Samsung Unveils New Bespoke Lineup for Connected and Customized Kitchen Experiences at CES 2023
Ahead of CES® 2023, Samsung Electronics today unveiled the newest additions to its customizable Bespoke Home lineup. Samsung’s latest home appliances and services were designed to meet a growing demand for customization and provide a new level of intelligent connectivity that empowers users to be more sustainable in the kitchen. Including a wider selection of Bespoke refrigerator types, a bigger and more immersive 32-inch screen for the Bespoke 4-Door Flex™ with Family Hub™+, and advanced AI Pro Cooking for the Bespoke AI™ Oven that optimizes and assists in preparing meals, the Samsung-powered kitchen is becoming a smarter, more versatile, and more interactive space than ever.
“At CES 2023, we are continuing to build on the success of our Bespoke lineup with the introduction of new Bespoke refrigerators and built-in appliances that give consumers even more ways to express themselves in their kitchens,” said Junhwa Lee, EVP and Head of the Customer Experience Team of the Digital Appliances Business at Samsung Electronics. “Our goal is to maximize the freedom customers have to pursue personalization and productivity in their kitchens, with new features enhanced with everything from large, responsive screens on our refrigerators to AI-powered cooking assistance. These latest features and products go beyond simply helping users in the kitchen and allow them to truly express themselves through the power of customization for more enjoyable experiences. Furthermore, with the latest kitchen innovations and customizable designs, these new appliances work seamlessly with SmartThings services to provide unmatched convenience and savings at home.”
Bespoke 4-Door Flex™ With Family Hub™+ Brings Bigger Display and Better Connectivity
The new Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ introduces powerful Family Hub™ features to a 4-door Bespoke design, combining an all-in-one communication and entertainment hub with an impressively large display.
The Bespoke 4-Door Flex™ Refrigerator with Family Hub™+’s dynamic features are showcased on its 32-inch, bezel-less FHD screen that is nearly two times larger than that of previous models. In addition, the new larger dashboard takes advantage of the bigger screen, allowing users to conveniently experience SmartThings services as well as monitor and control their compatible home appliances.
The refrigerator also features new Family Hub software. Samsung TV Plus now offers more than 190 free channels, while Google Photos integration transforms the platform into a digital photo frame that makes it easy to share and display photos. Thanks to the larger screen space and Samsung TV Plus’s new picture-in-picture (PIP) feature, users can catch up on their favorite TV shows while checking and monitoring the status of other kitchen appliances while keeping an eye on what they are cooking at the same time.
The Bespoke 4-Door Flex™ Refrigerator with Family Hub™+ is set to launch in North America and Korea in the first half of 2023. In addition, a Family Hub software update will roll out to all markets where Family Hub™ refrigerators are sold in 2023. This includes Korea, the U.S., East and West Asia, Latin America and Europe.
Bespoke Expands to Include Popular Side-By-Side and Top-Mounted Freezer Refrigerator Models to Provide Even More Customization in the Kitchen
In keeping with the Bespoke design aesthetic, the Bespoke Side-by-Side refrigerator features a flat, minimalist design with a customizable front panel available in both glass and stainless-steel finishes. Users have the option to choose from a wide range of door colors and finishes to harmonize their refrigerator with their home décor. The fridge’s sleek design is completed by Auto Open Door, featuring a recessed handle for a streamlined design and easy opening via a tap that releases the door.
Inside, the Bespoke Side-by-Side Refrigerator features the latest in food storage and cooling technologies. The internal Beverage Center™ provides easy access to the Plumbing Water Dispenser and AutoFill Water Pitcher with Infuser, providing you with cold or naturally flavored water at any time. Meanwhile, the Dual Auto Ice Maker is always ready to chill users’ drinks with Cubed Ice or Ice Bites™.