Samsung Unveils Vision AI and New Innovations at CES First Look 2025, Delivering Personalized, AI-Powered Screens to Enrich Everyday Life

Samsung Electronics America today unveiled Samsung Vision AI¹ at its CES First Look 2025 event, showcasing innovative applications for AI to not only power amazing picture quality, but also serve as your adaptive, intelligent companions to simplify and enrich daily living. Samsung Vision AI comes to life across new Samsung AI-powered screens and devices, including flagship Neo QLED 8K, Neo QLED 4K, OLED models, and The Frame. Additionally, Samsung is expanding its Art Store to more models, introducing several visionary display technologies and more.

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization, and lifestyle solutions into one seamless experience to simplify your life.”

Samsung Vision AI: Smarter, Adaptive Screens for Seamless Living

Samsung Vision AI represents the next step in the Samsung journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to your preferences, and autonomous in delivering intuitive features, Samsung Vision AI will help enhance your entertainment, simplify interactions, and seamlessly integrate into your connected lifestyle.

At the core of Samsung Vision AI are its personalization features, which redefine how you interact with your Samsung TV.

• Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
• Live Translate, powered by an on-device AI translation model, eliminates language barriers with real-time subtitle translations on live broadcasts, allowing viewers to enjoy their content in up to seven languages.
• Generative Wallpaper transforms screens into dynamic, personalized art canvases, leveraging generative AI to create images tailored for any taste or occasion.

Beyond personalization, Samsung Vision AI positions screens as central hubs for smarter living through improved integration with the SmartThings ecosystem:

• Home Insights provide real-time, mobile alerts about your household environment, including safety notifications and daily updates, ensuring peace of mind whether you’re home or away.
• Pet and Family Care gives you the option to leverage the TV’s camera and speakers to detect unusual behaviors like falls or break-ins, and receive real-time updates and recorded events through your screen. You can also choose to have this feature automatically recognize situations and adjust room settings, such as dimming the lights when you fall asleep.

Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making everything you watch look sharper, sound clearer and feel more real. On-device AI picture and sound technologies analyze content and environmental factors in real time, dynamically adjusting visuals and audio for an optimized experience.

Building on its history of recognition for innovation, Samsung Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.

Driving Innovation Through Open Partnerships in AI

Samsung Vision AI also offers limitless potential through collaborations with various AI partners such as Microsoft, paving the way for even more intelligent and personalized experiences and the expansion of our AI screen ecosystem.

In collaboration with Microsoft, several 2025 Samsung Smart TVs and Smart Monitors will feature Microsoft Copilot. This partnership allows you to explore a wide range of Copilot services, including personalized content recommendations.

Samsung also plans to work closely with leading AI partners such as Google and others to expand what Samsung Vision AI can do.

With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalized, intelligent experiences that adapt to your needs, simplify your routines and enhance your daily lives.

The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet

Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features integrated across its most comprehensive lineup ever — including Neo QLED, OLED, QLED, and The Frame models.

At the forefront of this innovation is the Neo QLED 8K QN990F, our most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AI features to enhance picture quality, sound clarity, and the overall viewing experience:

• 8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
• Auto HDR Remastering Pro: Analyzes content frame by frame, applying scene-adaptive color expansion for lifelike visuals and vibrant colors, even in dark scenes.
• Adaptive Sound Pro: Uses AI to separate and optimize sound components like speech, music, and sound effects for clear, balanced audio.
• Color Booster Pro: Enriches color expression with AI-driven scene analysis and enhanced image processing across every frame.
• AI Mode: Adaptively optimizes picture and sound through AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.

Featuring an ultra-slim, minimalist design, the QN990F offers a premium home entertainment experience, combining cutting-edge technology with elegant aesthetics. Newly sporting Samsung Glare-Free technology, you can see the best of 8K in any room, bright or dark. It elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.

In addition to this breath-taking 8K display, 2025 will also see our most expansive Neo QLED 4K lineup to date, including two new ultra-large screens in 100” and 115” Class sizes. Plus, Samsung continues to push the boundaries of OLED innovation with three new models, highlighted by our flagship S95F.

A New Vision of Art: Expanding Access to the Samsung Art Store and Introducing The Frame Pro

Samsung is strengthening its commitment to seamlessly blending art and technology with the expansion of the Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic and best-selling Frame lineup. Together, these innovations reinforce the Samsung mission to make art more accessible, personal, and seamlessly integrated into daily life.

The Samsung Art Store² now features more than 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. In 2025, this expanded collection will be available not only on The Frame and MICRO LED series but also on Neo QLED 8K, Neo QLED 4K and QLED models³, giving you more ways than ever to transform your screen into a personalized art gallery.

Sitting alongside The Frame in our 2025 art TV lineup, The Frame Pro enhances the art and entertainment experience with — advanced Neo QLED picture quality — delivering brighter colors, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers improved picture quality across your favorite artwork and your favorite shows. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with your environment.

And, further cementing its prestige within the art community, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.

“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”

Shaping the Future of Display Technology

As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create more meaningful and personalized experiences.

At CES First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing you to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.

Samsung also showcased MICRO LED Beauty Mirror – an amazing blend of form and function. This innovative mirror display combines the reflectance and transmittance of a real mirror with Samsung smart TV capabilities and personalized beauty insights, to transform your daily routine. By analyzing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics brand.

Sign-Up to Get Informed and Save on 2025 Models

Register at https://www.samsung.com/us/tvs/get-it-first/ to be the first to know when these 2025 products are available for purchase. You’ll also receive a $100 credit towards your qualifying pre-order purchase when you sign up.

1 Available features may vary by country and model.

2 Fees apply to Art Store subscription service. Art pieces in the Art Store are subject to change without prior notice.

3 Available models may vary by country.