RIDGEFIELD PARK, N.J. – November 14, 2017 Samsung Electronics America, Inc., the leader in home entertainment, today announced The Frame has been chosen by Oprah Winfrey and the editors of O, The Oprah Magazine as one of Oprah’s Favorite Things for the 2017 holiday season. Newly available this week in a 43” model, The Frame is an elegant 4K UHD Smart TV designed in collaboration with renowned designer Yves Béhar that transforms into a gallery-like art display, delivering a premium entertainment experience combined with innovative and aesthetically-pleasing design.

Samsung the Frame TV

“The Frame is an innovative combination of technology and design that changes the way you think about and experience TV,” said Dave Das, Senior Vice President, Consumer Electronics Marketing for Samsung Electronics America. “By combining art and entertainment in an entirely new way, The Frame is a truly elegant TV hidden in plain sight – transforming any living space by delivering beautiful design and content while blending into your home.”

Ms. Winfrey and the editors of O, The Oprah Magazine recognized The Frame for this year’s holiday gift guide for its unique solution for the void in the living room that forms when a traditional television is turned off. With The Frame, consumers can enjoy 4K UHD picture quality and can display over one billion shades of color. When not displaying TV or movies, The Frame becomes a customizable work of art that can elegantly exhibit artwork and photographs via ‘Art Mode.’

Each holiday season, Ms. Winfrey and the editors of O, The Oprah Magazine assemble a list of standout products to create the ultimate holiday gift guide. This year’s list is the biggest in the history of Oprah’s Favorite Things with 102 products. The list has become one of the most respected annual gift guides for consumers as they shop for the whole family.

“Can you believe this is a television? Finally, a way to get rid of the black screen,” says Oprah in the December issue of O, The Oprah Magazine. “The Frame transforms your TV into a work of art. You select the frame, the layout, and the painting or photograph, either from a large gallery of choices or your own album. Program it and prepare to be amazed.”

Consumers have access to 100 professional works pre-loaded on The Frame to exhibit via the exclusive ‘Samsung Collection.’ The works featured in the collection represent a range of genres, compositions and subjects including Landscapes, Architecture, Wild Life, Drawing, Digital Art, Action, Still Life, Patterns, Urban Abstract and From Above.  Additionally, users can access Samsung’s ‘Art Store,’ a growing library of more than 400 pieces of established and emerging artists, and works from international galleries and museums including Sotheby’s and Madrid’s Prado Museum among other well-known galleries like the Albertina Museum, Artspace, LUMAS, Magnum Photos, Saatchi Art and Sedition. Easily accessible on The Frame, the Art Store allows consumers to purchase an individual piece for $19.99 or subscribe to the full collection for $4.99 per month. Owners can also save and upload their favorite personal artwork or photographs to The Frame using “My Collection.”

The Oprah’s Favorite Things list, including The Frame by Samsung, can be viewed online at Oprah.com and in the December issue of O, The Oprah Magazine, on newsstands today.

The Frame is available in three sizes: 43-, 55- and 65-inches, starting at $1,299.99 through Samsung.com and select retailers. For more information, please visit http://www.samsung.com/us/frame-tv/.