How OIMU Studio Infuses Colors and Emotions Into Modern Design
Color is more than just a design element. It is a profound language that bridges emotions and experiences, allowing artists to create evocative messages that resonate on a deeper level. It is a vital component in the toolkit of any creative professional. Accurate monitors like the ViewFinity S9 provide artists with the ability to see and express color accurately across various mediums, granting them total control over their artwork. This ensures that the final products are aligned with the artist’s original intent.
OIMU Studio, a design powerhouse in Korea, believes that design should act as a connector. Their work forges links between the values of the past and present, and between Eastern and Western traditions. Through various projects, including the renowned “Color,” “Nobang” and “Match” projects, OIMU provides these connections to their audience, blending cultural traditions and offering a fresh and modern perspective to elements of the past.
In this second installment of the ViewFinity S9 Story series, Samsung Newsroom sat down with Sohyun Shin of OIMU Studio to explore her inspirations and find out how ViewFinity S9 has become a vital tool in her artistic pursuit.
Established in 2015, OIMU is a lifestyle brand and design studio known for bridging cultural differences and reinterpreting nostalgic objects with a modern flair. Led by Sohyun Shin, the studio boasts with portfolio of projects that connect various traditional Korean elements with contemporary aesthetics.
Q. Could you briefly introduce OIMU to our readers?
OIMU is a lifestyle brand and design studio, dedicated to celebrating and promoting the cultural values and traditions of Korea through design and content. We are involved in publishing, exhibitions and products as well. One of our most well-known work is the “Color” project, which created over 350 unique color names in Korean. We aim to reinterpret Korea’s rich cultural heritage through design.
Q. Can you tell us about your recent project using the ViewFinity S9?
The “Color” project began with a goal to develop unique color names, typically in foreign languages, in Korean. Recently, we made 100 color name cards for a brand exhibition. As these unique set of colors had precise CMYK1 values, it was important to express the colors as accurately as possible, to highlight those subtle and nuanced differences. The ViewFinity S9 monitor helped us match our print values to our digital designs, and we were able to prepare the final print as intended.