New flagship combines premium design, sophisticated picture quality, AI and an immersive sound experience

Samsung Electronics Co., Ltd. introduced today its cutting-edge QLED 8K line at CES 2020 in Las Vegas, offering a glimpse into the next generation of picture quality. With AI-based innovations that make the viewing experience more immersive, and connected features that make consumer lifestyles more integrated, the QLED 8K line delivers the ultimate entertainment home experience on the market today.

The 2020 QLED 8K lineup offers consumers an unprecedented viewing experience as well as unparalleled smart home integration. It leverages the power of machine learning to optimize audio, video and smart capabilities. And it offers a range of smart features powered by Tizen, so consumers can more easily interact with their home and mobile devices, and access new features like Samsung Health.

The ultimate expression of these innovations is the new, flagship Q950TS QLED 8K TV, Samsung’s first TV to combine premium 8K picture quality with impressive surround sound audio and a stunning, ultra-thin form factor.

“2020 will be a tipping point for our industry, the year when 8K broke into the mainstream as the definitive viewing experience,” said Joe Stinziano, Head of Consumer Electronics Business at Samsung Electronics America. “Our 2020 8K lineup delivers that experience. Its unprecedented immersive capabilities and unparalleled smart features empower consumers to pursue their passions more simply and more comprehensively than ever before.”

Reinventing TV Design

2020 Samsung QLED 8K TV - CES 2020

The Q950 design harmonizes with any space. Samsung practically eliminated the bezel around the display to create a screen-to-body ratio of nearly 99 percent, the highest in the industry. When consumers watch from the average viewing distance of ten to fifteen feet, the bezels disappear to create an immersive Infinity Screen effect.

In addition, the Q950 is only 15 millimeters thin and features a completely flat black, which allows consumers to place the Q950 flush against the wall or display its striking silhouette on a media stand.

Redefining Picture Quality

The 2020 QLED 8K lineup reflects Samsung’s commitment to leading the industry in the implementation, adoption, and playback of 8K resolutions. Every Samsung 8K TV shipping today meets the requirements of the 8K Association’s Certified Test Specifications and carries the CTA 8K Ultra HD Display Definition logo.

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This year, consumers will also be able to enjoy and stream AV1 codec videos filmed in 8K on QLED 8K TVs. All Samsung TVs in the 2020 8K line will ship with this capability built-in. And, Samsung is working with partners like YouTube to create pathways for streaming native 8K content.

In addition to building out the 8K ecosystem across the industry, the QLED 8K lineup helps consumers to experience the power of 8K resolution even when they’re watching lower resolution content. In this way, the Q950 sets the gold standard for immersive 8K picture quality.

Based on powerful Samsung semiconductor technology, the Q950’s next-generation Quantum Processor 8K features improved AI-based upscaling capabilities that use machine learning to analyze and identify the characteristics of individual pixels. It then restores different elements of the image to create a pristine 8K picture, regardless of the content source.

The Q950 also leverages the power of AI to ensure that nothing distracts viewers from their content. While other TV sensors can only adjust screen brightness based on the ambient light within the room, Adaptive Picture analyzes the brightness of the room, as well as the scene being played on the screen, to optimize brightness and maintain contrast in high-glare environments.

Another common issue for consumers streaming content is the speed of their internet connection. AI ScaleNet uses cutting-edge compression to significantly cut the amount of bandwidth needed to stream content. This helps consumers enjoy a higher quality image, and a smoother streaming experience, even if they have a slower internet connection. Samsung Electronics continues to work with Amazon on this feature, utilizing AI ScaleNet from standard definition to 4K in Prime Video.

Reinvigorating Sound Performance

Since audio is as important as video when it comes to an immersive streaming experience, the Q950 delivers some of the best TV audio on the market. It features speakers on every side of the display, as well as woofers in the back to deliver virtual 5.1 channel surround-sound. Samsung takes this hardware to the next level, with sound features that further enhance sound immersion.

If consumers are watching a movie that hasn’t been mixed for three-dimensional sound, the audio won’t track with the movement onscreen. Object Tracking Sound+ solves this problem by detecting the movement of objects on the screen and adjusting the audio accordingly.

With Active Voice Amplifier (AVA), the Q950 can enhance voice clarity in response to ambient noise like a blender or vacuum cleaner.

Finally, Q-Symphony creates a more dynamic soundscape by pairing the Q950’s speaker with the audio of a Samsung Q series soundbar, including the 2020 CES Best of Innovation honoree, the Q800.

Reinventing the Viewing Experience

Consumers today have access to—and are consuming—more streaming content than ever before. The 2020 QLED 8K TV line offers unique features to help consumers get the most out of this age of streaming.

In 2020, Bixby, Samsung’s AI assistant, is getting even smarter, through a new ability that leverages Ambient Mode to change the mood of a room. For example, if they tell Bixby to create a calm atmosphere, the TV will then display a relaxing backdrop on the screen.

In addition, Samsung will be integrating Amazon Alexa and the Google Assistant directly into its premium lineup of 2020 Samsung Smart TVs, including the Q950.

The Q950 features a new and improved Universal Guide that uses AI-based algorithms to analyze the type of content that consumers watch, as well as the services and TV channels that they tend to use, to offer recommendations uniquely customized to their specific habits and tastes.

Finally, through Samsung TV Plus, Samsung’s free smart TV video service, consumers can easily access new content, even if they have cut the cord. With just an internet connection, consumers can instantly access news, sports, entertainment, and more—with new options joining all the time. There are currently nearly 100 channels on Samsung TV Plus, including CBSN (CBS’s 24/7 live digital news channel), Yahoo Finance, Lively Place (from A&E Networks), Bon Appétit, VEVO, Outside TV+, and much more.

Reimagining Connected Living

Consumers now use more screens than ever before, and interact with those screens in more ways than ever before. In response, Samsung is creating new features that better reflect how TVs fit into consumers’ modern and connected lifestyles.

With the launch of Samsung Health on TV later this year, consumers can enjoy a fitness and wellness solution that seamlessly integrates into their hectic schedules. Consumers will be able to see their activities, track their progress, and pursue shared fitness goals with the entire family. Plus, they will have access to free and exclusive content from leading partners, including Calm, Fitplan, Jillian Michaels, Echelon, obé fitness, and barre3 and more.

Multi-View helps consumers to simultaneously enjoy content on their mobile devices and their TVs, by mirroring the phone screen onto the TV screen even while it is playing TV content. 14 different layouts ensure that consumers can customize their viewing experience, from side-by-side viewing to picture-in-picture viewing along with several other options.

Tap View allows consumers to mirror their phone screens just by touching their mobile device to the TV, creating an even more streamlined experience for playing content on the big screen.

Finally, Digital Butler brings together both your connected and non-connected devices in one dashboard. It uses infrared technology so that consumers can manage legacy devices near the TV in addition to their home’s smart devices.