarter, stress-free living with Samsung tech – starting with your favorite products already at home. Transform your living room into a home theater or karaoke lounge with the power of a Smart TV (like The Frame), Phillips Hue lights and the SmartThings App on your phone. Or, level-up your cooking using your connected kitchen with recommended SmartThings recipes, a simpler clean-up and so much more. And it’s just the beginning! With Samsung’s broad connected device portfolio and vast partner ecosystem, keeping your home humming and enjoying epic entertainment has never been easier.
  • BUY: Start building your dream smart home with all of the convenient ways to shop. Chat with knowledgeable Samsung team members before heading home with your favorite products. Or, have them delivered right to your door. And for the very first time, beginning March 10, our Buy Online, Pick Up In-Store program will be expanded to include Samsung 837.4 To add to the excitement, get rewarded for in-store and online purchases with the recently enhanced Samsung Rewards program. Check out all the perks including deeper discounts on Samsung products, services, accessories, and even early access to special sales events for our Platinum members.

To help celebrate the re-opening, join us at Samsung 837 tomorrow, Wednesday, February 22, for our housewarming with special guest, Jeffrey C. LeFrancois, from the Meatpacking Business Improvement District. Enjoy food, fun and familiar faces around the neighborhood as Chef Esther Choi, Chef Chris Cho and Carlos D. Harris lead hands-on workshops and demos. Head over starting at 4pm ET to be one of the first to experience our programming, try out connected living in the Samsung SmartThings Home and browse some of our latest and greatest tech recently unveiled at Unpacked, including the Galaxy S23 and Galaxy Book3 series.

Samsung 837 will continue to offer services to care for your devices including convenient, accessible and quality repair options, as well as advice on extending the lives of your products. As one of over 1,700 e-waste drop-off locations in the U.S, Samsung 837 will remain a space that empowers consumers to have a meaningful impact on the environment by responsibly recycling.

We can’t wait to see how you embrace the power of more sustainable, connected living!

Visit for more on Samsung 837.

1 Source: Samsung Cross Category Ownership Study, 2021
2 Source:
3 With ENERGY STAR™-certified products, you can save up to 24% of your household energy bill or about $450 annually. Source:
4 Pending availability. For more, visit

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