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Samsung Expands Its Signature Bespoke Lineup to the Rest of the Home


Building on the success of Bespoke refrigerators, Samsung is empowering families to bring their personal style to the kitchen with new appliances

Bespoke Column

Samsung Electronics America, Inc., today expands its popular Bespoke line of appliances to the rest of the home, launching a complete suite of kitchen products along with new lifestyle products that offer home cleaning and clothing care solutions.

From how families make use of their living spaces to the design materials they choose, many things have changed at home over this past year, including the way people use their appliances. Samsung Bespoke appliances are beautifully designed, allowing families to express their unique style, and offer them the flexibility and connectivity they are looking for.

Samsung Bespoke refrigerators have become known for their trendsetting design — and now families can extend that design to the rest of their kitchen. The Bespoke kitchen suite allows them to express their style by personalizing their appliances with unique colors. The extended lineup offers premium, connected appliances, including the Front Control Slide-In Range, which has Samsung’s signature Smart Dial, a matching over-the-range microwave, and a complementary Linear Wash dishwasher.

“We’ve seen a tremendous response to our Bespoke refrigerators, which families love because they come in an array of changeable colors and materials that fit any interior décor,” said John Herrington, Senior Vice President, General Manager of Home Appliances, Samsung Electronics America. “By expanding our Bespoke offerings, families can now bring their personal style to the rest of the kitchen — and the rest of the home.”

The new Bespoke kitchen appliances match Bespoke refrigerators, so families can unify the aesthetic of their kitchens. Bespoke refrigerators are available now in 4-Door Flex™, Flex Column, and Bottom Freezer models. Families can choose from among a number of versatile configurations and customizable colors, and design their perfect set-up, by visiting the Bespoke Design Studio.

In celebration of the Bespoke lineup, Samsung is collaborating with popular artists to design limited-edition refrigerator door panels. In the U.S., an exclusive 4-Door Flex panel design created in collaboration with artist Andy Rementer is available now on

Samsung's exclusive 4-Door Flex panel design created in collaboration with artist Andy Rementer

Samsung’s exclusive 4-Door Flex panel design created in collaboration with artist Andy Rementer

Bespoke Clothing Care and Cleaning

As families spend more time at home, Samsung’s lifestyle products offer them new ways to keep their homes clean and hygienic. Samsung is introducing a new line beautifully designed Bespoke products that make cleaning easier and more enjoyable, including a new AirDresser™, Cube Air Purifier, and the Jet™ Cordless Stick Vacuum.

Bespoke Jet

Bespoke Jet

Bespoke AirDresser has a new Crystal Mirror finish and it will be available in 18 and 24-inch models, offering more flexibility to fit any size home. It uses a powerful combination of steam and airflow to relax light wrinkles, remove dust and odors, and refresh not just clothing, but outerwear, bedding, and soft toys, too. To help simplify clothing care routines, Bespoke AirDresser has Wi-Fi connectivity that allows it to sync to a Samsung washer, and send notifications to a smartphone when cycles are complete.¹

AirDresser (Crystal Mirror)

Bespoke AirDresser

Bespoke Cube Air Purifier will be available in Gray or Deep Green and its grill pattern can be customized with a herringbone design. Its compact and designer-inspired looks allow it to blend in to any room. Its quiet, Wind-Free™ design pulls in air from five directions for maximum efficiency, and includes an extra filter that can trap pet fur and dander. Bespoke Cube also allows families to monitor indoor and outdoor air quality using a smartphone.²

Bespoke Cube Air Purifier

Bespoke Cube Air Purifier

Bespoke Jet Cordless Stick Vacuum will be available in new color options. It has a redesigned, total cleaning solution with Samsung’s Clean Station™ and charging station built into the dock. It generates up to 210 watts of suction power, while maintaining a top-tier lightweight design.³ Once it’s finished vacuuming, simply dock the vacuum, and it will empty and charge on its own, at the same time. 

Samsung’s new lineup of Bespoke appliances will be available later this year. For more information, please visit

[1] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Compatible Wi-Fi-enabled Samsung washer required.
[2] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[3] Suction tested based on the IEC62885-2 Cl. 5.8 standard, tested at the inlet of the non-motorized tool, using Jet mode. Based on internal tests.

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